Increase Sales with the Perfect Etsy Thumbnail Size

Increase Sales with the Perfect Etsy Thumbnail Size

Table of Contents

  1. Introduction
  2. Understanding Etsy Thumbnails 2.1 What is an Etsy thumbnail? 2.2 The importance of a perfect Etsy listing photo
  3. Sizing Etsy Thumbnails with Inkscape 3.1 Setting up Inkscape 3.2 Recommended size and resolution by Etsy 3.3 Creating a background 3.4 Adding a rectangle for the main image 3.5 Inserting your logo 3.6 Adding text and exporting the thumbnail
  4. Using Other Graphic Design Programs 4.1 Alternatives to Inkscape 4.2 Saving and using templates
  5. Conclusion

How to Size Etsy Thumbnails for Perfect Listing Photos

Etsy is a popular marketplace for selling handmade items, digital downloads, and unique products. When it comes to standing out among the competition, having high-quality and eye-catching listing photos is crucial. One important aspect of creating a compelling listing photo is to size the thumbnail correctly. In this article, we will discuss how to size Etsy thumbnails using Inkscape, a free graphic design program, as well as explore alternative options. Whether you are a beginner or an experienced seller, these tips will help you create perfect Etsy listing photos that attract potential buyers.

Understanding Etsy Thumbnails

What is an Etsy thumbnail?

An Etsy thumbnail refers to the small image that represents your product listing in search results and category pages. It is the first visual impression that potential buyers have of your product, so it needs to be enticing and captivating. Etsy recommends a size of 2000 pixels for the shortest side of the image and a resolution of 72 PPI (pixels per inch). However, simply resizing your image to these specifications may not be enough to create a visually appealing thumbnail.

The importance of a perfect Etsy listing photo

A perfect Etsy listing photo can significantly impact your shop's visibility and sales. It is essential to invest time and effort into creating high-quality images that accurately represent your products. Here are some reasons why a perfect Etsy listing photo is crucial:

  1. Catching the buyer's attention: With numerous products competing for attention, a captivating thumbnail can make your product stand out and attract potential buyers.
  2. Conveying professionalism: High-quality images demonstrate that you take your business seriously and care about how your products are presented.
  3. Building trust: A well-crafted listing photo gives buyers confidence in the product's quality and authenticity.
  4. Increasing click-through rates: If your thumbnail is visually appealing and intriguing, it is more likely to be clicked on, leading to increased traffic to your listing.
  5. Improving conversion rates: A thumbnail that accurately represents your product and showcases its best features can entice buyers to make a purchase.

Sizing Etsy Thumbnails with Inkscape

Inkscape is a popular open-source graphic design program that can be used to create and edit vector images. It offers a variety of tools and features that make it suitable for designing Etsy thumbnails. Here is a step-by-step guide to sizing Etsy thumbnails using Inkscape:

Setting up Inkscape

Before you start designing your Etsy thumbnail, you need to set up Inkscape with the appropriate settings. Here's how:

  1. Open Inkscape and press "Control + Shift + D" to open the document properties.
  2. Set the measurement units to inches or any other unit you prefer. Make sure you have the pixel conversion figured out.
  3. Set the width to 30 inches and height to 24 inches. This size maintains a 5:4 ratio, which is widely accepted for computer screens.
  4. Save these settings and proceed to the thumbnail design process.

Recommended size and resolution by Etsy

According to Etsy's guidelines, the recommended size for an Etsy thumbnail is 2000 pixels for the shortest side of the image. The resolution should be set to 72 PPI (pixels per inch). It is crucial to adhere to these specifications to ensure your thumbnail looks sharp and professional.

Creating a background

To start designing your Etsy thumbnail, the first step is to create a background that complements your product. Here's how:

  1. Find a suitable background from design bundles or other resources.
  2. Drag the background image into Inkscape and position it accordingly.
  3. Adjust the width and height to match your document's dimensions (30 inches by 24 inches).
  4. Use the alignment tool to center the background image on the page.

Adding a rectangle for the main image

The main image is the focal point of your Etsy thumbnail. To create a visually appealing main image, follow these steps:

  1. Draw a rectangle using the rectangle tool in Inkscape.
  2. Set the color of the rectangle (preferably non-white) to create contrast with the background.
  3. Adjust the width to 30 inches and the height to approximately 3.5 inches.
  4. Center the rectangle at the bottom of the thumbnail to leave space for other elements.

Inserting your logo

Adding your logo to the Etsy thumbnail helps establish brand recognition and professionalism. Follow these steps to insert your logo:

  1. Import your logo into Inkscape.
  2. Position the logo at the bottom corner of the thumbnail.
  3. Use the alignment tool to ensure the logo is aligned with the bottom of the thumbnail.

Adding text and exporting the thumbnail

Including relevant text in your Etsy thumbnail can provide additional information about your product or highlight its unique features. Here's how to add text and export the thumbnail:

  1. Open the text panel in Inkscape.
  2. Type in the desired text, such as product name, category, or pricing details.
  3. Adjust the text's size and position to achieve a visually pleasing layout.
  4. Set the text color to white or a contrasting color that stands out.
  5. Export the thumbnail as a PNG file since Inkscape does not support JPEG format.
  6. Use the export settings to ensure the correct DPI (72) and maintain the desired dimensions (30 inches by 24 inches).
  7. Save the file with an appropriate name.

Using Other Graphic Design Programs

While Inkscape is a great tool for Etsy thumbnail design, there are alternative graphic design programs you can use. Here are some popular options:

Alternatives to Inkscape

  1. GIMP: Similar to Inkscape, GIMP is a free, open-source graphic design program that offers extensive features and tools for creating and editing images.
  2. Canva: Canva is a user-friendly graphic design platform suitable for beginners. It provides ready-to-use templates and an intuitive drag-and-drop interface.
  3. Photoshop: Adobe Photoshop is a professional-grade graphic design software widely used by designers. It offers advanced editing capabilities and extensive customization options.
  4. Photopea: Photopea is an online image editor that closely resembles Adobe Photoshop. It provides a familiar interface and extensive editing features.

Saving and using templates

To streamline your Etsy thumbnail creation process, you can save your designs as templates. This allows you to reuse layouts, fonts, and branding elements for future listing photos. Whether you save the template as an SVG or PNG file, make sure it is easily accessible and editable.


Sizing Etsy thumbnails correctly is essential for creating captivating listing photos that attract potential buyers. Whether you choose to use Inkscape or other graphic design programs, following the recommended guidelines will help you create visually appealing thumbnails. By investing time and effort into your Etsy listing photos, you can enhance your shop's visibility, build trust with buyers, and increase your chances of making sales. Experiment with different designs, test the effectiveness of your thumbnails, and continuously improve to stay ahead in the competitive Etsy marketplace.

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