Boost Your Etsy Sales: My Black Friday Strategy for $4k+ Revenue!

Boost Your Etsy Sales: My Black Friday Strategy for $4k+ Revenue!

Table of Contents:

  1. Introduction
  2. Understanding Etsy on Sale
  3. The Limitations of Etsy's Sales Feature
  4. Benefits of Using Etsy on Sale
  5. Setting Up Etsy on Sale 5.1. Creating a Gmail Account 5.2. Connecting Etsy Shop to Etsy on Sale 5.3. Exploring Tools in Etsy on Sale
  6. Using the Sales Event Manager 6.1. Viewing Current and Completed Sales 6.2. Promoting Sales on Social Media
  7. Creating a New Sales Event 7.1. Choosing Listings for the Sale 7.2. Setting Start and End Dates 7.3. Selecting Discount Type 7.4. Setting the Prefix Placement 7.5. Showcasing Regular Prices
  8. Scheduling and Managing Sales 8.1. Confirming the Sale 8.2. Editing and Modifying Sales
  9. Conclusion
  10. Frequently Asked Questions

Article: Boosting Sales on Etsy with Etsy on Sale


Are you an Etsy seller looking to increase your sales and attract more customers? If so, then you're in luck because in this article we will be exploring how you can use the Etsy on Sale feature to promote your shop through sales and coupons. Etsy on Sale allows you to put your entire shop on sale and still offer coupons on top of those discounted prices. Let's delve deeper into understanding how this feature works and how you can benefit from it.

Understanding Etsy on Sale

Etsy on Sale is a free application that connects directly to your Etsy shop. It allows you to create sales events where you can discount your products and offer additional coupons for even greater savings. This feature is particularly useful for holding double-dip sales, where customers can stack discounts on top of each other, resulting in higher customer satisfaction and increased sales for shop owners. By strategically pricing your products and combining sales with coupons, you can optimize your sales, especially during peak shopping seasons like Black Friday.

The Limitations of Etsy's Sales Feature

While Etsy's new sales feature is exciting, it does have its limitations. One major drawback is that it doesn't allow you to put your entire shop on sale and then offer a coupon that can be stacked on top of that pre-existing sale. This limitation can be frustrating for shop owners who understand the importance of holding a double-dip sale to maximize their sales potential. However, this is where Etsy on Sale comes in to fill the gap and provide a solution.

Benefits of Using Etsy on Sale

By using Etsy on Sale, you can put your entire shop on sale while still being able to offer coupons on top of those discounted prices. This application, although not free, is incredibly affordable and well worth the investment. Many sellers have reported significant success using Etsy on Sale, with some even making thousands of dollars during their sales events. The ability to stack discounts and offer irresistible deals to customers is a surefire way to attract more buyers and increase your revenue.

Setting Up Etsy on Sale

Before you can start using Etsy on Sale, you need to create a Gmail account if you don't already have one. This Gmail account will be used to sign up for Etsy on Sale and connect it to your Etsy shop. Once you've created the account, you can proceed to connect your Etsy profile and shop to the Etsy on Sale app. This process is straightforward and ensures a seamless integration between your Etsy shop and the application.

Using the Sales Event Manager

Once you've connected your Etsy shop to Etsy on Sale, you will gain access to the Sales Event Manager. This feature allows you to view all your current and completed sales events. You can also promote your sales on social media platforms like Twitter and Facebook using the built-in sharing options. While these options are available, it is often more effective to use your own marketing photos and tactics to promote your sales.

Creating a New Sales Event

To create a new sales event, click on the "New Sales Event" button in the Sales Event Manager. This is where you can choose which listings to put on sale and set the start and end dates for your event. You can select whether to offer a percentage or amount off for the sale. Additionally, you can choose the placement of the sale prefix in your listing titles to ensure it catches the eye of potential buyers.

Scheduling and Managing Sales

Once you've set up your sales event, you can schedule it and confirm the details. It's essential to check everything before confirming to avoid any errors or mistakes. Once the sale is scheduled, you can manage it from the Sales Event Manager. If you need to make any changes or edits, you can do so by clicking on the event name. However, note that any edits made to listings during the active sale may not be saved, so it's best to make all the necessary changes beforehand.


Using Etsy on Sale can be a game-changer for Etsy sellers looking to boost their sales and revenue. Despite the limitations of Etsy's sales feature, Etsy on Sale provides a solution that allows you to put your entire shop on sale and offer additional coupons. By strategically pricing your products and combining discounts with coupons, you can create enticing offers that attract buyers and drive more sales. Remember to plan your sales events in advance, utilize effective marketing tactics, and monitor your results to optimize your success on Etsy.


  • Etsy on Sale provides a solution for holding double-dip sales on Etsy.
  • You can put your entire shop on sale and offer coupons on top of discounted prices.
  • Using Etsy on Sale can significantly increase sales and revenue.
  • Strategically pricing products and stacking discounts can attract more buyers.
  • Setting up and managing sales events on Etsy on Sale is simple and straightforward.

Frequently Asked Questions:

Q: How much does Etsy on Sale cost? A: Etsy on Sale offers a credit-based pricing system. The initial sign-up includes five free credits, and additional credits can be purchased at a minimal cost. The credit system ensures affordability for sellers while still providing access to the full range of features.

Q: Can I use Etsy on Sale for other sales events besides Black Friday? A: Absolutely! Etsy on Sale is a versatile tool that can be used for any sales event you want to create. Whether it's a holiday sale, a clearance sale, or a flash sale, you can customize the event to suit your needs.

Q: Will using Etsy on Sale affect my search rankings on Etsy? A: Using Etsy on Sale should not have any negative impact on your search rankings. As long as you follow Etsy's guidelines and maintain high-quality listings, there should be no adverse effects on your shop's visibility.

Q: Can I edit my listings during an active sale? A: It is generally advised not to make any edits to your listings during an active sale, as any changes made may not be saved. To avoid any potential issues, it's best to make all necessary edits and additions before scheduling your sale.

Q: How can I promote my sales events beyond Etsy on Sale? A: While Etsy on Sale offers built-in sharing options for Twitter and Facebook, it is recommended to utilize your own marketing tactics to promote your sales events. This can include creating eye-catching graphics, sending out email newsletters, utilizing social media platforms, and engaging with your audience to generate buzz and excitement around your sales event.

Q: Can I offer different discounts for different sections of my shop using Etsy on Sale? A: Yes, you have the flexibility to choose specific sections of your shop or individual listings to include in your sales events. This allows you to target certain products or categories and create customized promotions to maximize their impact.

Q: Is Etsy on Sale available to sellers outside of the United States? A: Yes, Etsy on Sale is accessible to sellers worldwide. While Black Friday may not be as widely recognized in some regions, it can still be a significant opportunity for sellers who target the United States market or ship internationally.

Remember, with Etsy on Sale, you have the power to create tempting sales events that drive more customers to your shop and boost your sales. Take advantage of this feature to maximize your revenue and grow your Etsy business.

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