Unlock the Power of Email Marketing: Build Your Etsy Email List Today

Unlock the Power of Email Marketing: Build Your Etsy Email List Today

Table of Contents:

  1. Why Build an Email List 1.1 Ownership of Your List 1.2 Less Competition for Attention 1.3 Interested Audience 1.4 Instant Notifications

  2. Getting Started with MailChimp 2.1 Introduction to MailChimp 2.2 Drag-and-Drop Email Templates 2.3 Linking with Shopify 2.4 Free for Beginners

  3. Places to Promote Your Email List 3.1 Discount Codes 3.2 Etsy Shop 3.2.1 After Purchase Messages 3.2.2 Shop Announcement 3.2.3 Listing Images 3.2.4 Listing Description 3.3 Social Media Platforms

  4. What to Send Your Subscribers 4.1 Automated Welcome Sequence 4.2 Introducing Your Brand 4.3 Addressing Customer Problems 4.4 Offering Product Discounts

  5. Conclusion

How to Build an Email List for Your Etsy Shop

Building an email list is crucial for the success of any online business, including your Etsy shop. If you are a beginner and unsure about why and how to build an email list, this article is for you. We will explore the benefits of having your own list, the power of email marketing, and how to get started using MailChimp. By following the step-by-step guide, you'll be able to create and grow a valuable email list that can drive sales and help you enhance customer engagement.

Why Build an Email List

1.1 Ownership of Your List One of the most important reasons to build an email list is that you own it. Unlike social media platforms or online marketplaces like Etsy, where your business is at the mercy of their policies and algorithms, your email list belongs to you. Even if these platforms were to disappear or change drastically, you will still have a direct line of communication with your customers.

1.2 Less Competition for Attention In a world saturated with distractions, gaining your customers' attention can be challenging. However, with an email list, you have a higher chance of being noticed. Unlike social media feeds or search results that are filled with competing content, your emails are delivered directly to your subscribers' inboxes. This gives you a better opportunity to connect with your audience and stand out from the crowd.

1.3 Interested Audience When someone signs up for your email list, it shows that they are genuinely interested in what you offer. Whether they have bought from you before or simply want to stay updated, these subscribers are more likely to convert into customers. Unlike a general audience on platforms like Etsy, your email list consists of people who have already shown interest in your brand, making them more receptive to your marketing messages.

1.4 Instant Notifications With email, you have the advantage of delivering instant notifications to your subscribers. When you send an email, it pops up as a notification on their devices, catching their attention right away. By crafting compelling subject lines, you can entice your subscribers to open your emails and engage with your content, ultimately leading to increased sales.

Getting Started with MailChimp

2.1 Introduction to MailChimp MailChimp is a popular email marketing tool used by businesses of all sizes. It offers a user-friendly interface and a range of features that make it perfect for beginners. Signing up for MailChimp is straightforward, and best of all, it's free for beginners with under 2,000 subscribers.

2.2 Drag-and-Drop Email Templates MailChimp provides drag-and-drop email templates, making it easy to create professional-looking emails without any coding knowledge. You can customize these templates by adding elements, images of your products, prices, and links to your Etsy shop, among many other options.

2.3 Linking with Shopify If you have a Shopify store in addition to your Etsy shop, MailChimp allows you to seamlessly integrate the two platforms. This integration enables you to sync your customer data and automate email marketing campaigns based on customer behavior.

2.4 Free for Beginners As mentioned earlier, MailChimp offers its services for free to beginners with under 2,000 subscribers. This allows you to start building your email list without any financial commitment. Once your list grows beyond 2,000 subscribers, MailChimp offers various pricing plans to accommodate your needs.

Places to Promote Your Email List

3.1 Discount Codes One effective way to encourage people to sign up for your email list is by offering discount codes. This gives them an incentive to join and provides you with an opportunity to convert them into paying customers.

3.2 Etsy Shop Your Etsy shop is a prime place to promote your email list. Here are some key locations within your shop where you can add links and messages to capture subscribers:

3.2.1 After Purchase Messages Include a link to your email list signup form in your after-purchase messages. This is an ideal time to engage with customers who have just made a purchase and are likely to be interested in future promotions.

3.2.2 Shop Announcement Utilize your shop announcement section to promote your email list. Craft a compelling message highlighting the benefits of subscribing and include a link to your signup form.

3.2.3 Listing Images Add an overlay or a banner to your listing images that invite customers to join your email list. You can use design software or online tools to create eye-catching visuals that drive attention.

3.2.4 Listing Description In your listing description, encourage potential customers to scroll to the bottom for a discount code by signing up for your email list. Although clickable links are not allowed in this section, you can provide clear instructions on how to access the link within the description.

3.3 Social Media Platforms Promote your email list on social media platforms to reach a broader audience. Create engaging posts that highlight the value of subscribing and include a direct link to your signup form. You can also run paid advertising campaigns to expand your reach further.

What to Send Your Subscribers

4.1 Automated Welcome Sequence To make the onboarding process more efficient, set up an automated welcome sequence for new subscribers. This ensures that they receive a warm welcome and helps you establish a connection right from the start. The sequence typically includes three to five emails sent a day apart, designed to introduce your brand, address customer problems, and offer incentives.

4.2 Introducing Your Brand Use the first couple of emails in your welcome sequence to introduce your brand. Share your brand story, values, and the unique selling propositions of your products. This helps build trust and establishes a personal connection with your subscribers.

4.3 Addressing Customer Problems Identify the key problems that your brand and products solve for your customers. Craft emails that showcase how your products can fulfill their needs and provide solutions. This helps establish your expertise and positions you as an authority in your niche.

4.4 Offering Product Discounts Include special product discounts or exclusive offers in your welcome sequence. This incentivizes subscribers to make a purchase and helps generate initial sales. Providing value early on increases customer loyalty and encourages repeat purchases in the future.


Building an email list for your Etsy shop is a valuable marketing strategy that allows you to establish a direct line of communication with your customers. By owning your list, you take back control of your business and reduce dependency on external platforms. With the right tools and techniques, such as MailChimp and strategic promotions, you can grow your email list and leverage it to increase sales and customer engagement. Start building your list today and unlock the power of email marketing for your Etsy shop.


  • Build an email list to gain control and independence for your Etsy shop
  • Use MailChimp for easy setup and management of your email list
  • Promote your email list in your Etsy shop and on social media
  • Craft a compelling welcome sequence to engage and convert new subscribers
  • Utilize product discounts and exclusive offers to incentivize purchases
  • Leverage the power of email notifications to capture your subscribers' attention
  • Build customer loyalty and generate repeat sales through strategic email marketing


Q: How much does MailChimp cost? A: MailChimp is free for beginners with under 2,000 subscribers. Once your subscriber count exceeds 2,000, MailChimp offers various pricing plans to suit your needs.

Q: Can I use MailChimp with my Shopify store? A: Yes, MailChimp integrates seamlessly with Shopify, allowing you to sync customer data and automate email marketing campaigns based on customer behavior.

Q: Where should I promote my email list within my Etsy shop? A: You can promote your email list in multiple places within your Etsy shop, including after-purchase messages, shop announcements, listing images, and listing descriptions. Providing a discount code as an incentive can encourage sign-ups.

Q: How often should I send emails to my subscribers? A: The frequency of your emails depends on your target audience and the nature of your business. Weekly newsletters are a common choice, but you can experiment with different intervals to find what works best for your subscribers.

Q: How do I make my welcome sequence engaging and effective? A: Your welcome sequence should introduce your brand, address customer problems, and offer incentives. Personalize your emails, tell compelling stories, and provide valuable content to establish a connection and build trust with your subscribers.

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