From Zero to Six Figures: My Etsy Journey to Financial Independence

From Zero to Six Figures: My Etsy Journey to Financial Independence

Table of Contents

  1. Introduction
  2. Background: From Academic Advising to Selling Planners on Etsy
  3. Discovering the Course
  4. Starting Out as a Hobby
  5. Transitioning to Full-Time
  6. Driving Traffic to the Etsy Shop
  7. Boosting Sales and Becoming Self-Employed
  8. Debunking Get Rich Quick Myths
  9. The Journey Towards Passive Income
  10. Introducing the Current Etsy Shop: Loving Mondays
  11. Expanding Business with A Planner to Remember
  12. The Importance of Selling Both Printable and Digital Planners
  13. The Power of Personalization and Unique Planning Designs
  14. Exploring the Passive Income Planner Girl Course
  15. The Journey Towards Creating a Unique Planner: Capturing Your Vision
  16. Tapping into Your Zone of Genius
  17. Creating Your Zone of Genius Planner: Nuts and Bolts
    • Choosing Fonts, Clip Art, Patterns, and Textures
    • Setting Up Apple Keynote or Affinity Publisher
    • Designing Covers, Tabs, and Divider Pages
    • Working with Lines, Tables, and Color Schemes
    • Placing Text, URLs, and Hyperlinks
    • Exporting and Next Steps
  18. Using the Digital Planner Template Kit for Efficiency
  19. Conclusion


Welcome to this article where I will share my journey of starting a successful business selling planners on Etsy. From transitioning from academic advising to becoming self-employed, I will provide insights, tips, and strategies on how you can also embark on this path of entrepreneurship. Learn how I turned my hobby into a thriving business, debunking the myths of get-rich-quick schemes, and exploring the possibilities of achieving passive income. Discover the power of personalization, the importance of selling both printable and digital planners, and delve into the details of the comprehensive course, "Passive Income Planner Girl," which played a significant role in my success. So grab a warm drink, sit back, and join me as we dive into the world of selling planners on Etsy.

Background: From Academic Advising to Selling Planners on Etsy

Before we delve into the exciting journey of selling planners on Etsy, let me provide you with some background information. For over 30 years, I worked in higher education, initially as a hall director and then as an academic advisor at a small liberal arts college in Madison, Wisconsin. However, in 2017, I stumbled upon a course that sparked my interest and set me on a path towards a new and fulfilling career.

Discovering the Course

In 2017, I came across a course that would prove to be a turning point in my life. This course, which I will discuss in more detail later, introduced me to the world of selling planners on Etsy. Intrigued by the possibilities it offered, I decided to give it a try, setting up my own shop and creating my first set of planners. However, it wasn't until the fall of 2018 that I truly dedicated myself to this venture, as I was working full-time and balancing the demands of my career.

Starting Out as a Hobby

Initially, selling planners on Etsy was just a hobby for me. I wanted to explore the possibilities of starting something on the side while still working full-time. As those who have experienced the energy and commitment required for a full-time job can attest, finding the time and motivation for a side project can be a challenge. Nevertheless, I persevered, utilizing the evenings and weekends to lay the foundation for what would become a successful business.

Transitioning to Full-Time

As time went on, and my passion for selling planners grew, I made the decision to take it more seriously. In the fall of 2018, I shifted my focus towards driving traffic to my Etsy shop and ramping up my efforts to make it a profitable venture. It was during this phase that I began to see positive results and experienced the joy of earning an income from something I loved doing.

Driving Traffic to the Etsy Shop

Building a successful Etsy shop involves more than just listing products. It requires strategies to attract potential customers and drive traffic to your store. Through trial and error, I discovered various techniques to increase visibility, such as optimizing product descriptions, utilizing keywords effectively, and incorporating eye-catching visuals. These efforts, combined with consistent marketing efforts, allowed me to expand my reach and attract buyers.

Boosting Sales and Becoming Self-Employed

Over time, my Etsy shop gained traction, and sales started to pick up. Today, I am proud to say that I have achieved over 8,200 sales and am now self-employed. However, it is crucial to note that this journey was not a get-rich-quick scheme. It required significant effort, patience, and a willingness to learn and adapt along the way. In the upcoming sections, I will share more insights into the realities of building a successful business on Etsy and debunking the misconceptions surrounding passive income.

Debunking Get Rich Quick Myths

One of the misconceptions that plague the online business world is the promise of overnight success and easy wealth. It is essential to approach endeavors like selling planners on Etsy with a realistic mindset. While it is possible to achieve financial independence and enjoy the benefits of passive income, it requires dedication, hard work, and a long-term perspective. In this article, I aim to provide a transparent account of the journey, emphasizing the importance of investing time and effort to build a sustainable and rewarding business.

The Journey Towards Passive Income

Passive income is often touted as the holy grail of financial freedom. But what does it really mean? In one of my videos, I delve into the concept of passive income and elucidate its complexities. Passive income is achievable, but it requires laying a solid foundation, adopting effective marketing strategies, and continually adapting to market trends. Throughout the article, I will touch upon key components of achieving passive income and how they apply to the realm of selling planners on Etsy.

Introducing the Current Etsy Shop: Loving Mondays

Let's take a closer look at my current Etsy shop, Loving Mondays. This shop has been instrumental in my journey towards financial independence. Offering a wide range of planners, both printable and digital, Loving Mondays has become a trusted source for individuals seeking unique and functional planning solutions. In addition to the Etsy shop, I have also established a website to further expand my reach and cater to a broader customer base.

Expanding Business with A Planner to Remember

Continuing on my entrepreneurial journey, I recently launched a new shop called A Planner to Remember. This shop focuses exclusively on digital planners, combining practicality and convenience in a digital format. While Loving Mondays offers both printable and digital planners, the decision to create a separate shop for digital planners was a strategic move to tap into the growing demand for digital planning solutions. I will delve deeper into the significance of selling both printable and digital planners later in the article.

The Importance of Selling Both Printable and Digital Planners

When it comes to selling planners, there is immense value in diversifying your offerings. While printable planners have been popular for quite some time, the rise of digital planning platforms presents a new realm of possibilities. By catering to both markets, you can capture a wider audience and cater to different preferences. Throughout the article, I will share insights on how to navigate the world of printable and digital planners, providing tips and strategies to maximize your success.

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