Revitalize Your Etsy Shop with Simple Strategies

Revitalize Your Etsy Shop with Simple Strategies

Table of Contents:

  1. Introduction
  2. Recognizing the Stuckness
  3. The Shift in the Etsy Shop
  4. The Pivot Strategy
    1. Pivoting from Want Items to Need Items
    2. Identifying Evergreen Items
    3. Implementing the Lipstick Effect
  5. The Importance of Organic Sales
  6. The Role of Ads in a Business
  7. Creating Items that Buyers Want
  8. Balancing the Creative and Business Brain
  9. Dispelling the Starving Artist Trope
  10. Conclusion



Welcome to the Coffee and Craft Podcast, where we sip on coffee, chat about crafting, and explore various topics related to creativity and running a business. In today's episode, we delve into the concept of being stuck and how it affected my Etsy shop. I'll share the strategies I implemented to overcome this stagnancy and reinvigorate my business. While not all the strategies may apply to your situation, I aim to provide insights that can benefit as many people as possible. So, grab your favorite beverage and let's get started!

Recognizing the Stuckness

Around April or May last year, I started feeling a shift in my Etsy shop. Despite a strong start to the year, I noticed a decline in sales and an imbalance between the time and effort I was putting in and the returns I was getting. It progressively felt like an insurmountable challenge, and thoughts of quitting Etsy altogether crossed my mind. However, I weighed my options carefully and decided to pivot my approach, giving it one last shot.

The Shift in the Etsy Shop

I identified that the type of customer Etsy was attracting had changed. They were now more inclined towards lower ticket items rather than higher ticket products. To adapt to this shift, I realized I needed to pivot my items from finished handmade products towards something more supplies-oriented. I wanted to offer something that customers could use to create their own crafts. This strategy would help attract the new customer base that Etsy was appealing to.

Pivoting from Want Items to Need Items

To effectively pivot my items, I examined my niche and the products I was offering. It became evident that certain items fell under the category of "want" items, while others were considered "need" items. Want items were those that provided aesthetic value, such as finished handmade decor pieces like embroidered hoops. On the other hand, need items were products that served a purpose or helped customers engage in a specific craft, like providing embroidery designs and the necessary supplies.

By aligning my products with the needs of my customers, I could tap into their desires while also catering to their practical requirements. It's important to note that the balance between want and need items can vary across niches and individual shops. Understanding your target audience and their preferences is key in determining the right blend of products to offer.

Identifying Evergreen Items

Another crucial step in revitalizing my Etsy shop was rethinking the types of items I offered. While I enjoyed creating one-of-a-kind pieces, I realized the importance of also having evergreen items. These are products that can be made repeatedly and remain relevant throughout the year.

I chose to focus on seasonal products by identifying key holidays and events that aligned with my niche. This allowed me to cater to the demands of customers during specific periods, ensuring a consistent flow of sales. However, it's essential to be selective and choose the events and holidays that resonate most with your target audience.

Implementing the Lipstick Effect

The final strategy I employed was the Lipstick Effect. This concept suggests that even in times of financial constraint, people are inclined to treat themselves to affordable indulgences. I applied this effect to my shop by considering what kind of products my customers might view as affordable treats.

For example, as an embroidery artist, I recognized that embroidery floss and supplies could be seen as affordable treats for enthusiasts. By broadening my product range to include these items, I could tap into the lipstick effect and create a sense of value and indulgence for customers.

The Importance of Organic Sales

Throughout this journey, I realized the significance of organic sales. While online advertising can be beneficial, building a sustainable business model should not rely solely on ads. It's crucial to create products that resonate with your audience and generate organic interest. If you find that you are only making sales when running ads, it may indicate underlying issues with your products or business strategy.

Organic sales not only provide a more stable foundation for your business but also demonstrate the genuine appeal of your offerings. So, while ads can be helpful in generating exposure, the ultimate goal should be to build a brand and product line that can thrive organically.

The Role of Ads in a Business

I must clarify that ads can indeed work effectively in driving sales for a business. However, becoming overly reliant on ads as the sole revenue driver may be unsustainable in the long run. Your business should be able to stand on its own feet even without running ads. It's essential to strike a balance and ensure that your products and brand have intrinsic appeal and value beyond marketing campaigns.

So, while incorporating ads into your marketing strategy is a valid approach, don't lose sight of the importance of organic growth and customer satisfaction. Building a strong brand that resonates with your target audience should be the primary focus.

Creating Items that Buyers Want

As artists and makers, it's important to understand that creating products that buyers want does not equate to "selling out." There is an art to pleasing your audience while maintaining your creativity and integrity. Running a successful business requires a balance between your creative and business brain.

When working on your craft, let your creative persona take the wheel and guide you in artistic exploration. However, when making business decisions, switch to your business brain and evaluate what products will resonate with your target audience. It's essential to set aside notions of selling out or compromising your artistic vision. Aligning your creations with customer preferences is not only a smart business move but also an opportunity to grow and expand your reach.

Balancing the Creative and Business Brain

The creative and business brains are like two different individuals in one vehicle. They must work together to achieve success. When you're in creative mode, embrace your artistic side to innovate, craft, and ideate without worrying about the marketability of your work. In contrast, when making business decisions, let your business persona take charge and analyze the market, trends, and customer preferences.

Remember, being a creative entrepreneur means navigating both sides effectively. By finding the right balance between creativity and business acumen, you can create products that resonate with your customers and drive sales.

Dispelling the Starving Artist Trope

The notion of the "starving artist" has perpetuated the idea that making money from art is a luxury rather than a viable career path. It's essential to challenge this trope and acknowledge that making a living from your creativity is both possible and deserving of respect. Successful artists and makers are not any less creative or genuine simply because they monetize their talents.

In fact, taking control of your artistic journey and building a sustainable business allows you to reach more people, positively impact lives, and continue doing what you love. Don't let the fear of "selling out" or societal expectations hold you back from embracing the opportunities that arise from turning your passion into a thriving enterprise.


In conclusion, navigating the challenges of being stuck in a creative business requires adaptability and a willingness to pivot. By recognizing shifts in your market, pivoting your product offerings, and embracing the lipstick effect, you can revitalize your business and thrive amidst changing circumstances. Remember, it's essential to strike a balance between catering to customer preferences and maintaining your artistic integrity. By embracing both your creative and business brains, you can create a sustainable business that fulfills both your artistic aspirations and financial goals. So, keep crafting, keep innovating, and above all, keep believing in the potential of your creative endeavors.


  • Overcoming the feeling of being stuck in an Etsy shop and revitalizing the business
  • Recognizing the shift in customer preferences and pivoting product offerings
  • The importance of offering need-based items alongside want-based products
  • Leveraging the concept of "Evergreen" items to ensure consistent sales throughout the year
  • Implementing the Lipstick Effect to attract customers with affordable treats
  • The significance of organic sales in building a sustainable business model
  • Understanding the role of ads as a marketing tool but not relying solely on them for revenue
  • Balancing the creative and business brain to create products that buyers want
  • Dispelling the myth of the starving artist and embracing the opportunities of monetizing creativity

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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