Beginner's Guide to Making Money with Printables on Etsy

Beginner's Guide to Making Money with Printables on Etsy

Table of Contents

  1. Introduction
  2. Getting Started with Selling Printables on Etsy
  3. The Benefits of Selling Digital Downloads
  4. Researching and Determining What to Create
    • Using Keyword Research Tools
    • Utilizing Google Trends
    • Exploring Pinterest Trends
    • Understanding Etsy-Specific Tools
  5. Designing Your Printables with Canva
    • Exploring Canva's Features and Updates
    • Choosing Fonts and Elements for Commercial Use
    • Resizing and Formatting Your Designs
  6. Creating a Coherent Shop and Niche
    • The Importance of Branding and Theme
    • The Pros and Cons of Multiple Shops
    • Segmenting Your Printable Products
  7. Maximizing Etsy Search Traffic
    • Tips for Optimizing Title, Tags, and Description
    • The Power of Long-Tail Keywords
    • Understanding the Role of Listing Images
  8. Pricing Your Printables for Success
    • Finding the Right Price Point
    • Avoiding the Bargain Bin and Premium Pricing
    • Leveraging the Psychology of Pricing
  9. Building Momentum and Enjoying the Process
    • Overcoming Perfectionism and Fear
    • Embracing Experimentation and Learning
    • Discovering Passion and Enthusiasm



If you've ever wanted to sell digital downloads or printables on Etsy, this is the ultimate guide to help you get started. Selling digital downloads offers a unique opportunity to generate consistent income without the need for constant marketing or online presence. In this article, we will discuss everything you need to know about selling printables on Etsy, from selecting the right products to designing them using Canva, optimizing your Etsy shop for search traffic, and pricing your printables for success. Let's dive in!

Getting Started with Selling Printables on Etsy

Selling printables on Etsy is an excellent way to monetize your creativity and design skills. Whether you're a seasoned graphic designer or new to creating digital products, Etsy provides a platform to showcase and sell your designs to a wide audience. To start, you'll need to set up an Etsy shop and familiarize yourself with the platform's seller dashboard. This will be your central hub for managing listings, orders, and customer interactions.

The Benefits of Selling Digital Downloads

Before we dive into the specifics of selling printables on Etsy, let's explore the advantages of offering digital downloads. First and foremost, digital products are incredibly versatile. They can be sold repeatedly without the need for inventory management or shipping logistics. Once you create a digital file and list it on Etsy, it can generate sales even when you're not actively working on it. This passive income potential makes digital downloads an attractive option for individuals looking to supplement their income or establish a full-time online business.

Moreover, digital products offer a low barrier to entry. With the right tools, such as Canva, anyone can create professional-looking printables without prior design experience. This democratization of design allows individuals to capitalize on their unique skills and ideas, offering a wide variety of printable products to cater to different customer needs.

Researching and Determining What to Create

A crucial step in starting a successful printable business is researching and determining what types of products to create. This step ensures that you create designs that align with customer demand and increase your chances of making sales. To conduct thorough research, it's essential to utilize keyword research tools such as Google Trends and Pinterest Trends. These tools provide insights into trending topics, popular search terms, and seasonality, helping you identify profitable niches and specific keywords to target.

When conducting keyword research, it's essential to focus on long-tail keywords. These are specific phrases that potential customers are likely to search for when looking for a particular type of printable. By targeting long-tail keywords, you can increase your visibility in search results and attract highly relevant traffic to your Etsy listings. Additionally, researching your competitors' listings can give you valuable insights into what types of printables are popular and how you can differentiate your products to stand out.

Designing Your Printables with Canva

Canva is a user-friendly and accessible design platform that empowers individuals to create stunning visuals, including printables, without the need for advanced design skills or software. When using Canva to design your printables, ensure that you follow best practices for commercial use. Use fonts and elements that are approved for commercial use or purchase commercial licenses for premium assets to avoid any copyright infringements.

Canva continually adds new features and updates, making it an increasingly powerful tool for design. Take advantage of these features, such as the layers feature, which allows you to add effects and edit specific elements with ease. Additionally, Canva's one-click resize feature enables you to adapt your designs to different sizes, catering to various customer preferences and platforms. By harnessing Canva's capabilities, you can create high-quality, visually appealing printables that are on par with professionally designed products.

Creating a Coherent Shop and Niche

To establish a strong presence on Etsy, it's essential to create a coherent shop and focus on a specific niche. While some sellers may choose to have multiple shops targeting various niches, it's generally recommended to house all your printables under one roof. Utilize sections within your shop to compartmentalize and organize your products, making it easier for customers to navigate and find what they're looking for.

When selecting a niche, consider both your personal interests and areas where you have expertise. Creating products that resonate with your interests can increase motivation and passion for your work. Additionally, think about products that fill a gap in the market or solve a specific problem. By analyzing your target audience and conducting thorough research, you can identify profitable niches within the printables market.

Maximizing Etsy Search Traffic

One of the primary sources of traffic and sales on Etsy is the platform's search feature. To maximize your visibility and attract the right customers, it's crucial to optimize your listings for Etsy search. This involves strategic keyword placement in your title, tags, and description. Incorporate long-tail keywords identified during your research process to increase the chances of your listings showing up in relevant searches.

Ensure that the first part of your title contains the primary long-tail keyword to catch the viewer's attention. Craft compelling, accurate descriptions that highlight the key features and benefits of your product, incorporating the long-tail keyword near the beginning. In terms of tags, make sure to use all 13 available tags and explore variations and alternative keywords to expand your reach. Remember, the main listing image plays a crucial role in attracting clicks, so invest time and effort in creating a visually appealing and compelling hero image.

Pricing Your Printables for Success

Pricing your printables appropriately is essential for generating sales and maximizing revenue. As mentioned earlier, it's advisable to position your prices in the middle of the pack, neither at the bargain bin nor premium levels. Research your competition and analyze the pricing strategies of successful sellers within your niche to determine a competitive yet profitable price for your products.

Avoid underpricing your printables, as this may devalue your work and deter potential customers from perceiving your products as high quality. Additionally, avoid pricing your printables significantly higher than the competition, as it may be challenging to persuade buyers that your product is worth the premium price. Striking a balance and positioning your products as high-value offerings at a reasonable price will attract the right customers and increase the likelihood of sales.

Building Momentum and Enjoying the Process

As with any endeavor, building momentum and enjoying the process are crucial for long-term success. Don't be afraid to dive in and start experimenting with creating different types of printables. Embrace the learning curve and view every step as an opportunity for growth and improvement. Over time, you'll gain experience, refine your skills, and develop a unique style that resonates with your target audience.

Remember to have fun and enjoy the creative process. Experimentation and exploration unlock endless possibilities for your printables business. Embrace your passions, try out different design styles, and pay attention to customer feedback to continuously improve and evolve your offerings. With practice and persistence, your printable business can flourish and become a sustainable source of income.


Selling printables on Etsy presents a lucrative opportunity for individuals to monetize their creativity and design skills. By conducting thorough research, leveraging design tools like Canva, optimizing listings for search traffic, and pricing products strategically, you can establish a successful printable business on Etsy. Remember to embrace experimentation, enjoy the creative process, and continually learn and improve your skills. With dedication and perseverance, you can create a thriving printable business that generates consistent sales and income on Etsy.


  • Selling printables on Etsy offers a passive income opportunity that doesn't require constant marketing.
  • Conduct thorough keyword research to identify profitable niches and long-tail keywords.
  • Utilize Canva's design features to create professional-looking printables.
  • Ensure fonts and elements used in designs are approved for commercial use.
  • Focus on creating a cohesive shop that caters to a specific niche or target audience.
  • Optimize listings for Etsy search by strategically placing keywords in titles, tags, and descriptions.
  • Price your printables competitively, positioning them in the middle range of your niche's pricing spectrum.
  • Enjoy the process, experiment, and continuously improve your design skills and product offerings.


Q: Can I use Canva's templates to create printables for selling on Etsy?

A: No, using Canva's templates as-is for selling on Etsy is not allowed. It's essential to create your designs from scratch, ensuring that they are original and do not infringe upon any copyright or intellectual property rights.

Q: How do I determine the right price for my printables?

A: To determine the right price for your printables, research your competition and analyze the pricing strategies of successful sellers within your niche. Position your prices in the middle of the pack, neither too low nor too high, to attract the right customers while still maintaining profitability.

Q: Can I sell printables on Etsy if I'm not a graphic designer?

A: Absolutely! You don't need to be a professional graphic designer to sell printables on Etsy. With platforms like Canva and access to design resources, anyone can create professional-looking printables with ease. Focus on developing your skills and enjoying the creative process.

Q: How important is it to optimize my listing images on Etsy?

A: Listing images play a crucial role in attracting clicks and engaging potential buyers. Invest time and effort in creating visually appealing and compelling listing images. Ensure that your main listing image is of high quality and accurately represents your product to increase the chances of clicks and sales.

Q: How can I stay motivated and continue improving my printable business?

A: Stay motivated by embracing experimentation and enjoying the creative process. View each step as an opportunity for growth and improvement. Pay attention to customer feedback, continuously refine your skills, and explore different design styles to evolve your offerings. Perseverance and a passion for your craft will lead to long-term success.

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