Boost Your Etsy Sales with These Proven Tips!

Table of Contents

1. Introduction
2. Increasing Click-through Rate from Search Results
3. Increasing Conversion Rate from Product Listing Page
4. Running a Sale on Etsy
   • 4.1. The Optimal Way
   • 4.2. The Lazy Way
5. Entering the Weekly Print on Demand Giveaway
6. Recap of Previous Videos in the Etsy Series
7. Setting Up Etsy Personalization
8. Setting Up a Sale on Your Etsy Listings
   • 8.1. Getting the Green Text and Crossed-out Original Price
   • 8.2. Adding a Sense of Urgency with a Countdown Timer
9. Recommendations for Running a Sale
   • 9.1. Percentage Off Sale
   • 9.2. Setting the Offer Valid Everywhere
   • 9.3. Recommendations for the Sale Duration
   • 9.4. Naming the Sale for Better Tracking
10. Choosing Which Listings to Include in a Sale
11. Reviewing and Confirming the Sale
12. Pricing Your Products for the Sale
13. Conclusion
14. Setting Up Free Shipping on Your Listings
15. Benefits of Etsy's Free Shipping Guarantee

Running a Sale on Etsy: Increase Your Click-through and Conversion Rates

Are you looking to improve your click-through rate from search results and boost your conversion rate from your Etsy product listing page? Look no further! In this article, we will show you exactly how to run a sale on Etsy to achieve these goals. And the best part? It's easy, doesn't cost any money, and only requires a little bit of your time. So, let's dive in and discover the optimal and lazy ways to increase your click-through and conversion rates through running a sale on Etsy.

Introduction

Welcome back to our Etsy print on demand series for 2021! In this article, we will focus on a crucial aspect of selling on Etsy - running a sale. We will guide you step by step on how to set up a sale and unleash the power of discounts to attract more potential customers and drive sales. So, whether you're an Etsy veteran or just starting your journey on the platform, this article will provide you with valuable insights on how to increase your click-through rate from search results and boost your conversion rate. Let's get started!

Increasing Click-through Rate from Search Results

One of the major challenges on Etsy is standing out from the competition and attracting potential buyers to click on your listings. But fear not, as running a sale can significantly increase your click-through rate (CTR) from search results. By offering a discount, you create a sense of urgency and make your products more appealing to potential buyers. In this section, we will explore how to make the most out of running a sale to improve your CTR.

The Optimal Way

To maximize your CTR, we recommend running a percentage off sale. By offering a percentage discount, you give potential buyers a clear incentive to choose your products over others. We suggest starting with a minimum of 10% off and experimenting with higher discounts like 20% or 30% if possible. However, it's important to note that you should adjust your product prices to maintain the desired end price even with the discount. For example, if your product is priced at $19.99, you can set a 10% off sale but still charge $19.99 by adjusting the cost. This way, you create a sense of value while maintaining a competitive price point.

The Lazy Way

If you're looking for a more hands-off approach to running a sale, you can opt for a longer duration. Etsy allows you to set a sale for a month, which saves you the effort of setting up a new sale every few days. While this approach may not create the same level of urgency as a short-term sale, it still provides potential buyers with an attractive deal. Make sure to name your sale with a catchy phrase like "Enjoy 10% off with code TAKE10" to make it more memorable.

Increasing Conversion Rate from Product Listing Page

Once you've successfully attracted potential buyers to click on your listings, the next step is to turn them into paying customers. This is where an optimized product listing page, combined with a well-executed sale, can significantly boost your conversion rate. In this section, we will explore how to optimize your product listing page to maximize conversions.

Getting the Green Text and Crossed-out Original Price

To create a sense of urgency and entice potential buyers to make a purchase, it's essential to showcase the discount prominently on your product listing page. By adding green text that displays the discounted price and the amount saved, you catch the attention of visitors and highlight the value they'll receive by taking advantage of the sale. This simple addition can vastly improve your conversion rate.

Adding a Sense of Urgency with a Countdown Timer

If you want to take your sales strategy to the next level, consider incorporating a countdown timer on your product listing page. A countdown timer adds a sense of urgency and scarcity, making potential buyers feel compelled to make a purchase before time runs out. Adding a timer that shows the remaining hours or days of the sale can significantly boost your conversion rate. It adds a psychological trigger that encourages shoppers to act quickly and not miss out on the deal.

Recommendations for Running a Sale

Now that you understand the power of running a sale on Etsy, let's dive into some recommendations to make the most out of this strategy. By following these tips, you'll be on your way to increasing your click-through and conversion rates and driving more sales.

Percentage Off Sale

When setting up your sale, opt for a percentage off discount. This type of discount is relatively straightforward for buyers to understand and creates an immediate value proposition. Start with a minimum of 10% off, but feel free to experiment with higher percentages to entice potential buyers even further.

Setting the Offer Valid Everywhere

To ensure you reach the widest audience, set your sale to be valid everywhere. This way, potential buyers from any location can take advantage of the discount, increasing the chances of attracting more customers.

Recommendations for the Sale Duration

Consider setting a short-term duration for your sales, such as two days. Short-term sales create a sense of urgency and encourage potential buyers to act quickly. If you don't mind the additional effort, ending the current sale and starting a new one every few days will maintain that urgency throughout your listings. However, if this is not feasible for you, Etsy allows for a maximum duration of one month. Take advantage of this option by setting up monthly recurring sales, ensuring your products are consistently discounted.

Naming the Sale for Better Tracking

Although shoppers won't see the name of your sale, naming it can help you track its performance. Naming your sale with a catchy phrase like "Take 10 Sale" allows you to identify the sale easily in your marketing analytics. This way, you can determine which sales strategies work best for your Etsy shop.

Conclusion

Running a sale on your Etsy listings is a powerful strategy to increase your click-through rate from search results and supercharge your conversion rate. By following the recommendations outlined in this article, you'll be well on your way to achieving higher sales and growing your Etsy business. Remember, running a sale doesn't have to be complicated or expensive - take advantage of these simple yet effective techniques and watch your business thrive. Stay tuned for our next article, where we'll delve into setting up free shipping on your listings and explore the benefits of Etsy's free shipping guarantee.