Uncover the Secret to Etsy Success with Free Market Research

Uncover the Secret to Etsy Success with Free Market Research

Table of Contents

  1. Introduction
  2. Tip 1: Using the Search Bar
  3. Tip 2: Sorting Listings by Best Sellers
  4. Tip 3: Shop Analysis
  5. Tip 4: Reading Reviews
  6. Tip 5: Finding New Shops
  7. Conclusion



In this article, we will explore five tips and tricks to find digital products that will actually sell on Etsy. Whether you are an absolute beginner or looking to improve your online business, these strategies can help you succeed. We will dive into market research, using data to assess what sells well on Etsy and what customers are looking for. While Etsy doesn't provide numerical data to the public, we can still utilize their platform to gather valuable insights for creating products that cater to customer demands. So let's get started with these tips and tricks!

Tip 1: Using the Search Bar

The search bar on Etsy can be a powerful tool for market research. By simply typing in a keyword related to your desired product category, Etsy will suggest search terms that customers are looking for. For example, if we search for "resume template," Etsy suggests terms like "resume template word," "resume template Google Docs," and "resume template canva." These suggestions give us an idea of what other customers are interested in, which can help us create products that cater to these specific search terms.

We can use this information to our advantage by creating resume templates that are compatible with different word processing software, such as Microsoft Word, Google Docs, and Canva. By offering templates for multiple platforms, we can cater to a broader audience and potentially outshine our competition.

Tip 2: Sorting Listings by Best Sellers

Another valuable strategy is sorting listings by best sellers. By applying the "best seller" filter, Etsy will display the top-selling products in a specific category. In this section, we can analyze the design, features, and descriptions of these best-selling products to gather inspiration and understand what customers are gravitating towards.

For example, let's say we are browsing resume templates. We come across a best-selling template that offers a two-page version, cover letter inclusion, and easy customization options for Microsoft Word. By studying this listing, we notice that it specifically mentions Microsoft Word in the title and description, indicating that it caters to users of that specific software. However, we also recognize that there is an opportunity to cater to customers who prefer Google Docs or Canva. By creating resume templates compatible with multiple word processing platforms, we can cater to a broader range of customers and offer a competitive advantage.

Tip 3: Shop Analysis

Instead of focusing solely on individual listings, we can take a step back and analyze entire shops to gain valuable insights. Etsy provides a feature that allows us to see what products are being sold in a particular shop. While some shop owners choose to disable this feature, we can still find shops that have enabled it and study their product offerings.

For instance, let's explore a shop that sells resume templates. Upon visiting the shop page, we notice that they not only offer generic resumes but also have templates specifically tailored to different professions, such as teachers, executives, and nurses. This approach allows the shop to cater to specific niche markets within the broader resume template category.

By studying successful shop models like this, we can gain insight into product diversity and identify specific customer demands within a niche. By creating products that cater to these specific demands, we increase our chances of success in the competitive Etsy marketplace.

Tip 4: Reading Reviews

The reviews section on Etsy can provide valuable information about a product's strengths and weaknesses. While negative reviews may seem discouraging, they offer opportunities for improvement and differentiation. By analyzing these reviews, we can identify areas where existing products fall short and develop solutions that address customer concerns.

For example, suppose we come across a resume template that receives complaints about blurry images and formatting issues in word processing software other than Microsoft Word. This feedback indicates a potential area for improvement. By offering templates compatible with multiple word processing software, such as Google Docs and Pages, we can address these customer concerns and provide a more comprehensive solution.

By paying attention to customer feedback, we can enhance our products and differentiate ourselves from the competition, ultimately improving our chances of success on Etsy.

Tip 5: Finding New Shops

While it may seem challenging to enter an already saturated niche, there is still room for success by analyzing new and upcoming shops. New shops that achieve decent sales in competitive niches are doing something differently or exceptionally well. By studying these new shops, we can gather inspiration, assess their product offerings, and gauge the demand for their products.

To find new shops, we can filter search results by shops with a lower number of reviews. By clicking on products from these shops, we can observe their sales, reviews, and customer reactions. This information allows us to understand what attracts customers to these shops and what sets them apart from the competition.

For instance, we may find a new shop that focuses on resume templates. Despite being relatively new, they receive positive reviews and have high sales volumes for specific templates, such as modern and ATS-friendly resumes. By analyzing their products, we might discover unique features or target audiences that contribute to their success in a competitive market.

By leveraging the success and strategies of new shops, we can uncover opportunities for our own shop and create products that resonate with customers.


In conclusion, these five tips and tricks provide valuable insights and strategies for finding digital products that will sell on Etsy. By utilizing market research tools like the search bar, sorting listings by best sellers, analyzing shops, reading reviews, and studying new shops, we can develop a competitive edge and offer products that meet customer demands.

Remember, success on Etsy requires understanding customer preferences, differentiating your products, and continuously improving based on customer feedback. With these tips in mind, you can navigate the Etsy marketplace with confidence and increase your chances of building a thriving online business. Happy selling!

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