Maximize Your Profits on Etsy: Understanding Fees and Pricing

Maximize Your Profits on Etsy: Understanding Fees and Pricing

Table of Contents:

  1. Introduction
  2. Calculating the Etsy Selling Price 2.1. Spreadsheet Automation 2.2. Entering Selling Price and Cost 2.3. Calculating Etsy Fees 2.3.1. Listing Fee 2.3.2. Transaction Fee 2.3.3. Payment Processing Fee 2.4. Impact of Changing Selling Price 2.5. Impact of Changing Costs
  3. Example with a Customized Mug 3.1. Cost of Production and Shipping 3.2. State Tax on Selling Price 3.3. Etsy Fees Calculation
  4. Automating the Calculation Process 4.1. Updating Selling Price and Shipping 4.2. Formula-Based Cost Calculation
  5. Using Goal Seek Function for Pricing 5.1. Setting Target Profit 5.2. Setting Target Profit Margin 5.3. Determining Break-Even Price
  6. Formatting and Additional Features 6.1. Conditional Formatting 6.2. Considerations for Free Delivery and Other Fees
  7. Conclusion

Calculating Etsy Selling Price: A Step-By-Step Guide


Calculating the appropriate selling price for your products on Etsy can be a complex task, considering the various fees and costs involved. However, with the use of a spreadsheet and some automation, this process can be simplified. In this article, we will guide you through the steps to calculate the Etsy selling price using a spreadsheet, taking into account factors such as production cost, shipping cost, state tax, and Etsy fees. We will also explore how to automate the calculation process and use the goal seek function to determine the optimal pricing strategy.

Calculating the Etsy Selling Price

2.1. Spreadsheet Automation

To streamline the process of calculating the Etsy selling price, we will utilize a spreadsheet that automates the calculations. This means that all you need to do is enter your selling price and the cost of manufacturing your product, and the spreadsheet will take care of the rest, considering Etsy fees and providing you with your profit and profit margin percentage.

2.2. Entering Selling Price and Cost

The first step in the calculation process is to enter your selling price and the cost of manufacturing your product. Let's take the example of selling a customized mug. Suppose it costs you $10 to produce the mug and an additional $5 to ship it to the customer.

2.3. Calculating Etsy Fees

Etsy imposes various fees on sellers, including a listing fee, transaction fee, and payment processing fee. Let's break down each of these fees and understand how they affect your overall profit.

2.3.1. Listing Fee

Upon listing your product on Etsy, a listing fee of 20 cents is charged. This fee covers the cost of displaying your product on the platform.

2.3.2. Transaction Fee

Etsy also charges a transaction fee, which is 5% of your selling price plus any shipping charges you impose on the customer. This fee is designed to cover the cost of facilitating the transaction.

2.3.3. Payment Processing Fee

If you opt for Etsy payments, an additional payment processing fee is imposed. This fee varies depending on your location. For example, in the US, the payment processing fee is 3% of the total sales price plus a flat fee of 25 cents per order.

2.4. Impact of Changing Selling Price

One of the advantages of using the automated spreadsheet is the ability to experiment with different selling prices. By changing the selling price, you can assess its impact on your overall profit. This flexibility allows you to determine the optimal selling point that maximizes your profit margin.

2.5. Impact of Changing Costs

In addition to changing the selling price, you can also modify the production and shipping costs to observe their impact on your profit. This feature enables you to analyze different cost scenarios and make informed decisions based on their outcomes.

Example with a Customized Mug

Now, let's delve into a specific example to grasp the entire calculation process. In this scenario, we are selling customized mugs with a production cost of $10 and a shipping cost of $5. Additionally, let's assume that the state tax on the selling price is 9%.

First, we calculate the state tax, which in this case amounts to 9% of the selling price. For instance, if we set the selling price at $20, the tax would be $1.8.

Next, we consider the Etsy fees. Starting with the listing fee of 20 cents, we then calculate the transaction fee, which is 5% of the total selling price. Additionally, the payment processing fee is calculated as 3% of the total selling plus shipping price, plus 25 cents.

Automating the Calculation Process

To enable easy calculation for future products, you can create an automated template by utilizing formulas in the spreadsheet. By linking the relevant cells to formulas, the costs and fees will be calculated automatically whenever you update the selling price or costs. This eliminates the need for manual calculations and ensures accuracy and efficiency.

Using Goal Seek Function for Pricing

To assist in determining the optimal selling price, the goal seek function in Excel can be utilized. This function allows you to set a target profit or profit margin and automatically calculates the corresponding selling price. By specifying a desired profit or profit percentage, the function determines the price that would yield the desired outcome.

Formatting and Additional Features

To enhance the visual presentation and ease of interpretation, you can employ formatting techniques in the spreadsheet, such as highlighting cells with colors. For example, you can set conditional formatting to display cells in red when the profit is negative, and to display cells in green when the profit is above a certain threshold.

Considerations for Free Delivery and Other Fees

The calculation process described in this article primarily covers the core costs and fees involved in determining the selling price on Etsy. However, it is important to consider other factors that may impact pricing, such as offering free delivery, additional Etsy fees (e.g., ads, subscription), and country-specific value-added taxes (VAT). These factors can be incorporated into the spreadsheet and integrated into the calculation process.


Calculating the Etsy selling price requires careful consideration of various factors such as production cost, shipping cost, taxes, and Etsy fees. By utilizing an automated spreadsheet, you can simplify and streamline this process while also allowing for flexibility in experimenting with different price points. By understanding the calculations and using tools like the goal seek function, you can optimize your pricing strategy to maximize profitability on Etsy.


  • Automating the calculation process for Etsy selling prices using a spreadsheet
  • Understanding Etsy fees and their impact on overall profit
  • Experimenting with different selling prices and costs to determine optimal pricing
  • Utilizing the goal seek function to set target profit or profit margin
  • Formatting techniques and additional features for enhanced visualization and ease of interpretation
  • Considering factors like free delivery, additional fees, and value-added taxes in the calculations
  • Simplifying and streamlining the pricing process for maximum profitability on Etsy


Q: Can I use the same spreadsheet for different products? A: Yes, the automated spreadsheet can be used for any product by updating the selling price and cost values accordingly.

Q: What if my Etsy shop offers free delivery? A: You can incorporate the additional costs associated with free delivery into the spreadsheet to accurately calculate the overall profit.

Q: Does the spreadsheet consider other Etsy fees like ads or subscription? A: While the core Etsy fees are included in the calculations, you can add any additional fees specific to your shop in the spreadsheet to get a comprehensive view of costs and profit.

Q: Are there any country-specific considerations, such as VAT? A: Yes, if your country imposes value-added taxes, you can incorporate them into the calculations by adjusting the tax percentage accordingly.

Are you spending too much time looking for products?
App rating
Trending Product
Trusted Customers

Etsyshop has the world's largest selection of ETSY store to choose from, and each product has a large number of ETSY products, so you can choose ETSY store & product for your Ecommerce and dropshipping business without any hassle.

Browse More Content