Redbubble vs Etsy: Who Will Win in 2022?

Redbubble vs Etsy: Who Will Win in 2022?

Table of Contents:

  1. Introduction
  2. Overview of Etsy and Redbubble
  3. The Potential of Print on Demand in 2022
  4. The Importance of Choosing the Right Platform
  5. Comparison of Etsy and Redbubble 5.1. Similarities between Etsy and Redbubble 5.2. Differences between Etsy and Redbubble
  6. Exploring Etsy as a Print on Demand Platform 6.1. Understanding Etsy's Popularity 6.2. The Variety of Products on Etsy 6.3. Market Opportunities on Etsy
  7. Analyzing the Numbers: Etsy vs Redbubble 7.1. Traffic and Search Volume 7.2. Visitor Duration and Bounce Rate
  8. Finding Success on Etsy 8.1. SEO Strategies for Etsy 8.2. Tips for Selling on Etsy
  9. Conclusion
  10. FAQ

Etsy vs Redbubble: Exploring the Differences and Opportunities in 2022


In the world of print on demand, platforms like Etsy and Redbubble have gained immense popularity. These platforms offer artists and creators the opportunity to turn their designs into profitable products without the need for inventory or upfront costs. But which platform is the right choice for you? In this article, we will explore the critical differences between Etsy and Redbubble and discover the potential they hold for achieving success in 2022 and beyond.

Overview of Etsy and Redbubble

Etsy and Redbubble are two well-established print on demand platforms, but they differ in certain aspects. Etsy, ranked as the 52nd largest website worldwide, offers a diverse range of products beyond apparel, making it a unique marketplace for sellers. On the other hand, Redbubble, ranked 1,205th, focuses primarily on clothing and accessories. Understanding these differences is crucial when deciding where to invest your time and effort in the print on demand industry.

The Potential of Print on Demand in 2022

Print on demand has proven to be a lucrative business model, especially in recent years. With the growing demand for customized products and the rise of e-commerce, print on demand allows creators to tap into a global market and generate passive income. In 2022, this industry holds immense potential for success, provided the right strategies are implemented and the right platforms are chosen.

The Importance of Choosing the Right Platform

Selecting the right platform is paramount when starting your print on demand journey. Each platform has its own unique features, target audience, and selling potential. By carefully analyzing and comparing platforms like Etsy and Redbubble, you can make an informed decision that aligns with your goals and increases your chances of achieving success.

Comparison of Etsy and Redbubble

While Etsy and Redbubble both serve as print on demand platforms, they have subtle differences that can significantly impact your business. It is essential to understand these differences in terms of product variety, customer base, pricing, marketing strategies, and seller tools. By comparing the strengths and weaknesses of each platform, you can make an educated choice that suits your creative vision and business objectives.

Exploring Etsy as a Print on Demand Platform

Etsy stands out as a print on demand platform due to its vast product selection and diverse marketplace. Apart from apparel, Etsy allows sellers to offer physical products of various kinds, including supplements, home decor items, and more. This makes it an enticing option for creators looking to expand their product offerings and cater to a wider range of customers.

Analyzing the Numbers: Etsy vs Redbubble

Delving into the statistics, it becomes evident that Etsy possesses significant advantages when it comes to search volume, average visitor duration, and bounce rate. Etsy's search volume far exceeds that of Redbubble, indicating higher user interest and potential sales opportunities. Additionally, the longer average visitor duration on Etsy suggests that visitors are more engaged, spending more time exploring the platform and potentially making purchases.

Finding Success on Etsy

To succeed on Etsy, implementing effective SEO strategies is paramount. Understanding how Etsy's search algorithm works, optimizing product listings, utilizing relevant tags and keywords, and leveraging social media can significantly enhance your visibility and increase sales. Additionally, learning from experienced sellers, delivering high-quality products, and providing excellent customer service are essential ingredients for achieving success on Etsy.


Choosing between Etsy and Redbubble is ultimately a personal decision that depends on your business goals and creative aspirations. While Redbubble offers a focused marketplace for apparel and accessories, Etsy provides a more diverse platform for sellers to showcase their products. Evaluating the market potential, analyzing the numbers, and implementing effective strategies will set you on the path to success in the print on demand industry.


Q: Which platform, Etsy or Redbubble, has a larger customer base? A: Etsy has a significantly larger customer base compared to Redbubble. With millions of visitors and a higher search volume, Etsy offers greater exposure and sales potential.

Q: Can I sell non-apparel products on Redbubble? A: Redbubble primarily focuses on apparel and accessories. If you are looking to sell a wide range of physical products, including supplements, home decor, and more, Etsy is the better platform for you.

Q: Are SEO strategies important for selling on Etsy? A: Yes, implementing effective SEO strategies is crucial for achieving visibility and driving sales on Etsy. Optimizing your product listings, using relevant keywords and tags, and leveraging social media can significantly enhance your chances of success.

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