2022 Wedding Invitations: Top Etsy Sellers!

2022 Wedding Invitations: Top Etsy Sellers!

Table of Contents:

  1. Introduction
  2. Trend 1: Greenery in Wedding Invitations
  3. Trend 2: Gatefold Invitations
  4. Trend 3: Dusty Rose with White Ink
  5. Trend 4: Dark and Moody Invitations
  6. Trend 5: Invitations with Photos
  7. Trend 6: Burgundy and Navy Invitations
  8. Trend 7: Gold Foil Invitations
  9. Trend 8: Greenery with Gold Accents
  10. Trend 9: Terra Cotta Orange Invitations
  11. Trend 10: Winter Wedding Invitations
  12. Conclusion


In this article, we will explore the latest trends in wedding invitations that are sure to spark your creativity and help you create products that will sell like crazy. From timeless classics to unique and exciting designs, we will cover a wide range of trends that are currently popular in the wedding industry. So sit back, relax, and let's dive into the world of wedding invitation trends!

Trend 1: Greenery in Wedding Invitations

One trend that has been steady on Etsy for years is the use of greenery in wedding invitations. Greenery, including leaves, foliage, and laurels, offers a traditional and timeless aesthetic that many couples love. In particular, eucalyptus has gained significant popularity as a keyword for greenery-themed wedding invitations. If you are looking to create products that appeal to a broad audience, incorporating greenery into your designs is a must.

Trend 2: Gatefold Invitations

Gatefold invitations are a hot trend in the wedding invitation industry. These unique and eye-catching designs feature a foldable card with additional details on the side panels. When folded, they create a stunning presentation that is sure to impress. Gatefold invitations have lower competition compared to other trends like greenery, making it a fantastic opportunity for new sellers to enter the market and create products that will stand out.

Trend 3: Dusty Rose with White Ink

Dusty rose, paired with white ink, has evolved into a popular choice for wedding invitations. Minimalistic designs using this color combination have gained popularity for their elegant and sophisticated look. Brides are especially drawn to these designs due to the rise of printable invitations. By offering printable templates that allow customization, you can tap into this trend and create products that cater to this growing market.

Trend 4: Dark and Moody Invitations

For a unique and captivating aesthetic, consider exploring the trend of dark and moody invitations. These designs typically feature dark colors like dark emerald, dark purple, or ebony, creating an atmosphere of romance and sophistication. While this trend is not as saturated as others, it presents an excellent opportunity for sellers to showcase their creativity and attract customers looking for something different.

Trend 5: Invitations with Photos

Many customers are seeking wedding invitation templates with the option to add their own photos. This trend is particularly popular for engagement invitations and infant-themed invitations. By providing customizable templates that allow customers to personalize their invitations with their own photos, you can cater to this growing demand. This trend offers a great opportunity to create products that are both sentimental and visually stunning.

Trend 6: Burgundy and Navy Invitations

Burgundy and navy have long been a classic combination in the wedding industry. These rich and elegant colors evoke a sense of timeless beauty. Incorporating gold accents into your designs can further elevate the appeal of burgundy and navy invitations. By offering a range of designs that feature this color combination, you can tap into the enduring popularity of these hues and attract customers who appreciate their sophisticated allure.

Trend 7: Gold Foil Invitations

The search term "masala" within the context of wedding invitations refers to the trend of gold foil. Customers are looking for invitations with a faux gold foil look, and this is where templates can be incredibly useful. Template software allows you to add textures and patterns to your text, including stunning foil effects. By offering templates with these high-end finishes, you can create products that mimic the premium look of foil invitations, appealing to customers with a lower budget.

Trend 8: Greenery with Gold Accents

Combining greenery with gold accents is another trend that is gaining popularity. Customers seeking invitations that exude elegance and nature-inspired beauty are often drawn to designs featuring leaves and gold detailing. The combination of these elements creates a visually appealing contrast that captures the imagination of customers looking for invitations in this trend. By incorporating greenery and gold elements into your designs, you can attract customers searching for invitations that strike a balance between natural and luxurious aesthetics.

Trend 9: Terra Cotta Orange Invitations

Terra cotta orange, also known as terracotta, has emerged as a trend in the wedding invitation industry. This color, often used in minimalistic designs with white ink, creates a warm and inviting tone. Similar to dusty rose, invitations featuring terra cotta orange and white ink appeal to customers looking for a clean and contemporary aesthetic. By incorporating this color into your designs, you can offer products that are in line with current trends and resonate with customers seeking modern yet timeless wedding invitations.

Trend 10: Winter Wedding Invitations

While it may not come as a surprise, winter wedding invitations are trending, especially in regions where winter is the current season. Customers are often searching for last-minute Christmas or winter-themed invitations. Offering designs that capture the spirit of winter, whether through imagery or color choices, can attract customers looking for invitations that align with the season. Take advantage of the wintertime demand and create products that cater to this market.


In conclusion, the wedding invitation industry is constantly evolving, with new trends emerging year after year. From greenery-themed designs to dark and moody invitations, there is a wide range of styles to cater to every couple's preferences. By staying up to date with the latest trends and incorporating them into your designs, you can create products that resonate with customers and stand out in a competitive market. So go ahead and let your creativity flow as you explore these exciting wedding invitation trends. Happy designing!


  • Greenery-themed wedding invitations have maintained steady popularity on Etsy for several years.
  • Gatefold invitations are a unique and eye-catching trend worth considering.
  • Dusty rose with white ink is a popular choice for elegant and minimalistic wedding invitations.
  • Dark and moody invitations offer a captivating aesthetic for couples looking for something different.
  • Invitations with the option to add photos are in high demand, especially for engagement and infant-themed events.
  • Burgundy and navy are classic color choices for sophisticated wedding invitations.
  • Gold foil accents can add a touch of luxury to wedding invitations, especially when utilizing template software.
  • Combining greenery with gold accents creates invitations that balance nature and elegance.
  • Terra cotta orange invitations offer a warm and contemporary aesthetic.
  • Winter-themed wedding invitations are trending, particularly during the Christmas season.


Q: Are greenery-themed invitations suitable for all types of weddings? A: Greenery-themed invitations can work well for various wedding styles, from rustic to modern. The versatility of greenery allows it to complement different themes and color schemes.

Q: Can gatefold invitations be customized easily? A: Yes, gatefold invitations can be customized just like any other type of invitation. They provide a unique presentation while still allowing room for personalization.

Q: What is the advantage of using templates for wedding invitations? A: Templates offer convenience and flexibility. They allow customers to personalize their invitations easily and provide sellers with a scalable solution for creating multiple designs.

Q: Are dark and moody invitations suitable for traditional weddings? A: Dark and moody invitations can add a touch of drama and sophistication to traditional weddings. They create a unique ambiance that can be appreciated by couples looking for a more unconventional approach.

Q: How can I incorporate gold accents into my wedding invitations? A: Including gold accents can be achieved through various design elements, such as borders, typography, or embellishments. It adds a touch of luxury and elegance to the overall look of the invitation.

Q: Are terra cotta orange invitations suitable for summer weddings? A: While terra cotta orange invitations are often associated with autumn or fall weddings, they can also work well for summer weddings. The warm tones can complement the vibrant and festive atmosphere of the season.

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