Maximize Your Sales: Learn How to Create Etsy & Shopify Listings in Vela

Maximize Your Sales: Learn How to Create Etsy & Shopify Listings in Vela

Table of Contents

  1. Introduction
  2. Creating a New Listing within Vella
  3. Using a Listing Profile
  4. Working from Scratch
  5. Selecting the Selling Platforms
  6. Editing Listings Across Multiple Stores
  7. Adding Photos and Videos
  8. Editing Titles with AI
  9. Writing Descriptions with AI
  10. Editing Listing Tags
  11. Setting Prices and Quantities
  12. Creating Variants
  13. Updating Skews
  14. Assigning Categories and Editing Variations
  15. Updating Shipping Information
  16. Adding Channel-Specific Details
  17. Customizing Search Engine Listings
  18. Adding Listings to Other Channels
  19. Publishing and Editing Listings

Creating a New Listing within Vella

In this article, we will guide you through the process of creating a new listing within Vella. Whether you are starting from scratch or using a listing profile, Vella provides an intuitive platform to showcase your products across different selling platforms. We will cover step-by-step instructions on how to select selling platforms, add photos and videos, write compelling titles and descriptions, set prices and quantities, create variants, update shipping information, and customize search engine listings. By the end of this article, you will have all the knowledge you need to create and manage your listings effectively.


Before we dive into the details, let's understand the purpose of Vella and why it is an essential tool for online sellers. Vella is a powerful e-commerce platform that enables sellers to create and manage listings seamlessly. With Vella, you can easily showcase your products on multiple selling platforms such as Shopify and Etsy, ensuring maximum exposure and reach to potential customers. Whether you are a small business owner or a seasoned entrepreneur, Vella simplifies the listing creation process, saving you time and effort.

1. Using a Listing Profile

A listing profile is a pre-defined template that allows you to quickly create listings with consistent details across different stores. In this section, we will explore how to use a listing profile to streamline your listing creation process.

To begin, navigate to the main view of any of your stores within Vella. Here, you will find the "Create Listing" button. Clicking on this button will take you to a blank template where you can start creating your listing.

If you prefer to use a listing profile, you can select it from the drop-down menu. A listing profile allows you to use the details of an existing listing as a template for your new listing. This is particularly helpful if you have similar products listed on different stores.

However, for the purpose of this article, we will focus on creating a listing manually from scratch. This gives you more flexibility and control over the listing details.

2. Working from Scratch

When starting from scratch, you have the freedom to customize every aspect of your listing. You start with a blank template where you can input all the necessary information.

To create a listing for a single shop or multiple shops across different platforms, select the selling platforms from the drop-down menu. For example, if you want to sell on Shopify and Etsy, choose these platforms from the menu.

Once you have selected the platforms, you will see separate tabs for each platform. Any edits you make in the "Shop" tabs will only affect the respective store.

To ensure consistency across all selected stores, you can add the same photo to both the Etsy and Shopify tabs. Simply click on the plus button within the platform tab to add a photo.

3. Adding Photos and Videos

Visual content plays a crucial role in attracting potential buyers. In this section, we will guide you on how to add photos and videos to your listings.

To add a photo to both the Etsy and Shopify listings, click on the plus button within the respective platform tabs. This will display the photo in both tabs, enhancing the visual appeal of your listing.

If you want to add an additional photo that is specific to the Shopify listing, you can do so by clicking the plus button within the Shopify tab.

In the same manner, you can add a video to either listing. Simply scroll down to the video section and follow the prompts to upload a video.

By including visually appealing content in your listings, you can capture the attention of potential buyers and increase the chances of making a sale.

4. Editing Titles with AI

The title of your listing plays a significant role in attracting potential buyers and improving search rankings. In this section, we will explore how to optimize your listing titles using AI.

Within the Vella platform, you have access to powerful AI functions that can improve your listing titles. To edit the titles, click on the respective platform tab and then click on the magic wand button.

The AI algorithm within Vella is programmed to optimize listings for the specific platform they are listed on. You can choose to improve your title using AI, and the algorithm will get to work updating it based on the platform's optimization criteria.

This feature saves you time and effort, ensuring that your listing titles are compelling and optimized for maximum visibility.

5. Writing Descriptions with AI

A well-crafted product description is essential for providing detailed information to potential buyers. In this section, we will discuss how to write compelling descriptions using AI.

Similar to editing titles, you can use AI to improve your listing descriptions. Within the Vella platform, click on the respective platform tab and then click on the magic wand button.

The AI algorithm in Vella provides various options to adjust your descriptions based on the platform's optimization criteria. By opting for the "improve writing" option, the AI will enhance your description content, ensuring it is engaging, informative, and tailored to your target audience.

With AI-powered descriptions, you can effectively communicate the features and benefits of your product, enticing potential buyers to make a purchase.

6. Editing Listing Tags

Listing tags are keywords that help potential buyers discover your products through search filters. In this section, we will discuss how to edit listing tags within Vella.

You can edit listing tags in two ways. First, you can navigate to the Vella tab and click on "profiles." Here, you will find pre-existing tag profiles across all the shops you have selected. These tag profiles save you time by suggesting relevant keywords based on your product category.

Alternatively, you can manually type the tags into the text box. If you want more assistance, you can use AI to generate tags for you. This feature ensures that your listing tags effectively represent your product and increase its visibility in search results.

By optimizing your listing tags, you improve your chances of attracting relevant traffic and potential buyers to your listings.

7. Setting Prices and Quantities

Pricing your products appropriately is crucial for generating sales and maximizing profits. In this section, we will guide you on how to set prices and quantities within Vella.

In the price section, you may notice differences between the Shopify and Etsy tabs. These differences reflect the unique settings each platform has for pricing. To maintain consistency, set the same base price across all platforms and then make individual edits as needed.

Similarly, in the quantity section, set the same base quantity for all platforms and make necessary adjustments if required.

By effectively setting prices and quantities, you can ensure that your listings are competitive and accurately reflect the availability of your products.

8. Creating Variants

Variants offer buyers the option to choose from different options or versions of your product. In this section, we will cover how to create variants within Vella.

To create variants, navigate to the variation section and follow the prompts to add different options. For example, if you sell a t-shirt in multiple sizes and colors, you can create variants for each size and color combination.

You can keep the prices of variants the same or customize them individually. Additionally, you can update the quantities to reflect the availability of each variant.

By offering variants, you cater to different buyer preferences and increase the chances of making a sale.

9. Updating Skews

Skews are unique identifiers for individual product variations. In this section, we will discuss how to update skews within Vella.

Once you have created variants, navigate to the skew tab. Here, you can update the skews for the product variations you just created.

Vella ensures that you meet all the selected criteria required per platform. It keeps track of the skews, ensuring that you complete all the necessary information.

By updating skews, you accurately distinguish between different product variations, making it easier for buyers to choose their desired options.

10. Assigning Categories and Editing Variations

Assigning categories to your products helps buyers discover them in relevant search results. In this section, we will guide you on how to assign categories and edit variations within Vella.

Within the Etsy tab, you need to assign your listing to a specific product category. This step is necessary to ensure your listing appears in the appropriate search results on Etsy.

Additionally, within both the Etsy and Shopify tabs, you can edit variations that are specific to each platform. This allows you to tailor the variations based on platform requirements and buyer preferences.

By assigning categories and editing variations, you optimize your listings for improved visibility and discoverability.

11. Updating Shipping Information

Accurate and transparent shipping information is crucial for managing buyer expectations and ensuring smooth transactions. In this section, we will discuss how to update shipping information within Vella.

The listing detail section allows you to add channel-specific shipping details for each listing. Navigate to the respective platform tab and fill in the required information.

Ensure that you provide clear information about shipping costs, delivery times, and any shipping restrictions or requirements. This helps potential buyers make informed decisions and eliminates any potential confusion or issues during the purchasing process.

By updating shipping information, you create a positive buying experience for your customers, increasing the chances of repeat purchases and positive reviews.

12. Adding Channel-Specific Details

Each selling platform may have specific requirements or features that can enhance your listings. In this section, we will guide you on adding channel-specific details within Vella.

Navigate to the respective platform tabs to access the channel-specific details. Here, you can customize the additional information based on the preferences and requirements of each platform.

For example, in the Etsy tab, you can enable personalization options if your product supports customization. In the Shopify tab, you may have the option to enter vendor information, although this step is optional.

By leveraging channel-specific details, you optimize your listings for each platform, enhancing the buying experience for potential customers.

13. Customizing Search Engine Listings

Customizing how your product appears in search engine results can improve its visibility and click-through rates. In this section, we will discuss customizing search engine listings within Vella.

While customizing search engine listings is not possible for Etsy, you can customize them for Shopify. Before finalizing your listings, ensure that the search engine listing details accurately represent your product and entice potential buyers to click on your listing.

By optimizing search engine listings, you improve the chances of attracting organic traffic and potential buyers from search engine results.

14. Adding Listings to Other Channels

Expanding your reach to different selling platforms can significantly increase your product's exposure and sales potential. In this section, we will discuss how to add listings to other channels within Vella.

To add a listing to another channel, click on the plus button next to the corresponding section within the Vella platform. Choose the desired channel, and Vella will prompt you to select a listing as a template or start from scratch.

By selecting a listing as a template, you can ensure that the settings carry over to the new channel. This saves you time and effort, especially when you have multiple listings with similar attributes.

By adding listings to other channels, you tap into new audiences and increase your chances of making sales across different platforms.

15. Publishing and Editing Listings

Once you have completed all the necessary details and customization, it's time to publish your listings. In this section, we will discuss publishing and editing listings within Vella.

To publish your listings, click on the "Publish" button in the bottom right corner of the Vella platform. You can choose to save the product as a draft or make it an active listing in all your selected stores.

Confirm your selection and wait for the listings to publish. Once published, you will see your listings appear in the main view of Vella. You can identify the different stores your listing is published on by the respective platform icons.

If you need to make any changes to your listings in the future, you can easily edit them within the Vella platform. The editing options allow you to update the listings individually or in bulk, depending on your requirements.

By publishing and editing your listings effectively, you can manage and optimize your products for maximum visibility and sales potential.


Creating and managing listings within Vella is an essential aspect of running a successful e-commerce business. By following the step-by-step instructions in this article, you can leverage the powerful features of Vella to showcase your products on multiple selling platforms.

From selecting the selling platforms to customizing specific details, Vella provides a user-friendly interface that simplifies the listing creation process. By optimizing your titles, descriptions, tags, prices, and shipping information, you increase your chances of attracting potential buyers and generating sales.

Remember to regularly review and update your listings to stay competitive and relevant in the ever-changing e-commerce landscape. With Vella's versatile platform, you have the tools you need to succeed in the online marketplace.


  • Vella is a powerful e-commerce platform for creating and managing listings.
  • You can use listing profiles or start from scratch to create listings.
  • Photos, videos, titles, descriptions, tags, prices, and quantities can be customized for each listing.
  • Variants and skews allow you to offer different options and track individual product variations.
  • Categories, shipping information, and channel-specific details can be tailored for each selling platform.
  • Customizing search engine listings and expanding to other channels can increase visibility.
  • Regularly review and edit your listings to stay competitive and optimize for success.


Q: Can I use the same listing profile for multiple stores? A: Yes, you can use a listing profile as a template for creating listings across different stores within Vella.

Q: Can I add different photos to each platform's listing? A: Yes, you have the flexibility to add different photos to each platform's listing within Vella.

Q: Can I edit prices and quantities individually for each platform? A: Yes, you can set a base price and quantity and make individual edits for each platform within Vella.

Q: Can I customize search engine listings for all platforms? A: No, search engine listings can only be customized for Shopify within Vella.

Q: How can I publish my listings on multiple channels simultaneously? A: By selecting the desired channels and making the necessary customization within Vella, you can publish your listings on multiple channels simultaneously.

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