10 Tips for Choosing a Good Etsy Shop Name

10 Tips for Choosing a Good Etsy Shop Name

Table of Contents:

  1. Introduction
  2. Brainstorming relatable words
  3. Avoiding hard-to-spell names
  4. Not picking a limiting name
  5. Doing a quick online search
  6. Purchasing the domain name (optional)
  7. Keeping it short and simple
  8. Saying it out loud and getting feedback
  9. Taking time to marinate on the options
  10. Choosing a name you are happy with
  11. Bonus tips: Using online tools for name ideas
  12. The role of shop name in SEO
  13. Conclusion


How to Choose a Good Etsy Shop Name: 10 Tips for Success

Are you ready to open your own Etsy shop but struggling to come up with the perfect name? Don't worry, you're not alone! Choosing a catchy and memorable shop name is essential for your success on Etsy. In this article, we will provide you with 10 helpful tips on how to choose a good Etsy shop name that will attract customers and make your brand stand out. Plus, we'll share some bonus tips and discuss the role of the shop name in SEO. So let's get started!

1. Brainstorming Relatable Words

When it comes to brainstorming a shop name, start by jotting down words that are relatable to your niche. Use your phone or a notepad to list any words that come to mind. You can also research your category and look at your competition for inspiration. Mix and match different words to create unique combinations that reflect your brand and its values.

2. Avoiding Hard-to-Spell Names

Make it easy for customers to remember and find your shop by avoiding hard-to-spell names. Simplicity is key when it comes to spelling, as you want customers to be able to type your shop name correctly when searching for it. Choose a name that is easy to pronounce and won't confuse potential customers.

3. Not Picking a Limiting Name

Avoid picking a name that limits your niche or future expansion plans. While it might be tempting to choose a name that matches your current products or services, think about the long-term goals of your brand. If you plan to expand into different categories in the future, a more generic name would be a better choice.

4. Doing a Quick Online Search

Before finalizing your shop name, do a quick online search to see if there are any similar names already in use. Browse Etsy specifically to see if any of your potential names are already being used by competitors. While it's not a deal-breaker if there are similar names out there, it's good to have an awareness of what's already online.

5. Purchasing the Domain Name (Optional)

Consider purchasing the domain name for your shop if you have a specific name in mind and want to secure it for future expansion. While this step is optional, it can be beneficial if you believe the name will be popular or if you plan to expand into other e-commerce platforms in the future.

6. Keeping it Short and Simple

Keep your shop name between two to four syllables, as shorter names tend to be more memorable and easier to say. While there may be exceptions depending on your brand's identity and uniqueness, it's generally best to avoid lengthy names.

7. Saying It Out Loud and Getting Feedback

Once you have a few potential names, say them out loud to see how they sound. Sometimes certain combinations of words may not flow smoothly when spoken, so it's important to choose a name that rolls off the tongue easily. Additionally, seek feedback from friends and family to gather different perspectives and insights. Their input can help you make a more informed decision.

8. Taking Time to Marinate on the Options

After going through the previous steps, it's important to give yourself time to think and reflect on your potential shop names. As you work on developing your brand and visual identity for your shop, you may realize that a different name aligns better with your overall vision. Don't rush the decision-making process; take the time you need to ensure you choose a name that you are genuinely happy with.

9. Choosing a Name You Are Happy With

Above all else, make sure you choose a shop name that you are proud of and that resonates with you personally. While feedback and online research can be helpful, it's crucial to have a name that you genuinely like and that holds meaning for you. Aim for a name that represents your brand's values and mission.

Bonus Tips: Using Online Tools for Name Ideas

If you're still struggling to come up with ideas for your shop name, there are several online tools that can help you generate combinations and brainstorm new words. Shopify's name generator is a great option to explore related words and create unique combinations. Another useful tool is NameMesh, which generates variations and offers branding ideas like color palettes and font styles.

The Role of Shop Name in SEO

It's important to note that your shop name can play a role in SEO (search engine optimization). Including keywords related to your niche in your shop name can increase the visibility of your shop on search engine results. However, it's not a definitive factor in SEO, as other aspects like product descriptions and tags play a more significant role. Consider the SEO implications but prioritize choosing a name that aligns with your brand and resonates with you.


Choosing a good Etsy shop name is an exciting but challenging task. By brainstorming relatable words, avoiding hard-to-spell names, and considering the long-term potential of your brand, you can come up with a catchy and memorable shop name. Seek feedback, take time to reflect, and ensure that the chosen name aligns with your brand's identity and values. Utilize online tools for name ideas, but remember that your shop name is just one component of SEO. Ultimately, it's the quality of your products and the customer experience that will drive your success on Etsy. Good luck with your Etsy shop journey!

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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