Unveiling the Secrets to $350K Annual Jewelry Sales on the Side

Unveiling the Secrets to $350K Annual Jewelry Sales on the Side

Table of Contents:

  1. Introduction
  2. From Fashion Designer to Jewelry Entrepreneur
  3. Starting a Jewelry Brand with Limited Capital
  4. Finding Suppliers and Private Labeling
  5. Choosing the Right Product
  6. The Power of Influencer Marketing
  7. Scaling and Growing the Business
  8. Challenges and Sacrifices
  9. Balancing Personal and Business Finances
  10. Expanding the Product Line
  11. The Importance of a Day Job
  12. Automating the Business for Long-Term Success
  13. Building a Customer-Centric Business
  14. Giving Back: Starting a Non-Profit for Female Entrepreneurs
  15. Conclusion

From Fashion Designer to Jewelry Entrepreneur

Maya Porterial is a 27-year-old entrepreneur who made $350,000 last year from her side hustle. Initially, Maya wanted to pursue a career in fashion design but soon realized the high costs associated with the industry. Determined to find a more feasible business opportunity, Maya decided to start her own jewelry brand. Despite initial doubts from others, Maya successfully launched her business with just $2,000 and a single ring.

Starting a Jewelry Brand with Limited Capital

Maya shares her journey of starting a jewelry brand with limited capital. She explains the process of developing the idea, finding suppliers, and utilizing private labeling to put her own name on existing designs. Maya also reveals the significance of CAD (Computer-Aided Design) in visualizing and creating her jewelry.

Finding Suppliers and Private Labeling

Maya details the process of finding reliable suppliers and the concept of private labeling. She explains how private labeling allowed her to customize existing designs with her own brand name, saving her time and money in the production process.

Choosing the Right Product

Maya shares her experience of choosing the right product for her jewelry brand. She discusses the importance of finding a unique and appealing design, and how she came up with the name "Ria" for her first product. Maya also reflects on the power of product pricing and the challenges of underpricing her jewelry initially.

The Power of Influencer Marketing

Damian, an influential figure, plays a crucial role in giving Maya's business a boost. Maya discusses how Damian's endorsement of her jewelry through social media posts helped increase brand visibility and attracted more customers. She highlights the significance of influencer marketing in growing her business.

Scaling and Growing the Business

Maya shares the journey of scaling her business from earning zero to eventually reaching a consistent monthly income of $10,000. She highlights the challenges and sacrifices she made, including working two full-time jobs and dedicating her evenings to the business. Maya also discusses the impact of taking classes on advertising and influencer collaboration to further expand her business.

Challenges and Sacrifices

Maya reveals the challenges she faced while building her business. She discusses the financial struggles, the pressure of constantly testing influencers and running ads, and the sacrifices she made in terms of personal time and sleep. Maya emphasizes the determination and perseverance required to overcome these challenges and achieve success.

Balancing Personal and Business Finances

Maya explores the balance between personal expenses and business finances. She explains how her business pays a significant portion of her expenses, allowing her to maintain a modest salary while reinvesting in the company. Maya also discusses the involvement of her family in the business and the role her mother plays as her assistant.

Expanding the Product Line

Maya talks about the growth of her product line, from initially offering only rings to expanding into earrings, necklaces, and even men's jewelry. She shares her excitement about the expansion of her business into new markets and the introduction of stationery for her female customers.

The Importance of a Day Job

Maya highlights the importance of having a day job initially while starting a side business. She explains how a day job provides essential cash flow and allows entrepreneurs to take risks and step out of their comfort zones. Maya shares her own experience of balancing a full-time job and her jewelry business, utilizing every spare moment to work on her passion.

Automating the Business for Long-Term Success

As Maya's business grows, she realizes the importance of automating processes to ensure long-term success. She discusses her plans for building systems and achieving stability in her business. Maya emphasizes the need for profitability rather than solely focusing on rapid growth, as well as her desire to make her business more customer-centric.

Building a Customer-Centric Business

Maya shares her vision of putting customers at the core of her business. She discusses her plans for creating a non-profit organization in the future to support other small female entrepreneurs. Maya also reflects on her previous struggle of feeling the need to show off material possessions to prove her success, emphasizing that being a social entrepreneur is not a requirement for being a successful entrepreneur.

Giving Back: Starting a Non-Profit for Female Entrepreneurs

Maya's commitment to supporting other female entrepreneurs leads her to establish a non-profit organization through her business. She discusses her plans for providing assistance and resources to aspiring women entrepreneurs, showcasing her dedication to giving back to the community.


In conclusion, Maya Porterial's journey from fashion designer to successful jewelry entrepreneur is an inspiring tale of determination, hard work, and perseverance. Maya's story serves as a reminder that with limited capital, passion, and the right strategies, anyone can turn their side hustle into a thriving business. She encourages aspiring entrepreneurs to balance their personal and business finances, leverage influencer marketing, and automate processes to achieve long-term success. Through her non-profit organization, Maya aims to empower and support female entrepreneurs in their own entrepreneurial journeys.

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