The Ultimate Guide to Setting Up an Etsy Listing for Beginners

The Ultimate Guide to Setting Up an Etsy Listing for Beginners

Table of Contents

  1. Introduction
  2. How to set up a listing on Etsy
    1. Adding photos to your listing
    2. Uploading a video
    3. Filling out listing details
    4. Choosing a category
    5. Adding tags and materials
    6. Setting up variations and personalization
    7. Selecting delivery options
    8. Creating a description
    9. Pricing and quantity
    10. Finalizing your listing
  3. Optimizing your Etsy listings for search
    1. Conducting keyword research
    2. Using tools like Cell Samurai and Allura
    3. Writing effective titles and tags
    4. Crafting a compelling description
  4. Conclusion

How to Set Up a Listing on Etsy

Are you ready to start selling your handmade products on Etsy? Setting up a listing is one of the first steps in opening a shop on the platform. It's important to understand the different elements of an Etsy listing and their importance. In this guide, we'll take you through each step of the listing process, from adding photos to crafting a description. By the end, you'll have a fully optimized and attractive listing to showcase your products.

1. Adding photos to your listing

One of the key elements of a successful Etsy listing is high-quality photos. When potential buyers browse your products, the photos are their first impression. Follow these steps to upload your photos:

  • Access your shop manager and click on "Add a listing."
  • Select the images you want to upload from your device.
  • Choose compelling and well-edited photos that showcase your product from different angles.
  • Consider using the recommended photo sizes and styling tips provided by Etsy.
  • Arrange the photos strategically to effectively showcase your product.

2. Uploading a video

In addition to photos, Etsy allows you to include a video in your listing. Videos provide a more realistic view of your product and can attract more attention from potential buyers. Follow these steps to upload a video:

  • Click on "Add a video" while setting up your listing.
  • Create a short video (around 5 to 15 seconds) showcasing your product in action.
  • Record the video in high resolution to ensure optimal viewing quality.
  • Upload the video directly from your device or use the Etsy platform to crop and edit it if needed.

3. Filling out listing details

Listing details play a crucial role in making your product discoverable on Etsy. These details include information about who made the product, what it is, and when it was made. Follow these steps to fill out listing details:

  • Provide accurate information about the maker of the product, whether it's your shop or a production partner.
  • Specify whether the product is a finished item or a supply/tool for making things.
  • Select the appropriate category for your product, such as earrings or bags.
  • Make use of attributes to provide additional information about your product, such as materials, colors, sizes, and styles.

4. Choosing a category

Choosing the right category for your product is vital for increasing its visibility on Etsy. Your category selection affects how your product appears in search results and determines the attributes available for your listing. Follow these steps to choose a category:

  • Consider the type of product you're selling and select the most relevant category.
  • Use specific subcategories if available to target a more niche audience.
  • Take advantage of the suggested categories provided by Etsy based on your initial selection.

5. Adding tags and materials

Tags and materials act as keywords in Etsy's search algorithm, helping potential buyers find your products. Follow these steps to add tags and materials to your listing:

  • Research relevant keywords and phrases that people might use to search for your product.
  • Use a combination of single words and multi-word phrases as tags.
  • Make use of the materials section to include key information about the materials used in your product.

6. Setting up variations and personalization

If your product comes in different variations or can be personalized, it's important to provide options for your customers. Follow these steps to set up variations and personalization:

  • Create different variations for colors, sizes, or other customizable aspects of your product.
  • Clearly describe the available options and any additional charges associated with them.
  • Make personalization options clear and provide instructions for customers to specify their preferences during checkout.

7. Selecting delivery options

Offering clear and accurate delivery options is essential for customer satisfaction. Follow these steps to select delivery options:

  • Set up delivery profiles if you haven't already to streamline the shipping process.
  • Specify processing times, origin zip codes, and standard delivery options within your profiles.
  • Consider offering upgraded shipping options for customers who want expedited or tracked shipping.
  • Provide information about Customs requirements if you sell internationally.

8. Crafting a description

The description of your listing is your opportunity to engage potential buyers and provide them with all the necessary information about your product. Follow these steps to craft an effective description:

  • Start with an attention-grabbing first sentence that includes important keywords.
  • Provide a detailed description of your product, highlighting its unique features and benefits.
  • Share any additional information, such as measurements, materials, and care instructions.
  • Incorporate relevant keywords throughout the description to improve search visibility.

9. Pricing and quantity

Setting the right price for your product is crucial for attracting customers and ensuring profitability. Follow these steps to determine your pricing and quantity options:

  • Research the market and analyze competitor prices to find the right price range for your product.
  • Consider factors such as materials, production costs, labor, and desired profit margins.
  • Set the quantity available for your product, whether it's a one-of-a-kind item or a reproducible product.

10. Finalizing your listing

Once you have filled out all the necessary details, reviewed your listing, and made any necessary adjustments, it's time to publish your listing on Etsy. Ensure that all the information is accurate and up to date before clicking the publish button. Your listing will then be live and visible to potential buyers on the platform.

Setting up a listing on Etsy requires attention to detail and a thorough understanding of how to make your products stand out. By following the steps outlined in this guide, you can create a compelling and fully optimized listing that maximizes your chances of success on Etsy.


  • Learn how to set up a listing on Etsy to showcase your handmade products to potential buyers.
  • Discover the importance of high-quality photos and videos in attracting customers.
  • Understand the significance of filling out listing details accurately and thoroughly.
  • Optimize your Etsy listings for search with effective titles, tags, and descriptions.
  • Gain valuable insights into pricing strategies and setting up delivery options.
  • Follow step-by-step instructions to finalize and publish your listing on Etsy.


Q: Can I use the same photos for multiple listings on Etsy? A: Yes, you can use the same photos for multiple listings if the products are similar or belong to the same category. However, it's recommended to provide variations and unique details for each listing to avoid confusion.

Q: How many tags should I include in my Etsy listing? A: Etsy allows up to 13 tags per listing, so it's best to use all available tags to maximize your product's visibility. Make sure to include a combination of relevant keywords and phrases to target a wider audience.

Q: Can I change the details of my listing after it's published on Etsy? A: Yes, you can make edits to your listing even after it's published. Simply access your shop manager, locate the listing, and make the necessary changes. Keep in mind that any modifications may temporarily affect the visibility of your listing in search results.

Are you spending too much time looking for products?
App rating
Trending Product
Trusted Customers

Etsyshop has the world's largest selection of ETSY store to choose from, and each product has a large number of ETSY products, so you can choose ETSY store & product for your Ecommerce and dropshipping business without any hassle.

Browse More Content