Overcome the Top 3 Fears of Starting an Etsy Shop

Overcome the Top 3 Fears of Starting an Etsy Shop

Table of Contents

  1. Introduction
  2. Reason 1: Market Saturation
    • Understanding Competition on Etsy
    • Niche Down for Greater Visibility
    • Using Sales Samurai for Product and Keyword Research
  3. Reason 2: Limited Startup Budget
    • Low-Cost Options on Etsy
    • Starting with Digital and Print-on-Demand Products
    • Building a Strong Foundation
  4. Reason 3: Lack of Special Skills
    • Free and Paid Resources for Skill Development
    • Emphasizing Resourcefulness and Determination
    • Exploring the Digital Product Space
  5. Conclusion

Is Starting an Etsy Shop Right for You?

Are you considering starting an Etsy shop but have reservations about whether it's the right move for you? In this article, we will address the top three reasons people hesitate to start an Etsy business and provide insights based on the experience of a six-figure Etsy seller with eight years of experience. By the end, you'll have a clearer understanding of whether starting an Etsy shop aligns with your goals and aspirations.

Reason 1: Market Saturation

One common concern among aspiring Etsy sellers is market saturation. With the rapid growth of the platform, some worry that there are already too many sellers in their niche, making it challenging to compete. However, it's essential to view competition as a sign of demand rather than a hindrance. The presence of many sellers in a particular niche signifies a market with high demand for the products you wish to sell.

To break through the competition, you need to niche down and target a specific audience or style within your broader product category. For example, instead of trying to rank for a generic term like "mug," focus on a more specific and less saturated keyword like "funny mom mug." By finding a sub-niche within your broader category, you increase your chances of being discovered by potential customers.

To validate your product ideas and identify trending items on Etsy, utilize tools like Sales Samurai. This powerful extension provides estimated monthly search volumes, competition levels, and related keyword phrases. By using Sales Samurai's research capabilities, you can discover high-demand keywords with relatively lower competition, setting yourself up for success on Etsy.

Reason 2: Limited Startup Budget

Another frequent concern for potential Etsy sellers is the perceived need for a substantial startup budget. However, starting an Etsy shop doesn't require significant upfront costs. While a 20 cents listing fee accompanies opening your shop, many niches allow you to create and sell products without any additional expenses.

For example, digital products and print-on-demand items have minimal or no upfront costs. Digital products, like downloadable artwork or e-books, provide an opportunity to start with virtually zero expenses. Alternatively, print-on-demand services allow you to create designs and partner with companies that handle production and shipping. With print-on-demand, you only pay when a sale occurs, eliminating the need for inventory or upfront investments.

Even if your desired product involves physical materials and requires a startup budget, it's possible to save up over time. Building a strong foundation for your business should be the initial focus, ensuring long-term success rather than immediate profitability. Consider starting small with what you have and gradually reinvesting profits back into your business to expand and grow.

Reason 3: Lack of Special Skills

Many potential Etsy sellers hesitate because they feel they lack specialized skills. They question their ability to compete with those who possess professional training or expertise in a particular craft. However, in today's digital age, access to free and paid resources has never been easier.

Platforms like YouTube offer a vast repository of tutorials and step-by-step walkthroughs for various crafts and skills. Additionally, websites like Skillshare provide an extensive range of online courses taught by industry professionals. By dedicating time to research and utilizing these resources, you can acquire the necessary knowledge to start your Etsy business.

Moreover, the digital product space offers even more opportunities for aspiring sellers. Websites like Creative Fabrica and Placeit Resources provide the tools and assets needed to create digital designs, including graphics and fonts. By leveraging these platforms, you can start creating and selling digital products through platforms like Canva.

Remember that while specialized skills may not be necessary at the beginning, resourcefulness and determination are critical for success. Don't let a lack of formal training hold you back from pursuing your dreams. Embrace a growth mindset and invest time and effort into honing your craft.


Starting an Etsy shop can be a rewarding venture, but it's important to address any doubts or concerns before taking the leap. By understanding and debunking common reasons for hesitation, you can make an informed decision about whether Etsy is the right platform for your business. Market saturation, limited startup budgets, and perceived lack of special skills are obstacles that can be overcome with the right strategies and mindset. Don't let fear hold you back from exploring the potential of starting an Etsy shop and bringing your unique creations to the online marketplace.


  • Market saturation on Etsy can be viewed as a sign of demand rather than a hindrance.
  • Niche down and target a specific audience or style to increase your visibility and stand out from the competition.
  • Utilize tools like Sales Samurai for product and keyword research to validate ideas and identify trending items on Etsy.
  • Starting an Etsy shop doesn't necessarily require a significant upfront budget, especially with digital or print-on-demand products.
  • Build a strong foundation for your business, gradually reinvesting profits back into the growth of your shop.
  • Lack of specialized skills shouldn't deter you from starting an Etsy business; free and paid resources are readily available for skill development.
  • Embrace a growth mindset and be determined to learn and grow as you navigate the online marketplace.
  • Leverage digital product platforms like Creative Fabrica and Placeit Resources to create and sell digital designs.
  • Don't let fear hold you back; take the leap and explore the potential of starting an Etsy shop.


  1. Are there too many sellers on Etsy?

    • The presence of many sellers indicates the market's demand for products. Niche down and target specific audiences to compete effectively.
  2. Is it possible to start an Etsy shop with a limited budget?

    • Yes, starting an Etsy shop doesn't require significant upfront costs. Consider digital or print-on-demand products with minimal or no expenses.
  3. Do I need specialized skills to start an Etsy shop?

    • Specialized skills are not necessary at the beginning. Utilize free and paid resources to acquire knowledge and improve your craft.
  4. How can I stand out from the competition on Etsy?

    • Niche down and target specific audiences, conduct product and keyword research, and leverage tools like Sales Samurai to optimize your listings for discoverability.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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