Discover Top Etsy Alternatives For Thriving Handmade Sellers

Discover Top Etsy Alternatives For Thriving Handmade Sellers

Table of Contents:

  1. Introduction
  2. Pros and Cons of Selling on Etsy
  3. Alternative Platforms for Handmade Sellers 3.1 Amazon Handmade 3.2 Shopify 3.3 Big Cartel 3.4 Bonanza 3.5 Aftcra 3.6 Uncommon Goods 3.7 Fair
  4. Choosing the Right Platform for Your Products
  5. Tips for Success on Alternative Platforms
  6. Conclusion


Etsy has emerged as a popular platform for buying and selling handmade products, with over 90 million customers regularly shopping on the platform. While Etsy offers significant customer reach and ease of use, it also comes with downsides such as intense competition and limited control over policies and algorithms. As a result, many sellers are looking for alternative platforms that offer more flexibility and control over their businesses. In this article, we will explore some of the top Etsy alternatives for handmade sellers and discuss the pros and cons of each platform. We will also provide tips for choosing the right platform for your products and achieving success in the handmade marketplace.

Pros and Cons of Selling on Etsy

Selling on Etsy, like any other platform, has its advantages and disadvantages. Let's take a closer look at the pros and cons:


  • Large customer base: With over 90 million customers on Etsy, you have access to a vast marketplace of potential buyers.
  • Ease of use: Etsy provides a user-friendly interface, making it relatively simple for sellers to set up their shops and start selling.
  • Low cost to get started: Compared to traditional brick-and-mortar stores, starting a shop on Etsy requires minimal upfront investment.
  • Established brand: Etsy's reputation as a leading handmade marketplace can help build credibility and trust with customers.


  • Intense competition: The popularity of Etsy means that you will face stiff competition from other sellers offering similar products.
  • Limited control: Etsy's policies, fees, and algorithms are set by the platform, leaving sellers with little control over decision-making processes.
  • Fee structure: While the listing fees on Etsy might be reasonable, additional transaction and promotional fees can eat into your profits.
  • Subject to policy changes: Etsy has the authority to change its policies and fee structures, which can impact your business without warning.

Alternative Platforms for Handmade Sellers

If you're considering exploring other platforms to sell your handmade products, here are some noteworthy alternatives to Etsy:

3.1 Amazon Handmade

Amazon Handmade is a go-to platform for makers looking to sell their handmade goods. It offers a wide range of product categories, including beauty, baby items, clothing, and jewelry. While Amazon Handmade provides access to a massive customer base, it requires a professional selling account and imposes additional selling fees.

3.2 Shopify

Considered the most popular alternative to Etsy, Shopify enables sellers to set up their own web stores. Unlike marketplaces such as Etsy, Shopify does not charge transaction fees or listing fees. Instead, sellers pay a monthly subscription fee, offering more control over pricing, design, and customization. However, sellers must drive their own website traffic, which requires proactive marketing efforts.

3.3 Big Cartel

Big Cartel positions itself as an independent platform for artists and small business owners. It does not charge listing fees but applies a subscription fee based on the number of products sold. While it is an older platform, Big Cartel provides a solid opportunity for craftsmen and traditional artists to sell their unique products.

3.4 Bonanza

Bonanza is a marketplace that allows sellers to list a wide variety of products, including handmade items. Its listing fees are lower compared to other platforms, particularly if you don't opt for advertising. The fee structure is based on Google's ad rate, including a commission of 9% on sales and an additional fee for Google ads.

3.5 Aftcra

Aftcra is a platform designed specifically for handmade American goods. To sell on Aftcra, you must be a creator or a handmade product seller based in the United States. It focuses on promoting and selling handmade products to customers worldwide.

3.6 Uncommon Goods

Uncommon Goods prides itself on offering unique physical products in the market. However, becoming a seller on Uncommon Goods requires submitting an application and meeting their standards. Only products that meet their criteria will be approved for sale on the site.

3.7 Fair

Fair is a wholesale marketplace that allows makers and handmade shops to sell their products directly to retailers and boutiques around the world. While it operates on a wholesale model with lower profit margins, Fair provides an opportunity to get handmade products into physical stores without the need for direct customer marketing.

Choosing the Right Platform for Your Products

When selecting an alternative platform for your handmade products, it's essential to consider your target market and product category. Each platform attracts different customer demographics and offers unique features and pricing structures. Conduct thorough research to determine which platforms align with your business goals and product offerings.

Tips for Success on Alternative Platforms

While transitioning to an alternative platform may seem challenging, with the right strategies, you can achieve success. Here are some tips to help you get started:

  • Research and understand the platform: Familiarize yourself with the features, audience demographics, and fee structures of the platform you choose.
  • Optimize your product listings: Use high-quality images, descriptive titles, and detailed product descriptions to make your listings stand out.
  • Build your brand: Develop a strong brand identity and consider investing in professional packaging to create a memorable customer experience.
  • Implement effective marketing strategies: Promote your products through social media, content marketing, and influencer collaborations to drive traffic to your shop.
  • Offer excellent customer service: Provide timely responses to inquiries, ship products promptly, and ensure customer satisfaction to earn positive reviews and repeat business.


While Etsy offers a popular and convenient platform for selling handmade products, it's essential to explore alternative platforms that align with your business goals. Each platform has its own strengths and weaknesses, which you should carefully consider before making a decision. Whether you choose to stick with Etsy or expand to other platforms, remember that success requires dedication, optimization, and a deep understanding of your target market.

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