ETSY vs BIG CARTEL: Which is Better for Small Businesses?

ETSY vs BIG CARTEL: Which is Better for Small Businesses?

Table of Contents

  1. Introduction
  2. Benefits of Using Big Cartel 2.1 Ease of Use and Customization 2.2 Cost-Effective Pricing Plans 2.3 Easy Stock Management and Discount Codes 2.4 Integration with Social Media Platforms 2.5 SEO Challenges
  3. Benefits of Using Etsy 3.1 Professional and Detailed Platform 3.2 Increased Sales and Customer Base 3.3 Effective Marketing and SEO 3.4 International Orders 3.5 Fee Structure and Impact on Profits
  4. Comparison between Big Cartel and Etsy 4.1 Cost and Profitability 4.2 Customer Reach and Sales 4.3 Handling International Orders 4.4 Marketing and SEO Strategies 4.5 Overall Preference and Recommendations
  5. Conclusion

Benefits of Using Big Cartel and Etsy: A Comparative Analysis

As a small business owner, choosing the right selling platform is crucial for success. In this article, we will explore the benefits of using both Big Cartel and Etsy as online marketplaces. We will discuss the unique features and drawbacks of each platform, enabling you to make an informed decision about which one suits your business needs best.


In the digital age, online marketplaces have become the go-to platforms for entrepreneurs and artists to sell their products. Two popular options in this space are Big Cartel and Etsy. Both platforms have their advantages and disadvantages, making it essential to evaluate them closely and determine the right fit for your business.

Benefits of Using Big Cartel

Ease of Use and Customization

One of the significant benefits of using Big Cartel is its user-friendly interface. Setting up and customizing your online shop is a breeze, even for beginners. The platform offers various design options, allowing you to personalize your website according to your brand's aesthetics.

Cost-Effective Pricing Plans

Big Cartel offers affordable pricing plans, making it a suitable choice for small businesses with a limited budget. The free plan allows you to list up to five products, and if you choose to upgrade to a paid plan, you can add more products at a relatively low cost. This flexibility ensures that you can scale your online shop without breaking the bank.

Easy Stock Management and Discount Codes

Managing stock and applying discount codes is simple on Big Cartel. You can keep track of your inventory, update product availability, and create enticing discounts for your customers effortlessly. This convenience helps streamline your operations and improve the overall shopping experience for your customers.

Integration with Social Media Platforms

Big Cartel seamlessly integrates with popular social media platforms like Instagram and Facebook. You can link your online shop to your social media profiles, making it easy for customers to find and purchase your products. This integration enhances your brand visibility and drives more traffic to your website.

SEO Challenges

One downside of using Big Cartel is its limited SEO capabilities. Unlike other website builders, Big Cartel does not have built-in SEO features. This means that driving sales and securing organic traffic becomes primarily reliant on your marketing efforts and external SEO practices.

Benefits of Using Etsy

Professional and Detailed Platform

Etsy stands out for its professional and sophisticated platform dedicated to selling products. The interface offers a wealth of options and features to showcase your products effectively. It allows you to provide detailed descriptions, high-quality images, and customizable options to attract potential customers.

Increased Sales and Customer Base

Etsy's large customer base provides an excellent opportunity to increase sales. The platform has a significant number of users looking for unique handmade or vintage items, making it easier for your products to be discovered by potential buyers. Selling on Etsy can lead to higher sales volume and exposure for your business.

Effective Marketing and SEO

Etsy has a robust marketing and SEO strategy in place to help sellers gain visibility on the platform. With features like off-site marketing and search engine optimization, your products have a higher chance of being seen by a wider audience. This marketing support can significantly impact your sales and brand recognition.

International Orders

Selling on Etsy opens up opportunities for international orders. Unlike selling solely on your website, Etsy's global reach enables you to attract customers from various parts of the world. However, managing international shipping and pricing can be challenging, requiring careful consideration to ensure fair and cost-effective shipping rates.

Fee Structure and Impact on Profits

One of the main drawbacks of using Etsy is its fee structure. Etsy charges fees for various activities, including listing and renewing listings, as well as a percentage-based fee on each sale. These fees can significantly impact your profitability, especially with recent increases in percentage fees. It is crucial to factor in these costs when pricing your products on Etsy.

Comparison between Big Cartel and Etsy

Cost and Profitability

When it comes to cost and profitability, Big Cartel is more cost-effective for small businesses with fewer products. Its low monthly subscription fee allows sellers to have greater control over their profits. On the other hand, Etsy provides a larger customer base, but the fees can eat into your profits significantly.

Customer Reach and Sales

Etsy offers a broader customer reach with its extensive user base actively searching for unique products. It provides a platform for sellers to attract new customers and generate consistent sales. Big Cartel, on the other hand, requires more proactive marketing efforts to drive traffic to your online shop.

Handling International Orders

Etsy has an advantage when it comes to attracting international customers. If expanding globally is a priority for your business, Etsy's international reach and marketing efforts can help drive international orders. Big Cartel, while capable of handling international orders, may require additional efforts to reach an international audience.

Marketing and SEO Strategies

Etsy has a robust marketing and SEO strategy that helps sellers gain visibility on the platform. Leveraging Etsy's marketing features can lead to increased sales and exposure. In contrast, Big Cartel requires sellers to invest more time and effort in external marketing strategies to drive traffic and sales.

Overall Preference and Recommendations

Ultimately, the choice between Big Cartel and Etsy depends on your business goals and priorities. If you value a cost-effective solution and greater control over profits, Big Cartel may be the right choice for you. However, if you aim for a larger customer base and international reach, Etsy is worth considering despite its fees. A recommended approach would be to leverage both platforms concurrently. Drive new customer acquisition through Etsy and promote customer loyalty and repeat sales through your Big Cartel website.


Choosing the right online marketplace for your business is essential for success. Big Cartel and Etsy offer unique advantages and disadvantages, catering to different business needs. By weighing the pros and cons of each platform, considering factors such as cost, customer reach, international orders, marketing strategies, and personal preferences, you can make an informed decision and take your business to new heights.

Are you spending too much time looking for products?
App rating
Trending Product
Trusted Customers

Etsyshop has the world's largest selection of ETSY store to choose from, and each product has a large number of ETSY products, so you can choose ETSY store & product for your Ecommerce and dropshipping business without any hassle.

Browse More Content