Boost your sales with Instagram shopping on Etsy

Boost your sales with Instagram shopping on Etsy

Table of Contents:

  1. Introduction
  2. Requirements to Set up Instagram Shopping
  3. Setting up the Facebook Shop
  4. Creating a Catalog
  5. Adding Products to Your Shop
  6. Adding Items to Your Instagram Shop
  7. Setting up Instagram Shopping
  8. Submitting Your Shop for Review
  9. Verifying Your Website Domain
  10. Tagging Products on Instagram
  11. Highlighting Products in Stories
  12. Conclusion

Setting up Instagram Shopping Made Simple

Instagram has become a popular platform for businesses to sell their products and reach a wider audience. However, setting up shopping on Instagram can be a challenging task. In this article, we will guide you through the step-by-step process of setting up Instagram shopping seamlessly.


Before we delve into the process, let's understand the requirements for setting up Instagram shopping. To sell products on Instagram, you will need three things: your Etsy shop, a Facebook page, and an Instagram account.

Requirements to Set up Instagram Shopping

To set up Instagram shopping, you must have the following:

  1. Etsy Shop: If you don't have an Etsy shop, setting one up is quick and easy.
  2. Facebook Page: Your Facebook page should have a shop section where you can add your products.
  3. Instagram Account: You'll need an Instagram account connected to your Facebook page.

Setting up the Facebook Shop

To begin, go to your Facebook page and navigate to the shop section. If you don't have the shop option visible, you can find it under the "More" menu. Once you access the shop, go to the Commerce Manager, which will allow you to set up and manage your shop.

Creating a Catalog

Before adding products to your shop, you need to create a catalog. Enter a name for your catalog and proceed to the next step. Once you've made the necessary selections, you can finish the setup.

Adding Products to Your Shop

To add products to your shop, you can manually add them one by one or use the bulk upload option. Start by uploading the product images, making sure they meet the size requirements, and entering the relevant information such as title, description, and website link. It is crucial to format the website link correctly to ensure a smooth integration with Instagram.

Adding Items to Your Instagram Shop

Once you've added products to your Facebook shop, it's time to link your shop to your Instagram account. Head over to your Instagram profile settings, select the setup Instagram Shopping option, and connect your Facebook account. You may need to disconnect and reconnect your Instagram profile from your Facebook page if any issues arise during setup.

Setting up Instagram Shopping

After connecting your accounts, you'll be able to select the products from your Facebook catalog to display on your Instagram shop. Once you've completed the selection, submit your shop for review.

Submitting Your Shop for Review

Instagram requires a review process before your shop can be activated. Once you've submitted your shop for review, you'll receive a notification confirming the submission. You may also receive an email asking you to verify your website domain.

Verifying Your Website Domain

To verify your website domain, go to your Facebook Business Settings and navigate to the Domains section. Add your Etsy store's domain and verify it using the provided meta tag verification method. After successful verification, your shop will be approved, and you can start tagging products in your Instagram posts.

Tagging Products on Instagram

To tag products in your Instagram posts, select the option to tag products when creating or editing a post. You can choose the products from your catalog and tag them in your images. This feature helps users easily access the products you offer and enhances the shopping experience.

Highlighting Products in Stories

Instagram also allows you to tag products in your stories. By adding product tags, you can create engaging stories that direct users to your shop. Additionally, you have the option to save stories with product tags in a highlight, providing extended visibility to your products.


Setting up Instagram shopping may seem complex at first, but by following the steps outlined in this article, you can navigate the process seamlessly. With Instagram shopping, you can increase your brand's reach and generate more sales. Start selling your products on Instagram today and tap into the platform's vast potential.


  • Instagram shopping allows businesses to sell products directly on the platform.
  • To set up Instagram shopping, you need an Etsy shop, Facebook page, and Instagram account.
  • Start by setting up a Facebook shop and creating a catalog.
  • Add products to your shop by uploading images, descriptions, and website links.
  • Connect your Instagram account to your Facebook shop and submit it for review.
  • Verify your website domain to complete the setup process.
  • Tag products in your Instagram posts to make them shoppable.
  • Highlight products in stories to further promote them.


Q: Can I set up Instagram shopping without an Etsy shop? A: No, you need an Etsy shop to sell products on Instagram.

Q: Can I add multiple products at once to my Facebook shop? A: Yes, you can use the bulk upload option to add multiple products simultaneously.

Q: How long does the review process for Instagram shopping take? A: The review process can take a few days to a few weeks, depending on the volume of submissions.

Q: Can I change the products in my Instagram shop after it's set up? A: Yes, you can add or remove products from your Instagram shop at any time.

Q: Can I tag products in my Instagram stories? A: Yes, you can tag products in your stories and even save them as highlights on your profile.

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