Starting a Successful Etsy Sticker Shop on a Budget

Starting a Successful Etsy Sticker Shop on a Budget

Table of Contents

  1. Introduction
  2. My Inspiration for Starting an Etsy Shop
  3. Designing My Stickers
  4. Printing and Cutting Stickers
  5. Creating a Logo for My Shop
  6. Getting a Cricut Explore Machine
  7. Making More Sticker Designs
  8. Making Backing Cards and Other Products
  9. Photographing and Listing Products on Etsy
  10. Packaging and Shipping
  11. Sales and Reviews
  12. The Cost of Starting My Etsy Shop
  13. Future Plans and Conclusion


Welcome to my journey of starting an Etsy shop from scratch. In this article, I will take you through the entire process of how I developed my shop, created unique sticker designs, and made my products available for sale. Starting an Etsy shop has been an exciting venture for me, and I'm here to share my experiences and insights with you. So, if you're considering starting your own Etsy shop or simply interested in the journey of a budding artist, keep reading!

My Inspiration for Starting an Etsy Shop

When I came across YouTube videos showcasing other people's successful Etsy shops, I was instantly inspired to start my own. The idea of showcasing my artwork and selling unique products seemed like a lot of fun and a great way to make some extra income. With a newfound motivation, I embarked on my journey to create an Etsy shop and share my creativity with the world.

Designing My Stickers

To begin my Etsy shop journey, I needed unique and eye-catching sticker designs. Drawing inspiration from my newly adopted black cat, I started creating sticker designs featuring cats and nature-inspired illustrations. I used my printer to print the designs on sticker paper, although the initial results weren't perfect due to issues with the printer. However, with some adjustments and troubleshooting, I was able to achieve better results.

Printing and Cutting Stickers

Instead of struggling to hand-cut the stickers, I invested in a two-inch circle punch. While the punch didn't provide the cleanest cut, I managed to trim around the edges and improve the appearance of each sticker. It was a time-consuming process, but it allowed me to create a consistent and professional look for my stickers. However, I soon realized the need for a more efficient cutting method.

Creating a Logo for My Shop

Establishing a brand identity was crucial for my Etsy shop. I decided to create a logo that represented my artistic style and personality. Drawing brushes, pencils, and flowers, I designed a logo that perfectly reflected my vibe. I used this logo on my Etsy page, as well as on thank you cards and stickers to create a cohesive and recognizable brand image.

Getting a Cricut Explore Machine

During my journey, I stumbled upon a great deal on Facebook Marketplace. I found a slightly older model of the Cricut Explore machine, originally priced at $230, for only $80. Thrilled with the opportunity, I quickly acquired the machine, eager to explore its capabilities. After setting it up, I began creating more sticker designs to test out the Cricut machine's functionality.

Making More Sticker Designs

With the Cricut machine, I delved further into designing stickers. Inspired by my love for animals and nature, I focused on creating more intricate and detailed designs. The machine had a learning curve, but once I became familiar with its operations, I could easily load the designs and peel the stickers off the mat. The initial batches weren't perfect, but they served as excellent freebies to attract customers.

Making Backing Cards and Other Products

Expanding my product range, I decided to order pins from Sticker Mule and create backing cards for them. It was a thrilling experience to see my designs transformed into physical products. Additionally, I ventured into making magnets featuring my sticker designs. This diversification allowed me to cater to a wider customer base and add value to my offerings.

Photographing and Listing Products on Etsy

In order to showcase my products effectively, I invested time and effort in photographing them. With a simple and aesthetically pleasing backdrop, I captured captivating images that showcased the quality and uniqueness of each item. Uploading these photos onto Etsy, I created detailed product listings, highlighting the features and dimensions of each item. However, this process took longer than expected, but it was crucial to present my products in the best possible light.

Packaging and Shipping

Creating a memorable unboxing experience for my customers became a priority. I thoroughly enjoyed packaging my products, making them visually appealing and adding a personal touch. Using inexpensive materials such as tissue paper, sealable cellophane bags, and bubble mailers, I ensured that each customer received their purchase in pristine condition. The packaging process added an extra layer of excitement and satisfaction to my journey.

Sales and Reviews

As my Etsy shop gained visibility, I began receiving sales and positive reviews. While the number of sales wasn't significant initially, each purchase boosted my confidence and motivated me to further improve my products. Customer reviews played a crucial role in building credibility and attracting potential buyers. The more positive reviews I received, the higher the chances of attracting new customers.

The Cost of Starting My Etsy Shop

Starting an Etsy shop required some initial investment. I spent $6 on plain white cardstock, $10 on colored cardstock, and $10 on sticker paper. The tissue paper and sealable cellophane bags were sourced from the dollar store, costing approximately $1. Additionally, I purchased 50 bubble mailers for $9 and a small amount of twine from the dollar store. Including the $80 spent on the Cricut machine, the total cost of setting up my Etsy shop amounted to $123.

Future Plans and Conclusion

While I've made progress in my Etsy shop journey, I aspire to continue growing and expanding my product offerings. My ultimate goal is to turn my Etsy shop into a successful side hustle, serving as a platform to showcase my creativity and generate additional income. If you're considering starting your own Etsy shop, I hope my experience inspires and encourages you to take the leap. And don't forget to check out my Etsy shop for unique stickers, magnets, and pins. Your support means the world to me as I continue pursuing my passion for creating beautiful illustrations.


  • Starting an Etsy shop from scratch and building a brand
  • Designing unique and eye-catching sticker designs
  • Investing in a Cricut Explore machine for efficient cutting
  • Creating a logo that represents the brand identity
  • Expanding product range with pins and magnets
  • Showcasing products through captivating photography
  • Providing a memorable unboxing experience for customers
  • Attracting sales and reviews to build credibility
  • The initial cost of setting up the Etsy shop
  • Future plans for growth and success


Q: How much did it cost to start your Etsy shop? A: The initial cost of setting up my Etsy shop, including materials and the Cricut Explore machine, amounted to $123.

Q: What inspired you to start an Etsy shop? A: I was inspired by seeing successful Etsy shops on YouTube and wanted to showcase my artwork and creativity while making some extra income.

Q: How did you design your stickers? A: I drew inspiration from my black cat and created nature-inspired illustrations for my sticker designs.

Q: How did you cut your stickers? A: Initially, I used a two-inch circle punch, but later invested in a Cricut Explore machine for more efficient cutting.

Q: What other products do you offer in your Etsy shop? A: Apart from stickers, I also offer pins and magnets featuring my unique designs.

Q: How do you package and ship your products? A: I use inexpensive materials such as tissue paper, sealable cellophane bags, and bubble mailers to ensure the products are packaged securely and arrive in excellent condition.

Q: How did you attract sales and reviews? A: By consistently providing high-quality products and excellent customer service, I was able to attract sales and positive reviews from satisfied customers.

Q: What are your future plans for your Etsy shop? A: I aim to continue growing my Etsy shop, adding new sticker designs and expanding my product range. Ultimately, I hope to turn it into a successful side hustle.

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