Top-selling Etsy bookmarks in January 2022

Top-selling Etsy bookmarks in January 2022

Table of Contents

  1. Introduction
  2. Etsy Traffic and Sales
  3. Top Selling Item: Vintage Library Checkout Bookmarks
  4. Dealing with Negative Reviews
  5. Cross-Listing on Multiple Platforms
  6. Exploring High-Demand Authors and Books
  7. Custom Orders and Unique Products
  8. Future Plans and Goals
  9. Conclusion


In this article, we will delve into the world of selling on Etsy with a particular focus on the month of January. We will explore the traffic and sales generated through the platform, the top-selling item, strategies to deal with negative reviews, the potential of cross-listing on multiple platforms, and the exploration of high-demand authors and books. Additionally, we will discuss the significance of custom orders and unique products, as well as future plans and goals. By the end of this article, you will have gained valuable insights into the journey of an Etsy seller and be inspired to embark on your own entrepreneurial endeavors.

Etsy Traffic and Sales

One of the key aspects of running a successful Etsy store is understanding the traffic and sales generated through the platform. In the month of January, our store received a total of 1,033 visits. It is important to note that 87% of these visits were driven by Etsy itself, making the fees charged by the platform worthwhile. Additionally, 13% of the visits were generated through social media and other direct traffic sources.

Top Selling Item: Vintage Library Checkout Bookmarks

One of the most popular items in our store is the Vintage Library Checkout Bookmarks. These unique bookmarks have garnered significant attention, with over 879 views in just one month. The demand for these bookmarks shows no signs of slowing down, with at least 10 to 20 notifications of people liking the store or specific listings received daily. However, it is worth mentioning that there have been a few negative reviews from customers who misunderstood that the product was a single bookmark rather than a set. While frustrating, we have addressed these issues in our listings and responded to the feedback, offering apologies and explaining that we would have happily resolved the problem had they reached out to us directly. Despite these few negative reviews, the overall feedback on our store remains positive.

Dealing with Negative Reviews

As an Etsy seller, it is essential to navigate the occasional negative review in a professional and empathetic manner. While negative reviews can be disheartening, it is important to remember that they are a part of the business. In such instances, we respond to the feedback, acknowledging the issue raised by the customer and apologizing for their experience. We also make it clear that we are open to resolving any problems and highlight that direct communication would have facilitated a positive resolution. By addressing negative reviews and demonstrating our commitment to customer satisfaction, we can minimize the impact they have on our overall reputation.

Cross-Listing on Multiple Platforms

To expand our reach and potentially increase sales, we have started cross-listing some of our products on multiple platforms. This strategy involves listing products on platforms such as eBay and Mercari, in addition to Etsy. By leveraging the unique advantages each platform offers, we aim to maximize exposure and cater to a broader customer base. Preliminary results show promise, with increased views and orders on the cross-listed items. However, it is important to carefully consider the nature of the products and the target audience when implementing cross-listing strategies.

Exploring High-Demand Authors and Books

Based on the success of our Vintage Library Checkout Bookmarks, we have decided to explore high-demand authors and books. By offering bookmarks featuring well-known authors and popular books, we aim to tap into a niche market and attract customers with specific literary interests. This strategy involves pricing these bookmarks slightly higher than other vintage bookmarks, allowing us to capitalize on the demand for these unique items. Initial results indicate that these high-demand bookmarks have received considerable views, indicating potential interest from buyers.

Custom Orders and Unique Products

Personalization and customization are highly valued by customers, and as an Etsy seller, it is important to cater to these preferences. We have received custom order requests from customers looking for bookmarks that are not laminated. Responding to this demand, we offered these custom bookmarks and successfully sold them for a premium price. This experience has highlighted the importance of being adaptable and responsive to customer needs, as it can open up new avenues for sales and customer satisfaction.

Future Plans and Goals

Looking ahead, we have several plans and goals for our Etsy store. Firstly, we intend to continue crafting unique and visually appealing products to maintain customer interest. We also plan to further optimize our social media presence by actively promoting our listings on platforms such as Instagram and Facebook. Additionally, we aim to expand our product range by sourcing inexpensive vintage items, allowing us to diversify our offerings and capitalize on different market segments. Finally, we aspire to increase our monthly revenue and achieve our goal of making a substantial income from our Etsy store.


Selling on Etsy offers a wealth of opportunities for creative entrepreneurs. By understanding the traffic and sales dynamics of the platform, identifying top-selling items, effectively managing negative reviews, exploring cross-listing strategies, and offering custom products, sellers can maximize their chances of success. With careful planning, attention to customer preferences, and a commitment to continuous improvement, an Etsy store can bring fulfillment, creative expression, and financial rewards. So, take the plunge, join the community of Etsy sellers, and embark on an exciting entrepreneurial journey today.


  • Etsy drove 87% of the visits to our store in January, showcasing the platform's potential for significant traffic generation.
  • Vintage Library Checkout Bookmarks emerged as the top-selling item, with over 879 views and consistent daily interest.
  • Dealing with negative reviews requires professional and empathetic handling to maintain a positive reputation.
  • Cross-listing on multiple platforms like eBay and Mercari can expand the reach and diversify the customer base.
  • Offering bookmarks featuring high-demand authors and books appeals to niche markets and increases the likelihood of sales.
  • Custom orders provide an opportunity to cater to specific customer preferences and offer unique products at premium prices.
  • Future plans involve further optimizing social media presence, expanding the product range, and increasing revenue goals.
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