7 Profitable Online Product Ideas to Sell on Etsy

7 Profitable Online Product Ideas to Sell on Etsy

Table of Contents

  1. Introduction
  2. Product Label Templates
  3. Social Media Templates
  4. Custom Portraits
  5. Spreadsheet Templates
  6. Order and Intake Templates
  7. Wedding Templates
  8. Balloon Templates
  9. Pros and Cons of Selling Digital Products on Etsy
  10. Conclusion


In this article, we will explore the world of unsaturated digital product ideas that you can sell on Etsy. Despite what some may say about it being too late to start, we will showcase successful Etsy shops that have opened within the last 12 months to inspire you. Whether you are a beginner looking for motivation or a seasoned seller searching for new ideas, this article will provide you with valuable insights and examples. So let's dive into the world of digital products and discover the possibilities.

Product Label Templates

One lucrative niche for selling digital products on Etsy is product label templates. These pre-designed and customizable digital files are used to print labels for physical products. Many small business owners rely on these templates to streamline their design process and ensure consistency. For example, DB Create Studios is a shop that opened within the last 12 months and has achieved significant success. With 100 listings, their best-performing product generates an impressive $1,200 per month. By using tools like Canva and partnering with designers on platforms like Fiverr, you can easily create and sell high-quality product label templates on Etsy.

Social Media Templates

Another in-demand digital product category on Etsy is social media templates. These pre-designed graphics layouts are used for social media posts, stories, and banners. Small business owners often lack the time and design skills necessary to create engaging social media content. By offering customizable templates, you can help them elevate their online presence. Design Driven Media is an example of a successful shop in this niche, with even just 60 listings. Their highest-selling product generates $2,500 per month. With the abundance of templates available on Canva, creating and selling social media templates on Etsy is a lucrative opportunity.

Custom Portraits

If you have artistic skills or enjoy AI work, creating custom portraits can be a profitable digital product idea on Etsy. While using platforms like Canva for this may not suffice, tools like Medibang or Leonardo AI can provide the necessary capabilities. By partnering with photographers or utilizing apps like Zapier, you can streamline the process of creating custom portraits based on customer-provided photos. Bella's Portrait is a shop that demonstrates the potential in this niche, generating $12,000 per month with only 10 listings. While this category may require more technical expertise, it is a compelling avenue for artists and creative individuals.

Spreadsheet Templates

Spreadsheet templates cater to various industries and individuals who need pre-formatted digital files to organize, analyze, and present data. My Smooth Life is a shop with just 19 listings but manages to achieve remarkable revenue. Their top-performing product earns $17,000 per month. Utilizing tools like Canva, digital planners, Excel, or Google Forms can aid in creating effective and sought-after spreadsheet templates. Whether it's for personal or business use, there is a demand for these valuable organizational tools on Etsy.

Order and Intake Templates

Templates that collect essential customer information, such as contact details, order specifications, or service requests, are also popular on Etsy. Businesses across various sectors rely on these templates to streamline their operations and enhance their customer communication. With 35 listings, there is a shop that has consistently achieved substantial sales and revenue from this niche. Offering user-friendly and customizable templates can attract businesses looking to improve their intake process.

Wedding Templates

Wedding templates are a versatile category within the digital product space on Etsy. From invitations to ceremony programs, there are numerous opportunities to provide templates for different wedding-related needs. Despite the perception of saturation, there are shops like the one with only four listings that manage to generate nearly $3,000 per month. Canva continues to be a valuable tool for creating beautiful and customizable wedding templates. Don't overlook this category, as there is still potential for significant sales and success.

Balloon Templates

A niche example that demonstrates the breadth of possibilities on Etsy is balloon templates. These templates are used for organizing and decorating parties. With 30 listings, a shop specializing in balloon templates achieves noteworthy revenue. If you have a passion for event planning or enjoy creating visually appealing designs, this niche can offer a profitable and unique digital product opportunity.

Pros and Cons of Selling Digital Products on Etsy

Before embarking on your journey as an Etsy seller of digital products, it's essential to consider the pros and cons. Let's examine some key advantages and disadvantages:


  • Wide customer reach through Etsy's large user base
  • Ability to reach a global audience
  • Low overhead costs compared to physical products
  • Flexibility to work from anywhere and set your own schedule
  • Opportunity to earn passive income from recurring sales


  • Increased competition in popular niches
  • Need for continuous marketing and promotion to stand out
  • Potential copyright and intellectual property issues
  • Investment of time and effort to consistently create and update digital products


The world of selling digital products on Etsy offers a myriad of opportunities for creative individuals. From product label templates to social media templates, custom portraits to spreadsheet templates, there are various niches to explore. By leveraging tools like Canva, Medibang, or Leonardo AI, and utilizing partnerships on platforms like Fiverr, you can create and sell high-quality digital products that cater to specific needs. While there may be challenges and competition, with dedication and innovation, you can carve out a successful business on Etsy. So take the plunge, tap into your creativity, and start profiting from the world of unsaturated digital products on Etsy.


  • Explore unsaturated niches for selling digital products on Etsy
  • Examples of successful Etsy shops that have opened within the last 12 months
  • Create and sell product label templates, social media templates, custom portraits, spreadsheet templates, and more
  • Utilize tools like Canva, Medibang, and Leonardo AI to create high-quality digital products
  • Consider the pros and cons of selling digital products on Etsy before starting your journey
  • Tap into your creativity and start profiting from the world of unsaturated digital products on Etsy


Q: Are these digital product ideas really unsaturated on Etsy? A: While certain niches may have more competition than others, the shops we have highlighted demonstrate that there is still room for success and profitability in these categories.

Q: Do I need special design skills or software to create these digital products? A: While some categories may require more technical capabilities, tools like Canva offer user-friendly templates that anyone can customize. Additionally, partnering with designers or using AI-based platforms can help create more intricate products.

Q: How can I market and promote my digital products on Etsy? A: Utilize Etsy's built-in marketing tools, optimize your product listings with relevant keywords, and actively engage with your target audience through social media or niche-specific communities.

Q: Is selling digital products on Etsy a sustainable business model? A: With the right strategy, continuous product updates, and effective marketing, selling digital products on Etsy can provide a sustainable source of income. It offers the flexibility to work from anywhere and the potential for passive income through recurring sales.

Q: Can I sell the same digital products on other platforms besides Etsy? A: Yes, you can explore other platforms like Creative Market, Gumroad, or your own website to diversify your sales channels and reach a broader audience. However, be mindful of exclusivity agreements if you choose to sell on Etsy's competitors.

Q: How much time and effort do I need to invest to succeed on Etsy? A: Building a successful Etsy shop requires consistent effort, such as creating new products, optimizing listings, and actively promoting your products. The amount of time and effort will depend on your goals and the level of success you desire.

Q: Can I sell physical products along with digital products on Etsy? A: Yes, Etsy allows sellers to offer both physical and digital products within their shops. This can be a great way to diversify your offerings and cater to different customer preferences.

Q: What are some other unsaturated digital product ideas on Etsy? A: While the categories mentioned in this article are a good starting point, it's worth exploring other niches such as printable art, e-books, digital sewing patterns, web templates, and more. Get creative and think outside the box to discover unique opportunities.

Q: Can I use free design software to create my digital products? A: While free design software like Canva can be a valuable resource, some categories may require more sophisticated tools. Investing in paid software or collaborating with designers can improve the quality and versatility of your digital products.

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