Comparing Zazzle with Society6, RedBubble, Etsy, and more

Comparing Zazzle with Society6, RedBubble, Etsy, and more

Table of Contents

  1. Introduction
  2. Zazzle: An Overview
  3. Zazzle vs. Other Printing Marketplaces
    • Redbubble
    • Society6
    • Fine Art America
    • Displayed
    • T Public
    • Etsy
  4. Analyzing Zazzle's Traffic and Demographics
  5. Using Google Trends for Market Research
  6. Social Media Presence of Zazzle and Competitors
    • Etsy
    • Society6
    • Zazzle
  7. Conclusion


Welcome back to my channel! In this Zazzle series, I will guide you through the process of selling art online using Zazzle, a popular marketplace platform and supplier. Zazzle offers a wide range of products and has thousands of niches to choose from. However, it's important to understand the platform, research trending products, and analyze the competition before designing and uploading your products. In this video, I will provide you with analytical insights and statistics about Zazzle compared to other printed merchandise marketplaces like Redbubble, Society6, Fine Art America, T Public, and Etsy. I will also introduce you to online tools that can help you find trending products and analyze website traffic. By the end of this video, you will have a better understanding of whether Zazzle is the right platform for you and what products you should sell.

Zazzle: An Overview

Zazzle is a leading marketplace platform for artists to sell their artwork and designs on a wide range of print-on-demand products. With over 1,500 products to choose from, Zazzle offers artists the opportunity to showcase their creativity and reach a global audience. Setting up a shop on Zazzle and uploading products can be a unique process for each item. The platform provides a variety of niches to explore and market ideas and tips to help you succeed. In this section, we will compare Zazzle with other popular printing marketplaces to understand its unique features and advantages.

Zazzle vs. Other Printing Marketplaces


Redbubble is another well-known marketplace for artists and designers to sell their artwork on various products. With 25 million views per month, Redbubble has a significant customer base. It offers a range of designs and products, making it a competitor to Zazzle. However, unlike Zazzle, Redbubble is more focused on selling stickers and t-shirts. While Zazzle has a wider product selection, Redbubble has gained popularity among artists and buyers.


Society6 is an art and design marketplace that offers various products, including art prints, home decor, and tech accessories. With 5.2 million views per month, Society6 has a significant presence in the market. Unlike Zazzle and Redbubble, Society6 focuses more on showcasing and selling artworks rather than customizable products. Artists can upload and sell their designs on different products, allowing them to reach a wider audience.

Fine Art America

Fine Art America is a platform that primarily caters to artists and photographers. With 6.2 million views per month, Fine Art America provides a space for artists to sell their artwork as prints and other products. In addition to Fine Art America, it operates through its website called, which offers a wide range of licensed photographs and allows artists to license their photos as well.


Displayed is a unique marketplace that offers metal posters with a unique artistic style. With 4.5 million views per month, Displayed focuses on displaying licensed posters, including football groups, abstract art, anime, and fantasy. While it has a limited product range, Displayed attracts customers with its distinct artistic style and licensed posters.

T Public

T Public, which was acquired by Redbubble, is a rising marketplace with 7.6 million views per month. It offers various products, including apparel, home decor, and accessories. While T Public and Redbubble are often considered similar, they have different uploading processes and design styles. T Public has gained popularity despite being a smaller marketplace.


Etsy is a well-established online marketplace known for its wide range of products, including handmade crafts, vintage items, and digital downloads. With 370 million views per month, Etsy offers a large customer base and potential market for artists. While it is not a print-on-demand marketplace like Zazzle, Etsy allows artists to sell their art as prints and other physical or digital products.

Analyzing Zazzle's Traffic and Demographics

To better understand the market and determine if Zazzle is the right platform for you, it is essential to analyze its website traffic and demographics. According to SimilarWeb, Zazzle receives approximately 17 million views per month, with a significant percentage coming from the United States. The platform attracts more female visitors, with 62% of its traffic coming from women. The majority of visitors fall within the age range of 25 to 34.

Using Google Trends for Market Research

Google Trends is a valuable tool for understanding market trends and consumer interests. By analyzing search trends for keywords related to Zazzle and its competitors, you can gain insights into the popularity of certain products and identify potential opportunities. For example, analyzing the search trends for Zazzle over the past year reveals a spike in interest during the holiday season. Additionally, exploring related search queries can help you identify popular product categories and niches.

Social Media Presence of Zazzle and Competitors

Social media platforms offer a wealth of information about marketplaces and their customer engagement. Examining the social media presence of Zazzle and its competitors can provide insights into their strategies and target audience. Zazzle, with its 67,000 followers on Instagram, primarily focuses on promoting gift items for various occasions. In comparison, Society6 has over 889,000 followers and actively engages with its artists, sharing their work and tagging them in posts. Understanding how marketplaces leverage social media can help you determine the ideal platform for your art and designs.


Choosing the right marketplace platform is essential for artists looking to sell their artwork online. In this article, we explored Zazzle and compared it with other popular printing marketplaces, including Redbubble, Society6, Fine Art America, Displayed, T Public, and Etsy. Analyzing website traffic, demographics, search trends, and social media presence can help you make an informed decision about which platform to choose. Whether you're a designer focused on customizable products or an artist looking to showcase your artwork, understanding the strengths and weaknesses of each marketplace is crucial for success. Explore the possibilities, conduct thorough research, and choose the platform that aligns best with your goals and target audience.

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