Create & Sell Your Own Digital Product on Etsy

Create & Sell Your Own Digital Product on Etsy

Table of Contents

  1. Introduction
  2. The Potential of Selling Digital Backdrops for Photographers
  3. The Benefits of Using Digital Backdrops
  4. How to Use MidJourney to Create Digital Backdrops
  5. Upscaling Images for Higher Resolution
  6. Creating Listing Images with MidJourney
  7. Alternative Options for Background Removal
  8. Making Listing Images with Canva
  9. Opening an Etsy Shop and Adding Listings
  10. Bonus Tips for Selling Digital Backdrops


This article will guide you on how to make and sell digital backdrops for photographers. We will explore the potential of this market and how you can tap into it to generate income. By utilizing tools like MidJourney, you can create stunning backdrops without needing design skills or expensive equipment. We'll also discuss the benefits of using digital backdrops and how they can be a cost-effective and convenient option for photographers. Additionally, we will cover the process of upscaling images, creating listing images, and opening an Etsy shop to sell your digital backdrops. So, let's dive in and discover the secrets of this profitable niche.

The Potential of Selling Digital Backdrops for Photographers

Running a photography business can be expensive, especially when it comes to setting up physical backdrops or renting studio spaces. However, the emergence of digital backdrops has revolutionized the photography industry. With advanced tools like Photoshop and AI-powered platforms like MidJourney, photographers can now create stunning digital environments for their subjects. This not only saves them money but also provides them with a wide range of creative possibilities.

The Benefits of Using Digital Backdrops

Photographers can greatly benefit from using digital backdrops instead of physical ones. Firstly, they eliminate the need for expensive equipment like metal floral hoops or white backgrounds. Digital backdrops also offer greater convenience, as photographers don't have to worry about storing and managing large fabric or canvas backdrops. Additionally, digital backdrops allow photographers to have complete control over the lighting, colors, and other elements of the environment, resulting in more unique and customizable photographs.

How to Use MidJourney to Create Digital Backdrops

MidJourney is a powerful text-to-image AI tool that simplifies the process of creating digital backdrops. By following a simple prompt formula, you can generate stunning backdrops in just a few minutes. This tool is designed to provide photographers with a variety of options, allowing them to customize elements like florals, lighting, and background colors. We'll guide you through the process of using MidJourney and show you how to generate multiple variations of digital backdrops.

Upscaling Images for Higher Resolution

To compete with the top-selling shops on platforms like Etsy, it's important to provide high-resolution images of your digital backdrops. While MidJourney provides AI-generated images, they may have lower resolution initially. Therefore, we'll explore the use of AI image upscaling tools like upscale Media to enhance the image quality. By upscaling the images four times, you can ensure that your backdrops look professional and enticing to potential customers.

Creating Listing Images with MidJourney

Aside from the actual product design, you also need to showcase how a subject would look in the digital backdrop. MidJourney can generate not only the backdrop but also subjects like a pregnant woman in an extravagant dress. We'll guide you through the process of using MidJourney to create subject images that match the backdrop. This will help potential customers visualize the end result and be more likely to purchase your backdrops.

Alternative Options for Background Removal

Removing the background from subject images is an essential step in placing them into digital backdrops. While Canva Pro offers a fast but paid option for background removal, we'll also introduce a free tool called Photopy. Photopy provides a more manual approach to background removal, requiring adjustments for a perfect cut. We'll explain the process of using Photopy and offer tips for achieving accurate background removal. This way, you can choose the option that suits your budget and requirements.

Making Listing Images with Canva

Creating compelling listing images is crucial for attracting potential customers. Canva offers a free version that allows you to showcase your backdrops by uploading and arranging them in a visually appealing manner. We'll guide you through the process of using Canva to create attractive listing images that showcase your products effectively. We'll also cover essential adjustments like brightness, contrast, and white balance to ensure that the subject matches the lighting and colors of the backdrop.

Opening an Etsy Shop and Adding Listings

Once you have your digital backdrops ready, it's time to set up an Etsy shop and start selling. We won't go into detail about opening a shop and adding listings, as that information is covered in separate resources. However, we'll emphasize the importance of adding the right tags to your listings. We'll provide a list of tags commonly used by star sellers in this niche, ensuring that your products are more discoverable to potential customers.

Bonus Tips for Selling Digital Backdrops

In addition to floral hoop backdrops, there are other popular options like red silk backdrops or baroque floral backdrops. We'll provide a list of potential backdrops that you can create using MidJourney, expanding your product range and attracting a broader customer base. Moreover, we'll highlight the seasonal demand for backdrops during holidays such as Christmas and Easter. By offering holiday-themed backdrops, you can tap into the increased demand during these periods. We'll also share tips for getting the best results with MidJourney's latest version, which excels in creating ultra-realistic interior images.


  • Selling digital backdrops for photographers can be a profitable business venture, with low competition in the market.
  • Using tools like MidJourney, photographers can easily create stunning digital backdrops without the need for design skills or expensive equipment.
  • Digital backdrops offer numerous benefits, including cost-effectiveness, convenience, and customization options.
  • Upscaling images with AI-powered tools like upscale Media can enhance the resolution and quality of your digital backdrops.
  • Generating subject images with MidJourney and placing them into the backdrops helps potential customers visualize the end result.
  • Canva and Photopy offer different options for background removal, allowing you to choose between convenience and manual control.
  • Creating compelling listing images and utilizing the right tags on Etsy can increase the visibility and sales of your digital backdrops.
  • Offering a variety of backdrops, including seasonal and themed options, can attract a broader customer base and generate more sales.
  • Continuous improvement and adaptation to new AI tools like MidJourney can result in more realistic and appealing digital backdrops.
  • Engaging with the audience and sharing experiences can foster a sense of community among digital backdrop sellers.


Q: Can I sell digital backdrops on platforms other than Etsy? A: While Etsy is a popular platform for selling digital products, there are other options available, such as Shopify, Creative Market, and even your own website. Consider your target audience and the platform's policies before choosing the best fit for your business.

Q: Are there any copyright issues when selling digital backdrops? A: It's essential to ensure that the images you use as backdrops are either royalty-free, purchased, or created by you. Using copyrighted images without permission can lead to legal issues. If you're unsure about the image's copyright status, it's best to seek legal advice or use platforms like Shutterstock or Unsplash for royalty-free images.

Q: Can I offer customized backdrops for clients? A: Absolutely! Many photographers value the option to have unique and personalized backdrops for their clients. You can consider offering custom backdrop design services, allowing photographers to request specific themes, colors, or elements that suit their photography style.

Q: How can I market and promote my digital backdrops? A: Social media platforms like Instagram and Pinterest are excellent channels for showcasing your digital backdrops. You can collaborate with photographers or influencers in the photography industry to feature your backdrops in their work. Additionally, using targeted keywords, descriptions, and tags in your listings will improve your visibility on platforms like Etsy.

Q: How do I price my digital backdrops? A: Pricing can vary based on factors like the complexity of the design, uniqueness, and demand. Researching your competitors can give you a sense of the market's standard prices. Consider factors like the time and effort invested in creating the backdrops, as well as the value they provide to photographers.

Q: Can I sell digital backdrops as part of a bundle or package? A: Offering bundle deals or packages is a great way to attract customers and increase sales. You can create bundles with related backdrops, thematic collections, or even bundle backdrops with additional resources like photography guides or editing presets.

Q: Can I offer tutorials or guides on using the digital backdrops? A: Absolutely! Providing tutorials, guides, or even video content on how to use the backdrops effectively can add value to your products and help customers get the most out of their purchase. You can share tips on lighting, subject placement, and editing techniques to enhance their photography experience.

Q: How can I ensure customer satisfaction with my digital backdrops? A: Quality control is crucial when selling digital backdrops. Ensure that your backdrops are high-resolution, properly tested, and offer a variety of options to cater to different photography styles. Providing prompt customer support and addressing any issues or concerns will also enhance customer satisfaction and loyalty.

Q: Can I expand my product range beyond digital backdrops? A: Absolutely! As your business grows, you can consider expanding your product range to include related digital products like overlays, textures, or editing presets. Additionally, you can collaborate with photographers or artists to offer joint products or limited edition collections, further diversifying your offerings.

Q: How often should I update my digital backdrop collection? A: Updating your collection regularly helps to keep your offerings fresh and attract returning customers. Consider seasonal trends, popular themes, or customer requests when adding new backdrops to your collection. Engage with your audience to gather insights and stay informed about emerging photography trends.

Q: Can I offer exclusive licensing options for my digital backdrops? A: Exclusive licensing can be a valuable offering, particularly for professional photographers or businesses looking for unique and customized backdrops. You can provide options for photographers to purchase exclusive rights to certain backdrops, ensuring that they won't be widely available to others.

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