Squarespace vs Etsy: Choosing the Perfect Platform for Your Business

Squarespace vs Etsy: Choosing the Perfect Platform for Your Business

Table of Contents:

  1. Introduction
  2. Overview of Etsy
  3. Overview of Squarespace
  4. Pros and Cons of Etsy 4.1 Pros 4.2 Cons
  5. Pros and Cons of Squarespace 5.1 Pros 5.2 Cons
  6. Features of Etsy 6.1 Marketplace Platform 6.2 Handmade and Vintage Products 6.3 Dropshipping
  7. Features of Squarespace 7.1 Website Builder 7.2 E-commerce Store Creation 7.3 Customization Options
  8. Pricing Comparison 8.1 Etsy Pricing 8.2 Squarespace Pricing
  9. SEO Comparison 9.1 Built-in SEO of Squarespace 9.2 SEO on Etsy
  10. Product Quality and Variety
  11. Audience Engagement and Marketing
  12. Which platform should you choose?
  13. Conclusion

Etsy vs Squarespace: Which Platform is Better for Your Business in 2021?

In today's competitive e-commerce landscape, choosing the right platform for your online business is crucial. Two popular options that often come up in this discussion are Etsy and Squarespace. Both have their own strengths and weaknesses, so it's important to carefully consider which platform suits your specific needs. In this article, we will compare Etsy and Squarespace in terms of features, pricing, SEO capabilities, product quality, audience engagement, and more. By the end, you'll have a clearer understanding of which platform is better suited for your business in 2021.

1. Introduction

Starting an online business has never been easier, thanks to the rise of e-commerce platforms such as Etsy and Squarespace. Whether you're selling handmade crafts, vintage items, or other unique products, these platforms offer a convenient way to showcase and sell your products to a global audience. In this article, we will delve into the features, pros and cons, pricing, SEO capabilities, and other factors to help you make an informed decision about which platform to choose for your business.

2. Overview of Etsy

Etsy is a well-established marketplace that focuses on handmade products, vintage items, and craft supplies. It provides a platform for independent sellers to create their own online stores and reach a vast audience of buyers. With millions of active users, Etsy offers great visibility for sellers, making it an attractive option for those looking to start their e-commerce journey. However, it's important to weigh the pros and cons before jumping in.

3. Overview of Squarespace

Squarespace, on the other hand, is not a marketplace like Etsy. Instead, it is a website builder that allows users to create their own professional e-commerce stores. With Squarespace, you have complete control over the design and layout of your online store. While it may not have the built-in audience of Etsy, Squarespace offers a range of features that can help you build a visually appealing and user-friendly online store.

4. Pros and Cons of Etsy

4.1 Pros

Etsy has several advantages that make it appealing for sellers. Firstly, it provides access to a large and engaged audience. With millions of users actively searching for unique and handmade products, being part of the Etsy marketplace increases your chances of making sales. Secondly, Etsy is beginner-friendly, making it easy for new sellers to set up their stores and start selling. Additionally, Etsy handles many aspects of the selling process, such as payment processing and customer support, which can save time and effort.

4.2 Cons

However, there are also drawbacks to consider. One major con is the fees associated with selling on Etsy. Sellers are charged a listing fee, transaction fee, advertisement fee, and more, which can eat into profit margins. Another potential downside is the limited customization options available on Etsy. While you can personalize your store to some extent, you are still operating within the framework of the Etsy marketplace, which means you have less control over branding and design.

5. Pros and Cons of Squarespace

5.1 Pros

Squarespace offers its own set of advantages for e-commerce businesses. One of the key benefits is the freedom to customize your online store according to your brand's unique aesthetics. With a wide range of templates and design options, you can create a visually stunning online store that reflects your brand identity. Another advantage is the absence of transaction fees on Squarespace. Once you've chosen a plan and paid for it, you won't be subject to additional transaction fees, allowing you to keep more of your profits.

5.2 Cons

However, Squarespace does have some limitations. Firstly, since it is not a marketplace like Etsy, you'll have to rely on your own marketing efforts to drive traffic to your store. This can be challenging, especially for new businesses without an established customer base. Additionally, the pricing of Squarespace plans may be a deterrent for some sellers, especially for those on a tight budget. It's important to carefully consider these factors before committing to Squarespace.

6. Features of Etsy

6.1 Marketplace Platform

Etsy serves as a platform where sellers can create their own online stores within the larger marketplace. This provides exposure to a vast audience of buyers, increasing the chances of making sales. Being part of a marketplace also means that buyers can easily discover your store when searching for specific products.

6.2 Handmade and Vintage Products

One of Etsy's main strengths is its focus on handmade products and vintage items. If you specialize in creating unique, one-of-a-kind items, Etsy offers a dedicated customer base that appreciates these products.

6.3 Dropshipping

Etsy also allows for dropshipping, which means you can partner with suppliers to fulfill orders directly to customers. This can be a convenient option for sellers who don't want to hold inventory or handle order fulfillment themselves.

7. Features of Squarespace

7.1 Website Builder

Squarespace is primarily a website builder that offers a range of tools and templates to create visually stunning websites and online stores. It provides a user-friendly interface that allows you to customize your website without the need for coding or design expertise.

7.2 E-commerce Store Creation

With Squarespace, you have the ability to create a complete e-commerce store from scratch. You can easily add products, set up payment gateways, and manage inventory. Squarespace also provides features like abandoned cart recovery, gift cards, and customer account options.

7.3 Customization Options

Squarespace offers a wide range of customizable templates, allowing you to design an online store that aligns with your brand's identity. You can choose from various layout options, color schemes, and typography to create a visually appealing and unique store.

8. Pricing Comparison

8.1 Etsy Pricing

Creating a store on Etsy is free, but there are various fees associated with selling on the platform. These include listing fees, transaction fees, and optional advertising fees. It's important to consider these costs when calculating your profit margins.

8.2 Squarespace Pricing

Squarespace offers different pricing plans, starting from $12 per month for a personal plan to $40 per month for an advanced commerce plan. Each plan has its own set of features and limitations, so it's important to choose one that aligns with your business needs and budget.

9. SEO Comparison

9.1 Built-in SEO of Squarespace

One advantage of Squarespace is its built-in SEO capabilities. Squarespace websites are designed with SEO best practices in mind, making it easier for your store to rank higher in search engine results. Squarespace also provides tools to optimize page titles, meta descriptions, and URLs.

9.2 SEO on Etsy

On Etsy, SEO is primarily focused on product listings. Optimizing product titles, tags, and descriptions is essential to improve visibility within the Etsy marketplace. However, Etsy does not offer the same level of SEO control and customization as Squarespace.

10. Product Quality and Variety

When it comes to product quality, Squarespace generally has an advantage. Due to its focus on established businesses and independent sellers, the quality of products on Squarespace is often higher compared to those on Etsy. However, Etsy offers a wide variety of products across different categories, providing more options for buyers.

11. Audience Engagement and Marketing

Etsy has a built-in audience that actively searches for unique and handmade products. This means there is a higher likelihood of attracting buyers to your store. However, Squarespace requires you to build your own audience through marketing efforts, which can be challenging for new businesses without an existing customer base.

12. Which platform should you choose?

Choosing between Etsy and Squarespace depends on your specific business needs and goals. If you're looking for a ready-made marketplace with an engaged audience, Etsy may be the better option. On the other hand, if you prioritize customization, branding control, and a visually appealing store, Squarespace is worth considering.

13. Conclusion

In conclusion, both Etsy and Squarespace offer unique features and benefits for e-commerce businesses. Consider factors such as your target audience, product type, budget, customization needs, and marketing capabilities when making your decision. Ultimately, the platform that aligns best with your business goals and objectives will be the one that leads to success in the competitive world of e-commerce.


  • Etsy is a marketplace focused on handmade and vintage products, while Squarespace is a website builder that allows for the creation of professional e-commerce stores.
  • Etsy provides access to a large and engaged audience, while Squarespace offers more customization options and control over branding.
  • Etsy has fees associated with selling, while Squarespace requires a monthly plan but does not charge additional transaction fees.
  • Squarespace has built-in SEO capabilities, while Etsy's SEO is primarily focused on product listings.
  • Squarespace generally offers higher product quality, while Etsy provides a wider variety of products.
  • Etsy has a built-in audience, while Squarespace requires you to build your own audience through marketing efforts.


Q: Can I use both Etsy and Squarespace for my business? A: Yes, it is possible to use both platforms. Some sellers choose to have their main store on Squarespace and also sell on Etsy to reach a wider audience.

Q: Which platform is more beginner-friendly? A: Etsy is generally considered more beginner-friendly due to its user-friendly interface and built-in audience. Squarespace requires more technical knowledge but offers more customization options.

Q: Can I do dropshipping on both platforms? A: Yes, both Etsy and Squarespace allow for dropshipping. However, it's important to carefully research and choose reliable suppliers to ensure a smooth fulfillment process.

Q: Do I have to pay fees on Etsy even if my products don't sell? A: Yes, there are listing fees on Etsy regardless of whether your products sell or not. It's important to factor these fees into your pricing and profit calculations.

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