Behind the Scenes of My Etsy Small Business Launch

Behind the Scenes of My Etsy Small Business Launch

Table of Contents

  1. Introduction
  2. Planning the First Product Launch
  3. Choosing the Products
  4. Materials and Tools Needed
  5. Designing the Listing Photos
  6. Customization Options for Wine Glass Charms
  7. Exploring Other Product Ideas
  8. Instagram Strategy and Planning
  9. Dealing with Challenges and Setbacks
  10. Progress Update and Future Steps
  11. Conclusion

Planning the First Product Launch

Launching a new product on Etsy can be an exciting yet overwhelming journey. In this article, I will take you through my experience of planning the first product launch on Etsy. From brainstorming product ideas to designing listing photos and dealing with challenges along the way, I will share all the steps involved in this process. So, let's dive in and explore the world of Etsy product launches!


I can't believe I'm documenting this, but I have decided to share my journey of launching physical products on Etsy. As someone who has always dreamt of selling unique items, I have been planning my first product launch for weeks now. With the goal of launching by mid-November, I believe it's the perfect time to tap into the holiday shopping season. So, let's break down what I have done so far and what is yet to come.

Planning the First Product Launch

To stay organized and keep track of all my ideas and progress, I started by creating a Google doc titled "First Product Launch." This allowed me to narrow down my focus and prioritize a few initial product ideas. The main product I have been working on is wine glass charms customized with initials. However, I also have thoughts of expanding into other areas like dog-related charms, plant-themed ones, and even smiley faces.

Choosing the Products

While the wine glass charms have been my primary focus, I realized the potential in branching out to other areas. I thought of creating custom wine glasses, latte glasses, and keychains. By exploring different options, I could tap into a broader market and cater to various customer preferences. However, I must admit that these ideas are still in the early stages and need further development.

Materials and Tools Needed

Before diving into the production process, it's essential to gather all the necessary materials and tools. In my Google doc, I created a detailed list of items required for each product, including acrylic blanks, vinyl, beads, and keychain rings. I included links to specific suppliers to simplify the purchasing process. It's crucial to ensure that all materials are in stock and ready for use before starting production.

Designing the Listing Photos

To showcase my products effectively, I began designing engaging and visually appealing listing photos. Since the wine glass charms are my primary focus, I created different slides to display the material options, font choices, vinyl selections, and bead variations. Additionally, I included slides demonstrating customization options for customers based on their preferences. These listing photos will play a vital role in attracting potential buyers and showcasing the uniqueness of my products.

Customization Options for Wine Glass Charms

One of the key features of my wine glass charms is the range of customization options available to customers. Whether they want their initials with the same vinyl and font or prefer mixing and matching different elements, my products offer a personalized touch. I have also highlighted the occasions these charms could serve as perfect gifts for, further enhancing their appeal.

Exploring Other Product Ideas

While the wine glass charms take center stage, I have also been brainstorming ideas for other products, such as customized wine glasses, latte glasses, and keychains. These products share overlapping materials with the wine glass charms, making them a logical addition to my product lineup. However, I'm still in the early stages of planning and designing for these options.

Instagram Strategy and Planning

Social media plays a significant role in promoting Etsy products, so I am working on crafting an effective Instagram strategy. As I currently have an existing Instagram page for my digital illustrations, I am contemplating whether to keep everything under one account or create a new one specifically for my physical products. I want to ensure that my feed reflects the essence of my brand and is visually cohesive. Planning posts and generating content ideas that engage my target audience are also important aspects of my Instagram strategy.

Dealing with Challenges and Setbacks

Throughout this journey, I have faced my fair share of challenges and setbacks. From issues with cutting small designs on my Cricut machine to discovering missing vinyl colors, it has been a learning experience. However, with each obstacle, I have found a way to overcome it or adapt my plans accordingly. It's essential to maintain a positive mindset and remember that setbacks are part of the entrepreneurial journey.

Progress Update and Future Steps

As of now, I have made significant progress with the wine glass charms and created a few sample products. I have also begun understanding the intricacies of designing listing photos, customization options, and exploring other product ideas. However, I still have tasks ahead, such as ordering the correct-sized acrylic blanks, finalizing designs, and planning my Instagram feed. I am determined to stay on track and launch my products by mid-November, targeting the upcoming holiday shopping season.


Launching a product on Etsy is a challenging yet rewarding endeavor. It requires careful planning, creativity, and adaptability. By sharing my journey of planning the first product launch, I hope to inspire and provide insights for aspiring Etsy sellers. While the road may be filled with challenges, each step forward brings us closer to achieving our goals. So, let's embrace the process and turn our dreams into reality.


  • Planning the perfect time for a product launch during the holiday season
  • Exploring various product ideas such as wine glass charms, customized wine glasses, latte glasses, and keychains
  • Creating engaging listing photos to attract potential buyers
  • Offering a range of customization options to cater to customer preferences
  • Developing an effective Instagram strategy for promotion
  • Overcoming challenges and setbacks with a positive mindset
  • Tracking progress and working towards launching products by mid-November


Q: How long does it take to launch a product on Etsy? A: The timeline for launching a product on Etsy can vary. It depends on factors such as product complexity, materials availability, and design development. Generally, it takes several weeks to plan, source materials, create listing photos, and complete product samples before launching.

Q: Can I launch multiple products simultaneously on Etsy? A: While it may be tempting to launch multiple products at once, it is advisable to start with a few well-developed and feasible ideas. This allows you to focus your efforts, test the market, and refine your product offerings based on customer feedback. Once you establish a strong foundation, you can gradually expand your product range.

Q: What should I consider when planning an Instagram strategy for promoting Etsy products? A: When planning an Instagram strategy, it's important to align your feed with your brand's visual identity. Create engaging and aesthetically pleasing content that resonates with your target audience. Plan posts that build anticipation, showcase product features, and encourage customer interaction. Consistency and authenticity are key to building a strong presence on Instagram.

Q: How do you overcome setbacks and challenges during the product launch process? A: Setbacks and challenges are part of any entrepreneurial journey. It's important to maintain a positive mindset and view setbacks as opportunities for growth and learning. Flexibility and adaptability are essential in finding alternative solutions and adjusting plans accordingly. Seek support from fellow sellers or online communities to gain inspiration and guidance in overcoming challenges.

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