Boost Your Etsy Sales with Email List Strategies

Boost Your Etsy Sales with Email List Strategies

Table of Contents:

  1. Introduction
  2. Importance of Email Lists for Etsy Sellers
  3. Setting Up an Email List
    • Choosing an Email Service Provider
    • Creating an Opt-in
    • Sending Emails
  4. Why Email Lists Are Important for Small Businesses in General
  5. Benefits of Having an Email List for Your Etsy Shop
  6. Pros and Cons of Using Flowdesk as an Email Service Provider
  7. Opt-in Strategies for Increasing Subscribers
  8. Types of Emails to Send to Your Subscribers
  9. Resources for Further Learning
  10. Conclusion

Article: How to Use an Email List for Your Etsy Shop


Welcome to my YouTube channel! I'm Andrea, a full-time Etsy seller with eight years of experience. On this channel, I share everything I've learned and continue to learn about selling on Etsy and running a small e-commerce business. In this video, we're going to discuss the importance of email lists for Etsy sellers and how to effectively use them to grow your business.

Importance of Email Lists for Etsy Sellers

You may have heard how important email lists are in the small business world. But why are they specifically crucial for Etsy sellers? Email lists serve as an algorithm-proofing tool for your business. Unlike other platforms like Instagram or Etsy itself, where algorithms and search play a significant role, an email list allows you to have direct access to your audience. Once someone subscribes to your list, you have a direct line of communication with them, regardless of the email service provider you use. Additionally, emails often land in the primary folder of your recipients, making them more likely to be seen alongside larger businesses' emails.

Setting Up an Email List

To set up an email list for your Etsy shop, you need to follow a few steps:

Choosing an Email Service Provider: Start by selecting an email service provider that best suits your needs. Options like Flowdesk, Mailchimp, MailerLite, ActiveCampaign, and ConvertKit are popular choices. We personally use Flowdesk at Saltwater Prep due to its affordability, user-friendly interface, and brand customization options.

Creating an Opt-in: Provide an attractive reason for people to subscribe to your email list by creating an opt-in. Offer something valuable in return, such as a free keychain with any purchase, a gift guide, or iPhone wallpapers. Having multiple opt-ins can help you attract a larger number of subscribers.

Sending Emails: There are two primary ways to send emails. One option is to set up automated funnels triggered by specific actions or events, such as when someone signs up for an opt-in. Another option is to send consistent newsletters to update your subscribers on the latest happenings in your Etsy shop. Experiment with both approaches to see what works best for your business.

Why Email Lists Are Important for Small Businesses in General

While we've primarily discussed the importance of email lists for Etsy sellers, they hold value for small businesses in general. An email list allows you to establish a direct and personalized connection with your audience, leading to increased engagement and sales. By owning your email list, you become less reliant on algorithmic changes on social media platforms and more in control of your marketing strategy.

Benefits of Having an Email List for Your Etsy Shop

Having an email list for your Etsy shop offers several benefits:

  1. Direct Communication: With an email list, you can reach out to your customers directly, sharing updates, promotions, and valuable content.

  2. Increased Sales: Emails have high conversion rates, making them an effective tool for driving sales and generating revenue for your Etsy shop.

  3. Brand Building: Consistently sending branded emails helps establish and strengthen your brand identity, creating a cohesive experience for your customers.

  4. Customer Retention: By nurturing your email subscribers, you can maintain a loyal customer base, encouraging repeat purchases and fostering long-term relationships.

  5. Market Research: Utilize your email list to gather insights through surveys, polls, and feedback requests, helping you make data-driven business decisions.

Pros and Cons of Using Flowdesk as an Email Service Provider

Flowdesk is an email service provider that offers unlimited subscribers at an affordable price, making it an attractive choice for many small businesses, including Etsy sellers. However, like any platform, it has its pros and cons.


  • Affordable and cost-effective, especially for businesses with a growing subscriber base.
  • User-friendly interface and easy email drafting, allowing for on-brand and visually appealing emails.
  • Suitable for basic funnels and sending attractive emails without complexity.


  • Not suitable for complicated funnels or advanced marketing automation.
  • Limited integrations with other tools and platforms.
  • Lacks some advanced features offered by other email service providers.

Opt-in Strategies for Increasing Subscribers

To grow your email list, consider implementing these opt-in strategies:

  1. Offer a compelling incentive, such as a discount, freebie, or exclusive content, to encourage people to subscribe.
  2. Place opt-in forms strategically on your website and Etsy shop, making them highly visible and easily accessible.
  3. Promote your opt-ins through social media, blog posts, YouTube videos, and other marketing channels.
  4. Collaborate with influencers or complementary brands to reach a wider audience and gain more subscribers.
  5. Continuously test and optimize your opt-in forms and incentives to maximize conversions.

Types of Emails to Send to Your Subscribers

When it comes to sending emails to your subscribers, you have two primary options: automated funnels and newsletters. Automated funnels allow you to deliver a series of pre-planned emails based on specific triggers or actions, nurturing your subscribers and guiding them through a customer journey. Newsletters, on the other hand, provide regular updates, promotions, and valuable content to keep your subscribers engaged and informed about your Etsy shop.

Resources for Further Learning

If you're interested in diving deeper into email list marketing, Jenna Kutcher is an excellent resource. She offers courses and resources specifically focused on email marketing strategies and techniques. Additionally, explore Google and Pinterest for inspiration and ideas on growing your email list, creating engaging email content, and optimizing your email marketing strategy.


Setting up and effectively using an email list can significantly benefit your Etsy shop and small business as a whole. By creating a direct line of communication with your audience, you can engage, educate, and convert potential customers into loyal fans. Remember, while email list marketing can be complex, taking the first step and continuously learning and optimizing can lead to long-term success for your Etsy shop.

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