Design and Sell Your Own Printable Planner on Etsy with Canva

Design and Sell Your Own Printable Planner on Etsy with Canva

Table of Contents

  1. Introduction
  2. What Are Printables?
  3. The Benefits of Selling Printables on Etsy
  4. How to Create Printables in Canva
  5. Choosing the Right Design Elements
  6. Designing an Attractive Daily Printable Planner
  7. Adding Delicate Fonts and Floral Graphics
  8. Adjusting Colors and Transparency
  9. Saving the Printable as a PDF
  10. Listing and Selling Your Printables on Etsy
  11. Marketing and Advertising Strategies
  12. Beyond Etsy: Selling on Your Own Website
  13. Conclusion

How to Create and Sell Printables on Etsy

Are you interested in making and selling printables on Etsy? In this article, I will guide you through the process of creating and selling printables, with a specific focus on daily printable planners. Printables are digital products that customers can download and print at their convenience. They are a popular choice for personal use, as well as for gifting or decorating purposes. With the right knowledge and tools, you can create beautiful and in-demand printables that resonate with your target audience and generate passive income.


In this digital era, there is a growing demand for customizable and printable items. Printables offer a convenient solution for individuals seeking personalized and unique designs. From daily planners and calendars to wall art and labels, the possibilities for creating printables are virtually endless. With the right skills and resources, you can tap into this market and start selling your own printables on Etsy.

What Are Printables?

Before we dive into the process of creating and selling printables, let's first clarify what printables actually are. Printables are digital products that customers can purchase and download. These products can include various formats such as PDF files, JPEG images, or editable templates. Customers can then print the file at home or at a local print shop to use for their intended purpose. Popular types of printables include daily planner sheets, calendars, invitations, checklists, chore charts, gift tags, and labels.

The Benefits of Selling Printables on Etsy

Selling printables on Etsy offers numerous benefits for creative individuals looking to generate passive income online. Here are some of the advantages of starting your own printable shop on Etsy:

  1. Low Startup Costs: Creating printables requires minimal upfront investment. With the right software and design skills, you can start selling digital products without the need for physical inventory or shipping.
  2. Scalability: Once you create a printable template, it can be sold an unlimited number of times without any additional effort or cost on your part. This makes printables a scalable source of passive income.
  3. Creative Freedom: Printables allow you to showcase your creativity and design skills. You can experiment with various styles, colors, and themes to create unique and eye-catching designs.
  4. Targeted Audience: Etsy is a popular marketplace for handmade and unique products. By selling printables on Etsy, you can reach a targeted audience who appreciates the value of customized and printable items.
  5. Flexibility: As an Etsy seller, you have the freedom to set your own prices, work on your own schedule, and experiment with different marketing strategies. You have full control over your printable shop and can adapt it to suit your personal goals and preferences.

How to Create Printables in Canva

Canva is a user-friendly design software that provides a wide range of templates and design elements to create stunning printables. Here's how you can create printables in Canva:

  1. Set up a Canva account: Go to the Canva website and sign up for a free account or choose a paid plan that suits your needs.
  2. Choose a template: Canva offers a variety of ready-made templates for different types of printables. Select a template that matches the size and format you want for your printable.
  3. Customize the design: Use Canva's drag-and-drop interface to customize the template. Add text, images, shapes, and other elements to create a unique design.
  4. Design layout and structure: Determine the layout and structure of your printable. For example, if you're creating a daily printable planner, include sections for a timed schedule, priorities, checklist, meals, workouts, and water intake.
  5. Adjust colors and fonts: Choose colors and fonts that complement your design and appeal to your target audience. Pay attention to readability and aesthetics.
  6. Save your design: Once you're satisfied with your design, save it as a PDF file. This will ensure that your printable maintains its formatting and can be easily printed by customers.
  7. Repeat and iterate: Create multiple designs and variations to cater to different customer preferences. Continuously refine and improve your designs based on customer feedback and market trends.

Choosing the Right Design Elements

In addition to the layout and structure, the design elements you choose play a crucial role in the appeal and success of your printables. When selecting design elements, consider the following factors:

  1. Theme and Style: Choose a theme and style that aligns with your target audience's preferences. For example, if you're creating a floral-themed printable, select floral graphics and delicate fonts.
  2. Colors: Use a color scheme that evokes the desired mood and resonates with your target audience. Consider the psychology of colors and their impact on emotions and perceptions.
  3. Fonts: Select fonts that are legible and visually pleasing. Consider the tone, formality, and readability of the fonts. Mix and match fonts to create hierarchy and visual interest.
  4. Graphics and Images: Incorporate relevant graphics, images, and illustrations that enhance the overall design. Ensure that the graphics are high-quality and visually appealing.
  5. White Space: Don't overcrowd the design with too many elements. Leave enough white space to create a clean, balanced, and visually appealing layout.

Designing an Attractive Daily Printable Planner

Daily printable planners are popular and high in demand. To design an attractive daily printable planner, consider the following tips:

  1. Timed Schedule: Include a section with lines or boxes for the customer to fill in their schedule from morning to evening. This allows them to plan and organize their day effectively.
  2. Priorities and To-Do Lists: Provide space for customers to write down their daily priorities and to-do lists. This helps them stay focused and prioritize their tasks.
  3. Meal Planning: Include sections for customers to plan their breakfast, lunch, and dinner. This helps them stay organized and make healthier food choices.
  4. Workout Tracking: Allow customers to record their workout routines or physical activities for the day. This encourages them to stay active and accountable.
  5. Water Intake Tracker: Provide a section for customers to track their daily water intake. This promotes hydration and overall well-being.
  6. Aesthetically Pleasing Graphics: Use floral graphics, delicate borders, or other visually appealing elements to enhance the design and make it visually engaging.
  7. Customization Options: Consider offering editable sections for customers to personalize their planner even further. This adds value and increases customer satisfaction.

Adding Delicate Fonts and Floral Graphics

To make your daily printable planner more visually appealing and unique, consider incorporating delicate fonts and floral graphics. Delicate fonts add an elegant touch to your design and create a cohesive theme. Floral graphics, such as watercolor florals, can enhance the overall aesthetics and appeal to customers who appreciate nature-inspired designs. Canva provides a wide range of fonts and graphics, or you can purchase bundles from design marketplaces like Creative Market to access a variety of high-quality design elements.

Adjusting Colors and Transparency

The choice of colors in your daily printable planner can significantly impact its visual appeal and readability. Experiment with different color schemes that align with your design and target audience's preferences. Canva allows you to adjust the transparency of elements, such as lines and shapes. This can help create a more subtle and cohesive design. Play around with the transparency settings to achieve the desired effect.

Saving the Printable as a PDF

Once you're satisfied with your daily printable planner design, save it as a PDF file. Saving your design as a PDF ensures that it maintains its formatting and can be easily printed by customers. Simply go to the download button in Canva, select the PDF print option, and save the file to your desired location.

Listing and Selling Your Printables on Etsy

Now that you have your daily printable planner design ready, it's time to list and sell it on Etsy. Follow these steps to get started:

  1. Set up an Etsy shop: If you don't already have an Etsy shop, create one by following the prompts on the Etsy website. Choose a shop name that represents your brand effectively.
  2. Take appealing product photos: Capture high-quality photos of your daily printable planner to showcase its design and features. Consider using lifestyle images to help customers envision how they can use the planner.
  3. Write compelling product descriptions: Craft engaging and descriptive product descriptions that highlight the benefits and unique features of your daily printable planner. Use keywords to increase your visibility in Etsy search results.
  4. Set a competitive price: Research similar products on Etsy to determine a competitive price for your daily printable planner. Consider the time and effort invested in creating the design, as well as the value it offers to customers.
  5. Optimize your listings: Utilize relevant tags, keywords, and categories to optimize your listings for Etsy search. This will increase the chances of your daily printable planner being discovered by potential customers.
  6. Promote your shop: Leverage social media platforms, email marketing, and other promotional strategies to drive traffic to your Etsy shop. Engage with your audience, collaborate with influencers, and offer special promotions to attract customers.
  7. Provide excellent customer service: Respond promptly to customer inquiries and provide friendly and helpful support. Consider offering customization options or additional services to enhance the customer experience.
  8. Analyze and adapt: Continuously monitor your Etsy shop's performance, analyze customer feedback, and adapt your strategies accordingly. Pay attention to popular trends and customer preferences to stay ahead of the competition.
  9. Expand your product line: Once you establish your presence on Etsy and gain confidence in selling printables, consider expanding your product line to include other types of printables or related products.

Marketing and Advertising Strategies

Effectively marketing your Etsy shop and printables is crucial for attracting customers and generating sales. Here are some marketing and advertising strategies to consider:

  1. Social media marketing: Utilize platforms like Instagram, Pinterest, Facebook, and Twitter to promote your printables. Create visually appealing posts, showcase customer reviews, and offer exclusive discounts to engage with your audience.
  2. Content marketing: Start a blog or create valuable content related to your printables. Share tips, tutorials, and inspirational stories to build trust and establish yourself as an expert in your niche.
  3. Email marketing: Build an email list of interested customers and regularly send them updates, offers, and new product releases. Provide valuable content and exclusive discounts to keep your audience engaged.
  4. Collaborations and partnerships: Collaborate with other Etsy sellers, bloggers, influencers, or complementary businesses to cross-promote each other's products. This can help expand your reach and attract new customers.
  5. Etsy advertising: Consider investing in Etsy's advertising platform to increase your shop's visibility on the platform. Experiment with different ad formats, keywords, and targeting options to optimize your campaigns.
  6. Customer referrals: Encourage satisfied customers to refer their friends and family to your Etsy shop. Offer incentives, such as discounts or freebies, to both the referrer and the referred customer.
  7. SEO optimization: Optimize your Etsy shop and listings for search engines. Conduct keyword research, include relevant tags and keywords in your product titles and descriptions, and regularly update your shop to improve your search rankings.
  8. Analyze and track data: Utilize Etsy's analytics tools or third-party analytics software to track your shop's performance. Monitor key metrics such as traffic, conversion rates, and customer behavior to identify areas for improvement.

Beyond Etsy: Selling on Your Own Website

While Etsy provides a ready-made platform for selling printables, you may eventually want to expand your reach and sell on your own website. Having your own website allows you to have more control over branding, customer experience, and pricing. Consider the following steps to set up your own website:

  1. Choose a hosting platform: Select a web hosting platform that suits your needs and budget. Some popular options include WordPress, Shopify, and Squarespace.
  2. Register a domain name: Choose a unique and memorable domain name that represents your brand. Consider using your shop name or a relevant keyword for better search visibility.
  3. Design and build your website: Customize your website's design and layout to reflect your brand identity. Use high-quality visuals, clear navigation, and compelling content to engage visitors.
  4. Integrate an e-commerce solution: Set up an e-commerce platform or plugin on your website to enable customers to purchase your printables directly. Ensure a seamless and secure checkout process.
  5. Optimize your website for search engines: Implement SEO best practices to improve your website's visibility in search engine results. Conduct keyword research, optimize your page titles and descriptions, and build relevant backlinks.
  6. Promote your website: Utilize various marketing channels to drive traffic to your website. Leverage social media, content marketing, and email marketing to attract visitors and encourage conversions.
  7. Provide excellent customer support: Offer prompt and helpful support to your customers. Provide clear instructions on accessing and downloading the printables to ensure a smooth customer experience.
  8. Analyze and adapt: Regularly review your website's performance and optimize key areas based on customer feedback and data. Continuously experiment with new marketing tactics and strategies to increase traffic and sales.


Creating and selling printables on Etsy can be a fulfilling and profitable venture for creative individuals. By following the steps outlined in this article and utilizing the resources available to you, you can design and market attractive printables that resonate with your target audience. Whether you focus on daily printable planners or explore other printable categories, remember to prioritize quality, customer satisfaction, and continuous improvement. Happy designing and selling!


  • Printables are digital products that customers can purchase and download for personal use or gifting.
  • Selling printables on Etsy offers low startup costs, scalability, creative freedom, and a targeted audience.
  • Canva is a user-friendly design software to create attractive printables with customizable templates and design elements.
  • Choose the right design elements such as fonts, colors, graphics, and white space to enhance the appeal of your printables.
  • Daily printable planners are popular and can be customized with timed schedules, priorities, checklists, meal planning, workouts, and water intake tracking.
  • Incorporating delicate fonts and floral graphics can add elegance and uniqueness to your daily printable planners.
  • Adjusting colors and transparency can create a cohesive and visually appealing design.
  • Saving your printable as a PDF ensures that it maintains its formatting and can be easily printed by customers.
  • Listing and selling your printables on Etsy requires setting up an Etsy shop, optimizing your listings, promoting your shop, and providing excellent customer service.
  • Marketing and advertising strategies, such as social media marketing, content marketing, and customer referrals, can help attract customers and boost sales.
  • Selling on your own website provides more control over branding and pricing, requiring web hosting, domain registration, website design, e-commerce integration, and marketing.
  • Analyzing and adapting your strategies based on data and customer feedback is crucial for long-term success.
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