Why Etsy is the Ultimate Online Shopping Destination

Why Etsy is the Ultimate Online Shopping Destination

Table of Contents

  1. Introduction
  2. What is Etsy?
  3. Net Income and Clean Surplus Earnings
  4. Clean Surplus Return on Equity
  5. Retention Rate
  6. Net Income Growth
  7. Revenue Growth
  8. Debt Repayment
  9. Comparison with Average Stock
  10. Performance Analysis
  11. Conclusion


In this article, we will delve into the world of Etsy and explore its potential as an investment. Before diving into the details, let's understand what exactly Etsy is and how it operates. We will then analyze key financial metrics such as net income, clean surplus earnings, and return on equity to evaluate the company's profitability and growth prospects. Additionally, we will assess the retention rate, net income growth, and revenue growth to gain insights into Etsy's performance over the years. Finally, we will compare these metrics with the average stock in the market and examine the stock's past performance to make an informed investment decision. So, let's get started and uncover the investment potential of Etsy.

What is Etsy?

Etsy is an online marketplace that connects buyers and sellers from around the world. It offers a platform for individuals to buy and sell handmade items, vintage goods, craft supplies, and unique goods. Similar to eBay, Etsy generates revenue through a mix of marketplace activities and the services it provides, such as transaction and listing fees, promoted listings, and sales for sellers. With a growing community of 2.7 million sellers and 46.4 million buyers, Etsy has experienced significant growth in recent years. However, to assess its investment potential, we need to dig deeper into its financial performance.

Net Income and Clean Surplus Earnings

To evaluate Etsy's profitability, we need to examine its net income and clean surplus earnings. Net income represents the income generated from the company's business operations, excluding non-recurring items. By stripping away one-time expenses or income, we can compare Etsy's net income with other companies in the market. Currently, Etsy's net income is on the rise, surpassing its previous performance. For 2023, analysts project a net income of $3.40 per share, demonstrating a robust recovery from the challenges faced during the COVID-19 pandemic.

Clean Surplus Return on Equity

One crucial metric to consider when evaluating an investment opportunity is the clean surplus return on equity (ROE). ROE measures how efficiently a company utilizes its retained earnings to generate profits. In Etsy's case, its ROE has consistently remained above 20%, indicating that the company effectively reinvests its earnings to drive growth. This sustained performance is a positive sign for investors, as it demonstrates Etsy's ability to generate earnings and maintain a healthy return on investment.

Retention Rate

Etsy's retention rate plays a vital role in understanding its growth potential. A high retention rate indicates that the company is successfully retaining existing customers and attracting new ones. With extensive advertising efforts and a niche focus on specialty items, Etsy has managed to achieve a retention rate of 100%, reflecting its ability to sustain growth and appeal to a broad customer base.

Net Income Growth

Over the past five years, Etsy has witnessed substantial net income growth, reaching 63%. However, it is important to note that the significant growth was influenced partially by the surge in online sales during the COVID-19 pandemic. Therefore, analyzing the net income growth average may not provide a complete picture of Etsy's long-term performance. Looking ahead, analysts expect a net income growth of 24% for the next year, which is double the average stock. This projection showcases the company's potential to sustain profitability and deliver solid financial performance.

Revenue Growth

Etsy has exhibited impressive revenue growth, with an average growth rate of 30.2% over the years. However, for the year 2023, the projected revenue growth has reduced to 1.1%, raising concerns among investors. This slowdown could potentially impact Etsy's stock performance, as market participants tend to value companies with higher revenue growth. Looking ahead to 2024, analysts anticipate a modest growth rate of 6%, suggesting a gradual recovery in revenue generation. It will be crucial to monitor Etsy's ability to regain momentum and drive higher revenue in the coming years.

Debt Repayment

An essential aspect to consider when evaluating a company's financial health is its ability to repay debt. Etsy's debt repayment metric indicates that it would take approximately 4.2 years to pay off its debt. While this figure falls below Warren Buffett's rule of thumb of five or less years, it is still higher than our preferred threshold of three years or less. With rising interest rates, the company's debt repayment capacity becomes an important factor to watch, as it may impact future financial stability.

Comparison with Average Stock

When comparing Etsy's financial performance with the average stock, it becomes evident that the company outperforms in critical profitability metrics. Etsy showcases a higher clean surplus return on equity (ROE) of 24%, compared to the average stock's 13%. Similarly, its net income also exceeds the average stock, indicating stronger profitability. However, the revenue growth falls slightly below the average, which may pose challenges for the stock's performance.

Performance Analysis

Over the past year, Etsy has exhibited strong performance, with the stock witnessing a gain of over 30%. This outperforms the overall market performance, which recorded a 15% increase during the same period. However, the stock faced a setback due to lower revenue growth projections for 2023, causing concerns among investors. Despite this setback, Etsy has shown resilience and bounced back, indicating the possibility of a positive future performance.


In conclusion, Etsy presents an intriguing investment opportunity in the e-commerce marketplace. The company's focus on unique and specialty items, coupled with a growing community of sellers and buyers, positions it for continued growth. With improving net income, healthy return on equity, and a 100% retention rate, Etsy demonstrates its ability to generate sustainable profits and retain its customer base. However, the recent slowdown in revenue growth and prolonged debt repayment period require vigilant monitoring. Investors should evaluate the stock's performance in conjunction with market trends to make informed investment decisions regarding Etsy's inclusion in their portfolios.


  • Etsy operates as an online marketplace connecting buyers and sellers of handmade items, vintage goods, craft supplies, and unique products.
  • The company's net income and clean surplus earnings are showing a positive trend, indicating a promising recovery from the challenges faced during the COVID-19 pandemic.
  • Etsy maintains a healthy clean surplus return on equity (ROE) above 20%, reflecting its efficient reinvestment of earnings for growth.
  • The company's retention rate of 100% signifies its ability to attract and retain customers in a competitive market.
  • Etsy has achieved substantial net income growth over the past five years, driven by strong online sales during the pandemic.
  • While revenue growth has slowed down recently, Etsy still demonstrates solid profitability compared to the average stock.
  • Etsy's debt repayment period is slightly higher than the preferred threshold, creating a potential area of concern.
  • The stock has performed well in the past year, outperforming the market, but challenges in revenue growth may impact future performance.
  • Investors should closely monitor the company's financial performance, revenue growth, and market trends before making investment decisions regarding Etsy.


Q: How does Etsy generate revenue? A: Etsy generates revenue through a mix of marketplace activities, transaction and listing fees, promoted listings, and sales for sellers.

Q: What is the net income growth projection for Etsy? A: Analysts expect a net income growth of 24% for the next year, which is double the average stock in the market.

Q: Does Etsy pay a dividend to its investors? A: No, Etsy currently does not pay dividends. The company reinvests its earnings back into the business for growth.

Q: How does Etsy's performance compare to the average stock in the market? A: Etsy's profitability metrics, such as clean surplus return on equity (ROE) and net income, exceed the average stock's performance. However, its revenue growth is slightly below the average.

Q: What factors should investors consider when evaluating Etsy as an investment? A: Investors should assess key financial metrics such as net income, clean surplus ROE, retention rate, revenue growth, and debt repayment. Additionally, monitoring market trends and Etsy's ability to sustain growth is crucial for making informed investment decisions.

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