Hot Etsy Holiday Trends and Products for 2022

Hot Etsy Holiday Trends and Products for 2022

Table of Contents

  1. Introduction
  2. Trend Analysis and Preparation
    • Early Trend Analysis
    • Personalized Gifts
    • Purple Christmas
    • Retro-themed Products
    • Greenery and Botanical Theme
  3. Additional Trend Research
  4. Social Media Marketing for the Holiday Season
  5. Conclusion



August may seem early to start planning for the holiday season, but successful sellers on Etsy know that preparation is key. In this article, we will explore the emerging trends and themes that are already making waves in the marketplace. By staying ahead of your competitors and incorporating these trends into your products, you can make 2022 your best holiday season ever on Etsy.

Trend Analysis and Preparation

Now is the time to start analyzing the trends that are starting to emerge. While major retailers have yet to unveil their holiday lines, there are a few early trends that you can take advantage of. Let's dive into these trends and see how you can incorporate them into your own products.

Early Trend Analysis

One trend that is gaining traction is the term "Crustaceancore." This term is capturing the attention of buyers, and many Etsy sellers are already seeing increased sales by using this theme. Even if you don't make crustacean-themed items, there is a spike in ocean and nautical-themed products, and using related keywords can help you attract more traffic to your shop.

Personalized Gifts

The holiday season is the perfect time for personalized gifts. Etsy sees a significant increase in searches for "personalized gifts" in November, especially in the jewelry, home decor, and accessory niches. Start thinking about how you can add a personal touch to your items and make them more giftable for holiday shoppers.

Purple Christmas

In the interior design industry, forecasters are predicting a very purple Christmas. Major retailers are already manufacturing trees, ornaments, and decor in light and vibrant shades of periwinkle and lavender. Even lavender-infused foods and scented products are trending. Consider incorporating this color and its associated representations into your holiday products.

Retro-themed Products

Nostalgia for the 80s and 90s is making a comeback, and this trend is influencing holiday decor and gifts. Themes like Vaporwave, neon, and mirrored decor are anticipated to be popular this season. Think back to the days of skating rinks and quarter arcades for inspiration when planning your retro-themed products.

Greenery and Botanical Theme

The greenery and botanical theme has been trending for some time now. Succulents, ferns, and eucalyptus are common themes in various industries. In 2022, this theme is expected to extend to Christmas as well. Consider incorporating moss, ferns, palm leaves, ivy vines, or deep emerald jewel tones into your products.

Additional Trend Research

If the trends mentioned above don't seem relevant to your specific industry, there is another way to conduct trend research. Use's "Monthly Trends" feature to explore the trends within your specific category. Sort by October, November, and December of the previous year to identify trends that may make a comeback in 2022. Pay attention to the trend graphs to determine the growth and popularity of each trend.

Social Media Marketing for the Holiday Season

As the holiday shopping rush approaches, it's essential to optimize your social media marketing efforts. To help you prepare, a free 30-Day Instagram Challenge Kit has been created. This kit includes a guided content calendar, marketing ideas for posts, stories, and Reels, as well as a post planner to keep you organized throughout the challenge.


Success on Etsy requires staying updated with market trends and being the first to embrace emerging themes and product ideas. By analyzing trends early and incorporating them into your products, you can gain a competitive edge and maximize your sales during the holiday season. With the help of and other valuable resources, your path to Etsy success is within reach. Start planning now and prepare to ride the wave of holiday trends as you make 2022 your most profitable year yet.

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