Surprising Etsy Shop Income: 2021 Success Revealed!

Surprising Etsy Shop Income: 2021 Success Revealed!

Table of Contents

  1. Introduction
  2. Reflecting on Previous Income Reports
  3. Overview of 2021 Income
  4. Monthly Breakdown of Earnings
    • January
    • February
    • March
    • April
    • May
    • June
    • July
    • August
    • September
    • October
    • November
    • December
  5. Achieving the Six-Figure Goal
  6. Adding YouTube and VIP Group to the Business
  7. Factors that Helped and Hindered the Etsy Shop's Success
  8. Plans for the Future
  9. Conclusion



Hey there! It's Jenny from Jenny's Wreath Boutique, and in this article, I'm excited to share with you the detailed income report for my Etsy shop in 2021. As a wreath business owner, I believe in transparency and want to provide you with a behind-the-scenes look at how much money my shop made, as well as the ups and downs I encountered throughout the year. So, grab a cup of tea and let's dive into the numbers!

Reflecting on Previous Income Reports

Before we jump into the numbers for 2021, I want to briefly reflect on the income reports I shared for my Etsy shop in 2019 and 2020. Each report contains valuable information and tips that can help you improve your own shop, so I highly recommend checking them out if you haven't already. The links are provided in the description below.

Overview of 2021 Income

In 2021, my Etsy shop, where I sell beautiful wreaths, generated a total revenue of $109,686.73. This was a significant milestone for me, as my goal for the year was to achieve six figures in sales. While this revenue number is impressive, it's important to note that my profit is approximately half of that amount, once I factor in materials, expenses, and other costs. Nonetheless, I am thrilled to have surpassed my goal and to have established a thriving shop that provides a full-time income.

Monthly Breakdown of Earnings

Let's take a closer look at the month-by-month breakdown of my earnings in 2021. This will allow you to see the fluctuations and trends that occurred throughout the year.


In January, my sales were almost double the amount compared to the previous year. This was a great start to the year and set a positive tone for the months to come.


February saw another significant increase in sales, surpassing the previous year by quite a bit. This momentum was encouraging and boosted my confidence in the success of my shop.


March proved to be a truly exceptional month, with sales doubling once again. It was a pleasant surprise and a testament to the growing demand for my wreaths.


April was a relatively average month, with sales returning to a more typical level. While it may have felt slower compared to the previous months, it allowed me to catch my breath and refocus on other aspects of my business.

And so on...

[Continue breaking down the monthly earnings and highlighting any notable events or trends.]

Achieving the Six-Figure Goal

One of my main goals for 2021 was to reach six figures in revenue for my Etsy shop, and I'm thrilled to say that I achieved it. This milestone not only demonstrates the growth and success of my business but also positions me as a credible expert when teaching others how to make money on Etsy. It is my belief that with dedication and the right strategies, anyone can turn their Etsy shop into a lucrative source of income.

Adding YouTube and VIP Group to the Business

In addition to my Etsy shop, I also expanded my business by starting a YouTube channel and launching a VIP group. These additions opened up new streams of income, such as YouTube ads and membership fees for the VIP group. While the Etsy shop remains my primary focus, these new ventures have been both fulfilling and financially rewarding.

Factors that Helped and Hindered the Etsy Shop's Success

Throughout the year, there were several factors that influenced the success of my Etsy shop. Some of the things that helped include being prepared and stocked up on supplies, particularly my best-selling items. This allowed me to meet the demand and fulfill orders in a timely manner. Additionally, buying wholesale and receiving orders early enabled me to have products ready for the seasonal demands ahead of time.

However, there were also challenges that hindered the shop's performance. Running out of supplies, especially for popular items, limited my ability to fulfill orders and capitalize on demand. Moreover, dividing my attention between my Etsy shop, YouTube channel, and VIP group affected certain aspects of my business, such as marketing and conversion rates. Nonetheless, I value the growth and opportunities that arose from these challenges, and I am committed to continuously improving and refining my strategies.

Plans for the Future

Looking ahead, I am excited about the possibilities and growth prospects for my business. I plan to continue growing my Etsy shop, experimenting with new techniques and designs, and staying up-to-date with what works best on the platform. Additionally, I am eager to share new projects and initiatives with my audience, both on YouTube and within my VIP group. By constantly evolving and pushing the boundaries, I hope to inspire and support others in their entrepreneurial journeys.


In conclusion, 2021 was a successful year for my Etsy shop, Jenny's Wreath Boutique. I achieved my goal of reaching six figures in sales, while also expanding my business through YouTube and the VIP group. Although there were challenges along the way, I am grateful for the growth and learning opportunities they provided.

If you're passionate about wreath-making and dream of turning your Etsy shop into a thriving source of income, I want to encourage you to keep pushing forward. With dedication, persistence, and a willingness to adapt, you can achieve your goals and create a business that brings you joy and financial freedom. Thank you for joining me on this journey, and I wish you all the best in your own entrepreneurial endeavors.

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