Discover Etsy's Secret to High Search Volumes

Discover Etsy's Secret to High Search Volumes

Table of Contents

  1. Introduction
  2. Idea 1: Invoice Templates
    • Designing High-Quality Invoice Templates
    • Creating Killer Thumbnails
    • Pricing and Revenue Potential
  3. Idea 2: Airbnb Welcome Book and House Rules Templates
    • Aesthetics and Target Audience
    • Pricing and Revenue Potential
  4. Idea 3: Bar and Drinks Menus
    • Creating Digitally Downloadable Menus
    • Targeting Bartenders, Wedding Planners, and Home Bars
    • Pricing and Revenue Potential
  5. Idea 4: Newsletter Templates
    • Various Newsletter Categories
    • Meeting the Demand for Email Marketing Templates
    • Pricing and Revenue Potential
  6. Idea 5: Cookbook Templates
    • Exploring Sub-Niche Avenues
    • Designing Beautiful Cookbook Templates
    • Pricing and Revenue Potential
  7. Conclusion


In today's digital age, selling digital products has become a lucrative business opportunity. One platform that offers great potential for selling digital products is Etsy. In this article, we will explore five digital product ideas that have high search volumes and low competition on Etsy. These products can be created simply using a program called Canva, without any prior design knowledge. We will discuss the sales figures, competition ratios, and revenue potential for each idea, along with tips on creating high-quality products. So, if you're ready to make money selling digital products on Etsy, let's dive right in!

Idea 1: Invoice Templates

Invoice templates are professionally designed templates that business owners can download digitally and use for their invoicing needs. These templates cater to individuals who lack the time or digital knowledge to create invoices themselves. With high search volumes and low competition, designing and selling invoice templates on Etsy can be a profitable venture. To create high-quality templates, we recommend using Canva's invoice template search bar and adding your own branding. It's important to leave the figures blank so that shop owners can fill them in. Creating a compelling thumbnail is also crucial for attracting clicks to your listings. With realistic monthly revenues of $200 to $500, selling well-designed invoice templates can be a winning strategy on Etsy.

Idea 2: Airbnb Welcome Book and House Rules Templates

Creating aesthetically pleasing welcome book and house rules templates for Airbnb hosts can be highly profitable. These templates target luxury home hosts who are willing to pay for beautifully designed materials. The competition ratios for these search terms and products are exceptionally low, making it an ideal niche to explore. By offering high-quality templates, you can sell them on Etsy for prices ranging from $15 to $30, with realistic monthly revenues of $500 to $1,500. Canva's template search bar is the perfect tool to find home rental welcome templates that you can customize to cater to this high-end audience.

Idea 3: Bar and Drinks Menus

For cocktail lovers, creating digitally downloadable bar and drinks menus can be a fun and rewarding venture. These menus can cater to bartenders, wedding planners, and home bar enthusiasts, providing them with visually appealing templates. With significantly high searches and low competition, there is a great market for these products on Etsy. Listing prices between $5 and $10 can attract buyers while ensuring healthy sales. By creating a winning product, you can earn anywhere from $1,000 to $1,500 per month. Canva's template search bar offers a range of options specifically tailored to drinks menus, allowing you to let your creativity shine.

Idea 4: Newsletter Templates

Newsletter templates cater to various niches, including real estate, email marketing, and general newsletters. With the right design and customization, you can create visually stunning templates that cater to different audiences. Many businesses struggle to put together attractive email marketing templates, making this a sought-after product on Etsy. The search-to-competition ratios for these templates are exceptional, indicating high potential for sales. Selling newsletter templates for prices ranging from $30 to $60 can yield revenues between $500 and $22,000 per month, depending on the design's attractiveness and market demand. Canva's template search bar is a valuable resource for finding inspiration and creating standout newsletter templates.

Idea 5: Cookbook Templates

Cookbook templates offer endless creative possibilities, making them an exciting digital product idea to explore. Whether you focus on vegan cookbooks, vegetarian cookbooks, or upscale culinary creations, there is a market for beautifully designed templates. The competition levels for cookbook templates are relatively lower compared to other products, which presents an opportunity to stand out in this niche. While the selling prices for cookbook templates may not be as high as some other products, ranging from $5 to $15 ensures competitiveness. Realistic monthly revenues of $200 to $500 can be achieved by creating compelling designs that resonate with the target audience. Canva's template search bar provides a wide range of options to inspire your cookbook templates.


Selling digital products on Etsy can be a lucrative venture if you tap into the right niches with high search volumes and low competition. The five digital product ideas explored in this article – invoice templates, Airbnb welcome book and house rules templates, bar and drinks menus, newsletter templates, and cookbook templates – offer great potential for success. By leveraging Canva's template search bar and infusing your creativity, you can create high-quality products that attract buyers on Etsy. With realistic revenue potential ranging from $200 to $22,000 per month, selling digital products on Etsy is an excellent opportunity for entrepreneurs seeking to capitalize on their design skills and make money online.


  • Selling digital products on Etsy can be a lucrative business opportunity.
  • Five digital product ideas with high search volumes and low competition on Etsy: invoice templates, Airbnb welcome book and house rules templates, bar and drinks menus, newsletter templates, and cookbook templates.
  • Canva is a user-friendly program that allows even beginners to create high-quality digital products.
  • Aesthetics play a vital role in attracting buyers, so it's essential to design visually appealing templates.
  • Pricing digital products competitively is crucial for sales success.
  • Realistic revenue potential for each product category discussed.


Q: Can I sell these digital products on other platforms besides Etsy? A: Yes, you have the flexibility to sell your digital products on other platforms as well. However, Etsy provides a high-traffic marketplace specifically tailored for handmade and unique items, making it an excellent platform for selling digital products.

Q: Do I need prior design knowledge to create these digital products? A: No, you don't need any prior design knowledge. Canva's user-friendly interface allows beginners to create professional-looking templates easily. You can utilize Canva's ready-made templates and customize them to your liking.

Q: Are there any copyright restrictions when using Canva's templates? A: Canva provides a wide range of templates that are free for personal and commercial use. However, it's essential to review the licensing terms for each specific template and use your own branding and unique elements to ensure your designs stand out from others.

Q: How can I promote my digital products on Etsy to increase sales? A: Promoting your products on Etsy can be done through various methods, such as optimizing your product listings with relevant keywords, utilizing tags effectively, and enhancing your overall shop branding and presentation. Additionally, engaging with your target audience through social media and building a strong online presence can help drive traffic to your Etsy shop.

Q: Can I offer customization services for these digital products? A: Yes, you can offer customization services for your digital products. Many customers appreciate the option to personalize templates according to their specific needs and branding. Providing this additional service can attract a broader range of buyers and potentially increase your sales.

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