Boost Etsy Sales with Animated Videos on Canva

Table of Contents

1. Introduction
2. Deciding on the Type of Video
3. Creating an Animated Video with Canva
4. Setting the Video Length
5. Adding Screenshots to the Video
6. Editing the Animation
7. Downloading the Animated Video
8. Uploading the Video to Etsy
9. Viewing the Video on Your Etsy Listing
10. Conclusion

How to Create Animated Product Listing Videos on Etsy

Are you unsure about creating videos for your Etsy product listings? Do you want to learn how to create animated videos that can showcase your products effectively? Look no further! In this tutorial, we will guide you through the process of deciding what type of video to create and show you how to create an animated video using Canva.

1. Introduction

So you've received a notification from Etsy that you can now upload videos to your product listings. But you may be wondering what kind of video to create and how to create it. Don't worry! In this tutorial, we'll walk you through the steps to help you decide on the type of video that suits your product and show you how to create an animated video using Canva.

2. Deciding on the Type of Video

Before diving into the creation process, it's essential to determine the purpose of your video. Consider the outcome you want to achieve. Will the video showcase the features or benefits of your product? Will it answer specific questions that cannot be showcased in the product description or images? Or maybe it will demonstrate how the product can be used. By identifying the goal of your video, you will have a clearer idea of the type of content to create.

Pros:

• Videos can provide a more interactive and engaging experience for potential buyers.
• They allow you to highlight different aspects of your product that may not be apparent through images or text alone.
• Animated videos can be an effective way to visually demonstrate how a product works or is used.

Cons:

• Creating high-quality videos can be time-consuming and require some technical skills.
• Video files tend to be larger in size, which can affect loading times for your listings.
• Not all viewers may have the option to see videos on their devices, limiting its impact.

3. Creating an Animated Video with Canva

Canva is an excellent online design tool that can help you create stunning animated product listing videos effortlessly. If you haven't used Canva before, we recommend signing up for a free account. Once you have logged into Canva, follow these steps:

1. Create a template or base for your product listing video. Use the same dimensions as your product listing images for consistency.
2. Change the background color of your template and add any elements or shapes you want to include in your video.
3. Import your product screenshots into the template by dragging and dropping them onto the mock-up frames provided by Canva.
4. Arrange and sequence the images to create a smooth animation effect.
5. Set the timing for each slide to ensure your video is no longer than 15 seconds.
6. Preview and download your animated video as an MP4 file.

4. Setting the Video Length

When creating a video for your product listing, it's crucial to keep it short and concise. Etsy recommends videos to be between 5 and 15 seconds long to maintain viewers' attention. If your video ends up being longer, you may need to edit and crop it to fit within the time limit. By keeping the video brief, you ensure that potential buyers can quickly view it without losing interest.

5. Adding Screenshots to the Video

To make your video more engaging, you can include screenshots of your product as part of the animation. Use Canva's drag-and-drop feature to import your product images or mock-ups into the template. Arrange them in a sequence that showcases the different features or aspects of your product. By incorporating screenshots, you can provide a visual representation of your product's details.

6. Editing the Animation

Canva offers animation features to enhance the visual appeal of your video. However, for product listing videos, it's crucial to set the animation feature to "none." This ensures that each slide transitions smoothly without any distracting effects. It's important to focus on displaying your product seamlessly rather than incorporating fancy animations.

7. Downloading the Animated Video

Once you are satisfied with your animated video, you can download it as an MP4 file from Canva. Choose the download option and select MP4 video as the file type. Ensure that all the pages or slides are selected in the download settings. This will generate an MP4 video file that you can easily upload to your Etsy listing.

8. Uploading the Video to Etsy

Now it's time to upload your newly created animated video to your Etsy listing. Access your Etsy shop dashboard and navigate to the specific listing where you want to add the video. Scroll down to the section where you upload your photos and click on "Add video" or drag the video file directly into the space provided. Wait for the video to finish uploading, and then click the play button to preview it within your listing.

9. Viewing the Video on Your Etsy Listing

Once you have successfully uploaded the video, it will appear as part of your Etsy listing. Potential buyers will be able to view the video by scrolling through your listing images, and the video will automatically play. This provides an additional visual element that can capture the attention of shoppers and effectively showcase your product.

10. Conclusion

Adding animated videos to your Etsy product listings can be an impactful way to engage potential buyers and showcase your products more effectively. By following the steps outlined in this tutorial, you can create eye-catching animated videos using Canva and upload them effortlessly to your Etsy listings. Embrace this opportunity to stand out and connect with your audience in a new and dynamic way.

If you have any questions or need further assistance, feel free to leave a comment below. Happy video creation and best of luck with your Etsy shop!