Behind the Scenes: Leaving Etsy, Enamel Pin Design, & Vaccination

Behind the Scenes: Leaving Etsy, Enamel Pin Design, & Vaccination

Table of Contents:

  1. Introduction
  2. Pros and Cons of Selling on Etsy
  3. Building Your Own Brand
    1. Customizing Your Website
    2. Controlling Your Online Space
  4. Starting with Buying a Domain
  5. Website Design and Shop Customization
  6. Creating New Products
    1. Enamel Pins
    2. Patches
  7. Importance of a Customer Base
  8. Etsy as a Marketplace for Beginners
  9. Utilizing Etsy's Promotional Features
  10. Personal Marketing vs. Etsy Traffic
  11. Shopify and Transitioning to Your Own Platform
  12. Understanding Website Inspiration
    1. Finding Inspiration from Favorite Stores
    2. Analyzing Existing Themes
  13. Customizing Your Website
  14. Packaging and Product Delivery
  15. Conclusion

Moving Off Etsy: Building Your Own Brand

Are you an aspiring entrepreneur looking to establish your presence in the online marketplace? Are you considering moving away from Etsy and building your own brand? In this article, we will explore the process of transitioning from Etsy to your own platform and the benefits it can bring. We'll discuss the pros and cons of selling on Etsy versus building your own website, the importance of creating a unique brand, and practical steps you can take to start creating your own online space. So, if you're ready to take control of your brand and customize your online shopping experience, read on!

Pros and Cons of Selling on Etsy

Before diving into the process of building your own brand, it's essential to understand the advantages and disadvantages of selling on Etsy. While Etsy provides a platform for beginners to reach a broader audience and take advantage of its established marketplace, there are limitations to consider. On one hand, starting on Etsy allows you to tap into their promotional tools and potentially gain exposure to a wider customer base. However, as your business grows, you may find that most of your sales come from your own marketing efforts, and the fees Etsy charges for each transaction may no longer be justifiable.

Building Your Own Brand

One of the primary reasons for moving off of Etsy is the desire to build your own brand. While Etsy allows for some customization within their platform, it may not provide the level of control and personalization you envision for your brand. Building your own website allows you to customize every aspect of your online space, from banners and layout to product presentation. This level of control creates a unique and cohesive brand experience for your customers. It also enables you to align your website's design with your overall brand aesthetic, fostering a sense of authenticity and ownership.

Customizing Your Website

When building your own brand, having control over the design and functionality of your website is crucial. By customizing your website, you can create a unique user experience that reflects your brand's values and resonates with your target audience. From choosing fonts and colors to designing intuitive navigation, every element should contribute to the overall brand identity and user satisfaction.

Controlling Your Online Space

Moving away from Etsy also grants you complete control over your online space. This means you no longer have to conform to Etsy's rules and guidelines, allowing you to create a more personalized and tailored experience for your customers. Moreover, you can establish your payment processing system, social media integrations, and other features that align with your brand's marketing strategy and goals.

Starting with Buying a Domain

To begin your journey of building your own brand, a crucial first step is buying a domain. Your domain is your website's address, and it serves as the foundation for your online presence. When choosing a domain name, opt for something that aligns with your brand and is easy to remember. It's advisable to select a domain registrar that offers reliable services and excellent customer support. Once you have secured your domain, you can proceed to the next step of website design and customization.

Website Design and Shop Customization

Website design and customization are pivotal to creating an engaging and seamless shopping experience. Whether you have prior experience with website building or are starting from scratch, various platforms, such as Shopify or Squarespace, can support your entrepreneurial journey. These platforms provide intuitive website builders and customizable templates that will streamline the process of creating a visually appealing and functional online store. Remember to keep the design consistent with your brand aesthetic and ensure ease of navigation for your customers.

Creating New Products

As you embark on building your own brand, one of the exciting aspects is developing new products that reflect your unique vision and creativity. Enamel pins and patches are highly popular merchandise and can serve as excellent starting points for expanding your product line.

Enamel Pins

Enamel pins are collectible, wearable pieces of art that allow people to showcase their interests and individuality. Designing enamel pins can be fun and fulfilling, as it allows you to bring your creative ideas to life. Collaborating with manufacturers to create high-quality enamel pins will require vectorizing your designs on software like Illustrator. Additionally, you may want to seek inspiration from other pin makers and reference unique finishes and styles that resonate with your brand.


Patches are another versatile product that can add flair to clothing, bags, and accessories. Similar to enamel pins, designing patches involves working with manufacturers to create embroidered or adhesive-back patches. Decide whether you want to offer iron-on or sticker patches, and provide appealing designs that align with your brand's aesthetic.

Importance of a Customer Base

Regardless of whether you choose to sell on Etsy or build your own brand, having a solid customer base is essential. If you're already established on platforms like Instagram or YouTube, leverage your existing following to drive traffic to your online store. Etsy can be an excellent marketplace for beginners to reach a broader audience and gain exposure. Utilize Etsy's promotional features and participate in relevant communities and discussions to attract potential customers.

Etsy as a Marketplace for Beginners

For those just starting out in the entrepreneurial world, Etsy offers an accessible platform to showcase their products and connect with customers. The marketplace exposes your products to a vast audience actively searching for unique and handmade goods. By optimizing your product listings with relevant keywords and descriptions, you can increase the chances of driving organic traffic to your store.

Utilizing Etsy's Promotional Features

Etsy provides various promotional features to help sellers gain visibility and increase sales. Utilize options like promoted listings, where you pay to have your products appear prominently in relevant search results. Additionally, participating in seasonal sales events and offering discounts or bundled deals can attract new customers and encourage repeat purchases.

Personal Marketing vs. Etsy Traffic

As your brand grows, you may find that most of your sales are driven by your own marketing efforts rather than Etsy's traffic. At this point, transitioning to your own platform may become more favorable. By redirecting your marketing efforts towards promoting your website, you can seize full control over your branding and customer experience.

Shopify and Transitioning to Your Own Platform

Shopify is a popular platform that provides entrepreneurs with the tools to build and manage their online stores. When transitioning from Etsy to your own platform, Shopify offers comprehensive solutions and user-friendly interfaces that simplify the process. Its customizable templates, secure payment gateways, and inventory management features make building your brand's website a seamless experience.

Understanding Website Inspiration

When embarking on building your own website, drawing inspiration from other successful brands is essential. Research your favorite online stores and take note of their design elements, overall aesthetics, and user experience. Analyzing existing themes and designs on platforms like Squarespace or Shopify can help you identify what appeals to you and aligns with your brand image.

Finding Inspiration from Favorite Stores

Compile a list of your favorite stores that you admire and that share a similar target audience. View the page source of their websites by right-clicking and selecting "view page source." Search for the term "theme" to identify which themes they are using. While some aesthetics may require custom-coded websites, others utilize existing themes on the platform, making them accessible for inspiration.

Analyzing Existing Themes

By analyzing existing themes, you can identify common design elements and functionalities that resonate with your brand. This analysis will assist you in selecting a theme that aligns with your vision, saving time on customization and website development.

Customizing Your Website

Once you have selected a theme, it's time to start customizing your website. Customizations include selecting appropriate fonts, colors, and page layouts, ensuring the overall design reflects your brand's personality and identity. Focus on creating a seamless user experience by optimizing navigation and organizing your products in an intuitive manner. Regularly update and refine your website's content to provide engaging and updated information to your customers.

Packaging and Product Delivery

As you build your own brand, it's essential to pay attention to the packaging and delivery of your products. Design packaging that aligns with your brand's aesthetics, ensuring it enhances the overall customer experience. Consider the materials used, the unboxing experience, and any personalized touches that can create a lasting impression on your customers. Additionally, establish relationships with reliable shipping carriers to ensure timely and secure product delivery.


Building your own brand and transitioning away from Etsy is an exciting endeavor that allows you to take control of your online presence and create a unique customer experience. By customizing your website, designing new products, and establishing your brand's identity, you can foster a loyal customer base and achieve long-term success. Embrace the process of building your own brand, and enjoy the fulfillment that comes with creating a business that truly reflects your vision and creativity. The possibilities are endless, so start taking steps toward building your brand today!


  • Moving away from Etsy and building your own brand offers customization, control, and independence.
  • Etsy provides a marketplace and promotional features beneficial for beginners to gain exposure.
  • Transitioning to your own platform allows for complete control and personalization of your online space.
  • Creating new products like enamel pins and patches expands your product line and attracts new customers.
  • Building your brand requires understanding website inspiration and customizing your website.
  • Packaging and product delivery play a vital role in providing a unique customer experience.


Q: Is it worth moving off of Etsy and building my own brand? A: Moving off of Etsy and building your own brand provides the opportunity for customization, complete control, and independence. However, it is essential to weigh the pros and cons based on your specific business needs and goals.

Q: Can I still utilize Etsy while building my own brand? A: Yes, you can continue to utilize Etsy while building your own brand. Etsy's marketplace and promotional features can be valuable for gaining exposure and reaching a broader audience, particularly for beginners.

Q: How can I find inspiration for my own website? A: Research your favorite online stores, analyze existing themes on platforms like Squarespace or Shopify, and observe successful brands within your niche. This will help you identify design elements and functionalities that resonate with your brand and provide inspiration for your website.

Q: What should I consider when transitioning to my own platform? A: When transitioning to your own platform, factors to consider include choosing the right e-commerce platform (e.g., Shopify), customizing your website's design to reflect your brand, and creating a seamless user experience. Additionally, establishing reliable packaging and shipping processes is crucial for delivering products to your customers.

Q: What products can I create when building my own brand? A: When building your own brand, you can create a variety of products that reflect your unique vision and creativity. Popular options include enamel pins, patches, clothing, accessories, or any other merchandise that aligns with your brand's aesthetics.

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