The Hidden Costs of Selling on Etsy Revealed

The Hidden Costs of Selling on Etsy Revealed

Table of Contents:

  1. Introduction
  2. Understanding Etsy Fees 2.1 Listing Fees 2.2 Transaction Fees 2.3 Processing Fees
  3. Optional Fees 3.1 Etsy Payment Fees 3.2 Deposit Fees 3.3 Currency Conversion Fees 3.4 Value-Added Tax (VAT) Fees 3.5 Advertising Fees 3.5.1 Offsite Ads 3.5.2 Etsy Ads 3.6 Shipping Label Fees 3.7 Etsy Pattern Fees 3.8 Square Fees 3.9 Etsy Seller Subscription Fee
  4. Calculating Your Total Etsy Fees
  5. Maximizing Your Profit on Etsy
  6. Conclusion

Understanding Etsy Fees: A Comprehensive Guide to Selling on Etsy


If you are a new or aspiring Etsy shop owner, navigating through the various fees charged on your Etsy invoices can be overwhelming and confusing. The fee descriptions provided by Etsy can be difficult to understand, making it challenging to determine which fees are applicable to you and which ones are optional. This guide aims to simplify the understanding of Etsy fees, providing a comprehensive breakdown of the different types of fees and how they affect your overall costs and profits.

  1. Understanding Etsy Fees

Running an Etsy shop involves several types of fees that every shop owner needs to be aware of. These fees can vary depending on the products you sell and the country you operate in. It's crucial to grasp the fundamentals of each fee to effectively manage your expenses on the platform.

2.1 Listing Fees

Listing fees are the fees charged by Etsy to have your products displayed on the platform, regardless of whether they sell or not. For each product you list, you will pay a listing fee of 20 cents per listing. This fee covers a four-month listing period, after which you can choose to relist the item for an additional 20 cents if it hasn't sold. The process differs if you sell one-of-a-kind items, use the auto-renew option, or have multiple quantities of the same item.

2.2 Transaction Fees

Transaction fees are charged by Etsy for every sale you make. These fees are a percentage of the total sale amount, including shipping and gift wrap charges. At the time of writing, Etsy's transaction fee is 6.5%. It's important to understand how transaction fees are calculated and how they impact your overall revenue.

2.3 Processing Fees

Processing fees are separate from transaction fees and are charged for the payment processing of each sale. Etsy employs its in-house payment processing system called Etsy Payments, which replaced the option to use PayPal for most shop owners. The processing fees are country-specific, varying between 3% and 6.5% of the total item price, plus a flat fee per order. It's essential to familiarize yourself with the processing fees applicable in your country.

  1. Optional Fees

In addition to the mandatory fees, Etsy also offers several optional services and features that you can choose to utilize and pay for. Understanding these optional fees can help you make informed decisions on whether to invest in them based on your business needs and budget.

3.1 Etsy Payment Fees

When using Etsy Payments as your payment processor, additional fees may apply. Some countries charge a deposit fee for Etsy to deposit the funds from your sales into your bank account. The minimum amount required for deposit and the threshold to avoid paying the deposit fee vary by country. Ensure you check the deposit fee requirements for your country and factor them into your financial calculations.

3.2 Currency Conversion Fees

If you list a product in a currency different from your bank's currency, Etsy charges a 2.5% fee to convert your funds from Etsy Payments to your bank account's currency. It's crucial to understand the implications of currency conversion fees when pricing your items and managing your finances.

3.3 Value-Added Tax (VAT) Fees

Depending on your location, Etsy may be required to collect VAT on your seller fees and Etsy Payments processing fees. The VAT rates and regulations vary by country. Familiarize yourself with your country's VAT requirements and the specific rates that may apply to your Etsy transactions.

3.4 Advertising Fees

Etsy offers two types of advertising options: offsite ads and Etsy ads. These advertising fees aim to increase your product visibility and drive more traffic to your listings. While some sellers are mandatory participants in offsite ads, Etsy ads are entirely optional.

3.4.1 Offsite Ads

Offsite ads promote your products on external platforms like Facebook, Instagram, and Google. If you are required to participate in offsite ads, you will pay a fee on the order total, including shipping and gift wrap charges, when someone clicks on your offsite ad and makes a purchase. The fee percentage varies depending on your shop's annual sales volume.

3.4.2 Etsy Ads

Etsy ads, also known as promoted listings, allow sellers to pay for increased visibility within Etsy's search results. Using a bidding auction system, sellers set a daily budget and pay per click on their promoted listings. The fees for Etsy ads are determined by factors such as the number of clicks and the competitiveness of the targeted keyword.

3.5 Shipping Label Fees

Etsy offers the option to purchase and print shipping labels directly from the platform. This service is available only in select countries and for specific carriers. Shipping label fees vary based on factors such as package weight, dimensions, and insurance coverage. Take into account the shipping label fees when determining your shipping costs and overall pricing strategy.

3.6 Etsy Pattern Fees

Etsy Pattern is a website builder that allows you to create a dedicated website for your Etsy shop. By integrating your Etsy listings with Pattern, you gain additional branding and customization options. However, there is a flat monthly fee of $15 to use the Pattern service.

3.7 Square Fees

Etsy has a partnership with Square, enabling sellers to process payments using Square card readers. If your Square reader is synced with your Etsy inventory, you will be charged transaction and listing fees similar to Etsy Payments. If your Square inventory is not synced, you will be charged a flat fee of 20 cents per transaction.

3.8 Etsy Seller Subscription Fee

Etsy offers a subscription service called Etsy Plus, which provides various benefits such as shop listing credits and advanced shop customization. The subscription fee for Etsy Plus is $10 per month. Assess the benefits offered by Etsy Plus and evaluate if the subscription aligns with your shop's needs.

  1. Calculating Your Total Etsy Fees

Understanding the individual fees in isolation is crucial. However, it's equally important to grasp how these fees collectively impact your total expenses and ultimately affect your profitability. Utilize online calculators specifically designed for Etsy fees to accurately calculate your total fees per sale and assess your profit margins.

  1. Maximizing Your Profit on Etsy

While managing Etsy fees is essential, ensuring a healthy profit margin is equally important. Consider other costs involved in your business, such as material costs and labor, when pricing your products. Factor in these costs alongside Etsy fees to determine the ideal pricing strategy that maximizes your profit.

  1. Conclusion

Navigating the world of Etsy fees may initially seem overwhelming, but with a deeper understanding of each fee and its impact on your business, you can navigate the platform with confidence. Continuously evaluate your expenses and profitability to adapt your pricing strategy and optimize your Etsy shop's success.


  • Understand the various fees charged on Etsy invoices
  • Differentiate between mandatory and optional fees
  • Calculate your total Etsy fees accurately
  • Maximize your profit margin by considering all costs
  • Navigate Etsy with confidence and optimize your shop's success


Q: Are Etsy fees the same for all sellers? A: No, Etsy fees vary depending on factors such as country of operation, sales volume, and enrollment in optional services like Etsy Plus and offsite ads. It's essential to familiarize yourself with the specific fees applicable to your shop.

Q: Can I use PayPal for my Etsy shop? A: As of April 2021, Etsy Payments has become the primary payment processing system on Etsy. Most sellers are required to use Etsy Payments, and PayPal is no longer an available option for payment processing.

Q: How do I calculate my total profit on Etsy? A: To calculate your total profit on Etsy, subtract all expenses, including Etsy fees, material costs, labor costs, and any additional costs incurred in producing your products, from your total revenue.

Q: Are there alternatives to Etsy for selling handmade products? A: Yes, there are alternative platforms for selling handmade products, such as Amazon Handmade and Shopify. However, Etsy remains one of the most popular and well-established marketplaces for handmade and artisanal products. Consider exploring multiple platforms to find the one that suits your business needs best.

Q: Can I change my Etsy shop's pricing strategy? A: Yes, you can change your pricing strategy on Etsy. It's essential to periodically evaluate your costs, competitors' pricing, and market demand to adjust your prices accordingly. Experimenting with different pricing strategies can help you find the optimal balance between profitability and customer demand.

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