The Ultimate Guide to Selling on Etsy

The Ultimate Guide to Selling on Etsy

Table of Contents

  1. Introduction
  2. What is an Online Marketplace?
  3. Selling on Etsy
  4. Etsy Buyer Statistics
  5. Etsy Revenue Statistics
  6. Etsy Seller Statistics
  7. Types of Shops that Do Well on Etsy
  8. Etsy vs Your Own Website
  9. Benefits of Selling on Etsy
  10. Benefits of Having Your Own Website
  11. Next Steps


In this article, we will be discussing the topic of selling on Etsy and whether it is the right marketplace for you. We will first explore what an online marketplace is and how it differs from a solo seller website. Then, we will dive into the statistics of Etsy buyers, revenue, and sellers to provide a better understanding of the platform. Additionally, we will discuss the types of shops that tend to perform well on Etsy. Finally, we will compare the benefits of selling on Etsy versus having your own website and provide guidance on the next steps to take.

What is an Online Marketplace?

According to Forbes, an online marketplace is a website or app that facilitates shopping from many different sources. Unlike a solo seller website, which focuses on a single seller's products, a marketplace allows multiple sellers to offer their products in one central location. Examples of well-known marketplaces include Amazon, eBay, and Etsy. When buying from a marketplace, customers have the option to purchase from either the marketplace itself or third-party sellers who operate within the marketplace.

Selling on Etsy

Etsy is an online marketplace that primarily focuses on handmade, vintage, and crafty supplies. It provides a platform for sellers to showcase and sell their unique products to a wide audience. Unlike platforms like Amazon, Etsy does not sell its own products; instead, all purchases on Etsy are made from third-party sellers. Etsy saw a significant increase in buyers and revenue during 2019-2020 due to the COVID-19 pandemic, as more people turned to online shopping. The marketplace has become especially popular among buyers who prefer to support local sellers.

Etsy Buyer Statistics

Etsy's buyer statistics reveal the platform's growing popularity. In 2020, there were 81.9 million buyers on Etsy, compared to 46.35 million in 2019. This substantial increase is attributed to the rise in online shopping caused by the pandemic. Despite the anticipated decrease in demand as physical stores reopen, it is expected that Etsy will continue to see high numbers of buyers due to its niche focus on unique and handmade products.

Etsy Revenue Statistics

Etsy's revenue has also experienced a significant jump from 2019 to 2020. In 2019, the platform generated $818 million in revenue, whereas in 2020, it reached $1.7 billion. This increase highlights Etsy's success as a marketplace and the potential for sellers to generate substantial profits. With a growing customer base and increasing revenue, Etsy offers a lucrative platform for sellers to showcase their products.

Etsy Seller Statistics

The number of sellers on Etsy has been steadily increasing over time. In 2020, there were approximately 4 million sellers on the platform, representing a significant jump from previous years. While this number may be smaller compared to marketplaces like Amazon, Etsy's emphasis on niche products attracts a specific group of sellers who excel in areas such as craft supplies, handmade goods, and vintage items.

Types of Shops that Do Well on Etsy

Etsy shops that perform well on the platform typically fall into categories such as craft supplies, handmade goods, and vintage items. Craft supplies, including tools and materials for various crafting projects, are particularly popular among buyers. As evidenced by the top-selling shops on Etsy, many of them specialize in craft supplies and have achieved significant success in terms of sales and customer satisfaction. Additionally, handmade goods and vintage items also have a strong presence on Etsy, appealing to buyers who appreciate unique and one-of-a-kind products.

Etsy vs Your Own Website

When deciding whether to sell on Etsy or create your own website, it is important to weigh the benefits and limitations of each. Selling on Etsy provides several advantages, such as the ability to get started for free with 40 free listings, access to a built-in buyer market, and faster product testing due to the platform's existing traffic. Additionally, Etsy's marketplace exposure allows sellers to reach a wide audience and potentially increase sales. On the other hand, having your own website offers more control and customization options, direct customer communication, and the ability to build a brand that is independent of any marketplace. It is also worth considering that having both an Etsy shop and your own website can provide a dual marketing strategy that expands your reach and maximizes sales opportunities.

Benefits of Selling on Etsy

Selling on Etsy offers several benefits for sellers, including:

  1. Easy and cost-effective start: Setting up an Etsy shop requires minimal financial investment, making it an accessible platform for new sellers.
  2. Marketplace exposure: Etsy's large customer base provides sellers with exposure to a wide audience, increasing the chances of making sales.
  3. Fast product testing: With Etsy's existing traffic, sellers can quickly gauge the market's response to their products and make necessary adjustments.
  4. Brand recognition: Etsy is a well-known and reputable platform, which can enhance a seller's credibility and attract more customers.
  5. Community and support: Etsy has a strong community of sellers who share knowledge, provide support, and collaborate, fostering a sense of belonging and growth.

Benefits of Having Your Own Website

Having your own website as a seller offers several advantages, including:

  1. Customization and branding: With your own website, you have full control over the design and branding, creating a unique online presence that aligns with your products and values.
  2. Direct communication with customers: Owning a website allows you to establish direct and consistent communication channels with your customers, fostering stronger relationships and customer loyalty.
  3. Flexibility and independence: Without the limitations of a marketplace, you have the freedom to implement your own strategies, pricing, and marketing techniques.
  4. Data ownership and analytics: Having your own website enables you to collect and analyze customer data, gaining valuable insights that can inform business decisions and growth strategies.
  5. Diversification and expansion: By having both an Etsy shop and your own website, you can diversify your revenue streams and expand your customer reach, maximizing sales opportunities.

Next Steps

If you are considering selling on Etsy, you can sign up through the provided link in the description to get 40 free listings. Additionally, stay tuned for future videos that will provide more in-depth guidance on setting up and optimizing your Etsy shop. If you prefer to have your own website, there are various platforms such as Shopify and WooCommerce that can help you get started. Keep in mind that driving traffic to your website will require effective marketing strategies, and consider exploring options like paid ads and social media promotions. Regardless of your choice, continuous learning, experimentation, and adaptation are key to the success of your online business.

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