How to Become a Top Etsy Seller

How to Become a Top Etsy Seller

Table of Contents:

  1. Introduction
  2. What is the Star Seller criteria?
  3. The benefits of becoming a Star Seller
  4. Tips for achieving the Star Seller badge
  5. Controversy, speculation, and opinions
  6. Potential improvements to the Star Seller program
  7. Conclusion


In this article, we will be diving into the topic of the Star Seller program on Etsy. We will explore what it takes to become a Star Seller, the benefits of achieving this status, and some tips for reaching the criteria. Additionally, we will examine the controversy, speculation, and opinions surrounding the program, and discuss potential improvements that can be made. So, if you're an Etsy seller or someone interested in the world of online retail, keep reading to learn more about this intriguing program.

What is the Star Seller criteria?

The Star Seller program on Etsy is a measure of an individual seller's customer service and overall performance. In order to qualify for the Star Seller badge, there are specific criteria that need to be met over a three-month period. These criteria include having 90 days on Etsy since your first sale, 10 or more orders, $300 or more in sales, 95% or more message responses within 24 hours, and 95% or more five-star ratings. In addition, sellers must ship orders within the stated processing time. It is important to note that the criteria may change in the future, as Etsy continues to evaluate and refine its program.

The benefits of becoming a Star Seller

One of the main benefits of achieving Star Seller status is the shiny badge that sets you apart from other sellers. This badge acts as a symbol of your commitment to providing a great customer experience, with a track record of five-star reviews, on-time shipping, and quick responses. The badge also gives you the opportunity to be featured in promotions such as newsletters and emails, which can increase publicity for your shop. However, it is important to note that being a Star Seller does not guarantee increased search rankings or other advertising benefits.

Tips for achieving the Star Seller badge

To increase your chances of becoming a Star Seller, there are several tips that can be followed. One strategy is to set up an auto-reply for customer messages, ensuring that customers receive a prompt response even if you are unavailable. It is also important to prioritize customer satisfaction and aim for five-star ratings. Providing excellent customer service, resolving issues promptly, and offering refunds when necessary can greatly improve your chances of receiving positive reviews. Additionally, keeping your processing time short and accurately representing your delivery time can also contribute to a higher performance rating.

Controversy, speculation, and opinions

The introduction of the Star Seller program has sparked a range of opinions and discussions within the Etsy seller community. Some sellers have expressed frustration with the strict criteria, particularly regarding response times and the lack of consideration for digital-only items. Others have compared the program to similar systems on platforms like eBay, suggesting that Etsy may be attempting to emulate these models. However, there is also a general consensus that the Star Seller program is preferable to the previous Order Dissatisfaction Rate system, which resulted in shop closures based on negative reviews. Overall, the response to the program has been mixed, with sellers voicing their concerns and suggestions for improvement.

Potential improvements to the Star Seller program

Based on seller feedback and ongoing discussions, there are several potential improvements that Etsy could consider for the Star Seller program. These include more lenient response times, particularly in consideration of weekends and the inclusion of auto-replies from Etsy staff in the response rate calculations. Additionally, modifications may be needed for sellers based in Canada, who have limitations with shipping options. Another area for improvement is the recognition of digital-only sellers, who face unique challenges in meeting the physical product requirements. It is important for Etsy to listen to seller feedback and make adjustments to the program to ensure fairness and inclusivity.


The Star Seller program on Etsy offers sellers the opportunity to showcase their commitment to providing a great customer experience. While there are certain criteria that need to be met, achieving Star Seller status can bring benefits such as increased visibility and potential promotional features. However, the program has faced criticism and sparked discussions among sellers regarding its strict criteria and areas that could be improved. Ultimately, the success of the Star Seller program lies in Etsy's ability to listen to seller feedback, make necessary adjustments, and continue to support sellers in their entrepreneurial journeys.

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