Create & Sell Digital Downloads on Etsy with Canva

Create & Sell Digital Downloads on Etsy with Canva

Table of Contents

  1. Introduction
  2. Understanding Canva and Etsy
  3. Choosing Templates on Canva
  4. Customizing Templates for Digital Downloads
  5. Ensuring Copyright Compliance
  6. Creating an Instagram Post Template
  7. Making Changes to the Template
  8. Sharing and Providing Access to the Template
  9. Enhancing Aesthetics and Coherence
  10. Adding a Thank You Message and Template Link
  11. Downloading Templates as Separate Files
  12. Uploading Templates to Etsy
  13. Testing the Downloadable Link
  14. Conclusion


Digital downloads have become a popular means of selling online, and platforms like Canva and Etsy provide opportunities for individuals to create and sell their own unique designs. This article will guide you through the process of making digital downloads from Canva to sell on Etsy. We will explore how to choose templates on Canva, customize them for digital downloads, ensure copyright compliance, add aesthetics, provide access to templates, and upload them to Etsy. By following these steps, you can create and sell your own digital downloads with ease.

Understanding Canva and Etsy

Before diving into the process, it is essential to understand the platforms involved: Canva and Etsy. Canva is a graphic design tool that offers a vast collection of templates for various purposes, including social media posts, presentations, and more. On the other hand, Etsy is an online marketplace where individuals can buy and sell handmade and unique items, including digital downloads. By harnessing the power of Canva and Etsy together, you can create and sell visually appealing digital downloads to a wide audience.

Choosing Templates on Canva

When starting with Canva, you'll notice a section called "Templates" in the top left-hand corner. By clicking on it, you gain access to a plethora of options to choose from. These templates serve as a starting point for creating unique digital downloads. The key is to select templates that resonate with your target audience and align with your desired outcome. While you can create from scratch, using pre-made templates can simplify the process and provide inspiration. In the next section, we'll explore how to customize these templates for digital downloads.

Customizing Templates for Digital Downloads

Once you've chosen a template, it's time to make it your own. Canva's workspace allows you to make changes to the template easily. You can detach images, modify text boxes, add elements, frames, and personalize the design to suit your needs. However, it is essential to be mindful of copyright guidelines. Ensure you're not infringing on any copyrights while customizing the template. If you're unsure about copyright usage in Canva, refer to the guidelines provided in a comprehensive video shared in this article.

Ensuring Copyright Compliance

Copyright compliance is critical when creating digital downloads on Canva. While Canva offers a wide range of elements and images to use, there are limitations to their usage. It is essential to understand what you can and cannot do with the elements and pictures from Canva. The comprehensive video mentioned earlier will provide you with insights on proper usage to avoid any copyright issues. Before selling or creating items to sell from Canva on platforms like Etsy, make sure you're well-informed about copyright compliance.

Creating an Instagram Post Template

Let's walk through an example scenario of creating an Instagram post template using Canva. After choosing the "Customize this template" option, you'll be taken to the workspace where you can make changes. The first step is to detach the background image by right-clicking on it. This allows you to have a blank canvas to work with, providing more freedom for customization. From here, you can select different options, such as choosing from blank templates or searching for specific templates like an Instagram post template.

Making Changes to the Template

Once you have selected a template, you can start making changes to it. Explore different elements, frames, and texts available to personalize the design. Experiment with colors, fonts, and layouts to create a unique look and feel for your digital download. Remember, the goal is to create something that stands out and aligns with your target audience's preferences. Making creative and captivating changes will increase the value of your digital downloads on platforms like Etsy.

Sharing and Providing Access to the Template

After customizing the template to your liking, you can share it with others who need access to edit the template. For platforms like Etsy, where customers may want to modify the template, it is crucial to provide a way for them to access and edit it easily. Canva offers a share button that allows you to generate a template link. By sharing this link, you can grant access to others for editing the template directly on Canva. However, when providing the template as a downloadable file on Etsy, you need to provide a different approach.

Enhancing Aesthetics and Coherence

Apart from customizing the template itself, it's essential to enhance the aesthetics and coherence of the final digital download. By adding elements, colors, and other design elements that align with your template, you create a comprehensive and visually appealing product. This cohesiveness ensures that your customers have a seamless experience from purchasing to using the template. Additionally, incorporating a "thank you" message and including the template link adds a personal touch and ease of access for your customers.

Downloading Templates as Separate Files

To upload your digital downloads to platforms like Etsy, you need to download your templates as separate files. This allows customers to preview what they are purchasing. It is crucial to provide a clear representation of the templates, even though they won't be editable after download. By downloading the templates, you can ensure that customers can see the design and make an informed decision before purchasing. Uploading representative images of the templates on Etsy is a vital step to increase buyer confidence.

Uploading Templates to Etsy

Once you have downloaded your templates as separate files, it's time to upload them to Etsy. The platform provides an intuitive and straightforward process for sellers to showcase their digital downloads. By providing accurate descriptions, attractive images, and appropriate categorization, you can maximize the visibility of your templates on Etsy. Utilize relevant keywords, tags, and descriptions to help potential customers find your digital downloads easily. Consistency and professionalism in your Etsy listing will instill confidence in your buyers.

Testing the Downloadable Link

Before making your digital downloads available to customers, it's crucial to test the downloadable link. Ensure that the hyperlink provided directs customers to the correct template page on Canva. Verify that the link allows them to access and edit the template as expected. By conducting this test, you can avoid any potential issues or confusion for your customers. Providing a seamless experience from download to editing is essential to maintain customer satisfaction.


In conclusion, creating and selling digital downloads from Canva to Etsy is a rewarding endeavor. By carefully choosing templates, customizing them, following copyright compliance, enhancing aesthetics, and providing easy access to buyers, you can create high-quality digital downloads that resonate with customers and generate sales. Remember to always prioritize the customer experience and maintain professionalism in your work. With dedication and creativity, success in the digital download marketplace is within reach.


  • Learn how to create and sell digital downloads using Canva and Etsy.
  • Customize templates to create unique digital downloads that stand out.
  • Ensure copyright compliance when using elements and images from Canva.
  • Personalize templates for platforms like Instagram.
  • Share the template link for easy editing on Canva.
  • Enhance aesthetics and cohesiveness for a visually appealing product.
  • Provide a thank you message and access to the template for customers.
  • Download templates as separate files for preview on Etsy.
  • Upload templates to Etsy with attractive images and accurate descriptions.
  • Test the downloadable link to ensure a seamless customer experience.


Q: Can I create digital downloads from any template on Canva? A: Yes, you can create digital downloads from any template on Canva. However, it is essential to ensure that the template's design and content align with your target audience and meet their needs.

Q: Can I sell the digital downloads created from Canva on other platforms besides Etsy? A: Yes, you can sell digital downloads created from Canva on various platforms besides Etsy. Just make sure to adapt your digital downloads to the specific platform's requirements and guidelines.

Q: Do I need graphic design experience to create digital downloads on Canva? A: No, you don't need graphic design experience to create digital downloads on Canva. Canva offers an intuitive interface and user-friendly tools that allow individuals without design skills to create visually appealing templates.

Q: Can I sell digital downloads on Etsy without providing access to edit the template? A: Yes, you can sell non-editable digital downloads on Etsy. Depending on the nature of your digital download, customers may not require editing capabilities. However, it's essential to provide accurate representations of the templates for customers to make informed decisions.

Q: How can I promote my digital downloads on Etsy? A: You can promote your digital downloads on Etsy by utilizing relevant keywords and tags, creating attractive listing images, and providing comprehensive descriptions. Additionally, leveraging social media and other marketing channels can help drive traffic to your Etsy shop.

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