Is Selling on Etsy Worth It in 2023?

Is Selling on Etsy Worth It in 2023?

Table of Contents

  1. Introduction
  2. What is Etsy?
  3. Pros of Selling on Etsy
    1. User-friendly platform
    2. Easy to maintain
    3. Free resources and support
    4. Established and growing audience
    5. Niche market for handmade products
    6. Affordable to start a business
  4. Cons of Selling on Etsy
    1. Oversaturation and competition
    2. Difficulty in standing out
    3. Constant changes to the platform
    4. Challenges with Etsy's algorithm
    5. Limited customer loyalty to individual brands
    6. Potential shop shutdowns
  5. Is Etsy Still Worth It in 2023?
  6. Diversifying Income Sources
  7. Conclusion
  8. FAQs

Article: Is Selling on Etsy Still Worth It in 2023?

In the evolving world of online handmade businesses, one question that often arises is whether selling on Etsy is still worth it. With millions of active sellers and a highly competitive marketplace, it's important to understand the pros and cons of this platform before investing your time and efforts.


As a maker, artist, or designer, building a successful handmade business is a dream come true. Etsy, known as the go-to online marketplace for all sorts of handmade items, offers a promising platform to showcase and sell your products. But the question remains - is it still worth it to compete on Etsy in 2023?

What is Etsy?

Etsy is an online marketplace that connects buyers with sellers, specializing in unique and customized handmade products, ranging from jewelry to home decor. With 7.3 million active sellers and a growing community of 93.9 million active shoppers by the end of 2022, Etsy offers a vast audience and a sense of community for handmade enthusiasts.

Pros of Selling on Etsy

  1. User-friendly platform: Etsy's main selling point is its user-friendliness. Whether you're a seasoned seller or a complete beginner, Etsy makes it easy to create and manage your store without any coding skills.

  2. Easy to maintain: From payment processing to shipping, Etsy takes care of the logistical aspects, saving sellers time and effort. This allows you to focus on creating products and providing excellent customer service.

  3. Free resources and support: Etsy offers various free resources, including guides for branding and marketing, as well as webinars on increasing sales. These tools can be especially useful for sellers lacking experience in these areas.

  4. Established and growing audience: With an already established audience of loyal shoppers, Etsy provides exposure to potential customers who trust the platform. Additionally, Etsy's niche market attracts people who appreciate unique, handmade, and vintage products.

  5. Niche market for handmade products: Unlike other e-commerce platforms like Amazon, Etsy caters specifically to handmade products. This creates a sense of community among sellers and buyers who share a passion for these types of products, leading to increased sales and a dedicated customer base.

  6. Affordable to start a business: Setting up a shop on Etsy is free, with no monthly fees for hosting. This low cost of entry allows small business owners and artists to turn their passion into a viable business without significant financial investment.

Cons of Selling on Etsy

  1. Oversaturation and competition: With 7.3 million active sellers, the Etsy marketplace is highly competitive. Standing out among the crowd and attracting customers can be challenging, particularly when other sellers offer similar products.

  2. Difficulty in standing out: Increased competition often leads to price wars and a discount culture, as sellers attempt to undercut each other. Depending solely on pricing strategy is not sustainable in the long run, requiring differentiation beyond discounts.

  3. Constant changes to the platform: Etsy frequently introduces changes to the platform, keeping sellers on their toes. Staying informed about the latest features and best practices can be overwhelming, especially for sellers trying to keep up with trends.

  4. Challenges with Etsy's algorithm: Navigating Etsy's algorithm can be a complex and technical process. Understanding how the algorithm works and optimizing keywords in product listings can be a source of stress and confusion for sellers aiming to improve visibility in search results.

  5. Limited customer loyalty to individual brands: Etsy's branding often overshadows individual sellers' brand identities. Customers may remember buying from Etsy rather than a specific shop, making it difficult for sellers to build a loyal customer base outside the platform.

  6. Potential shop shutdowns: As an Etsy seller, you are essentially renting a space on the platform and need to follow its policies and rules. Failure to comply could result in warnings or, in severe cases, immediate shop shutdowns without prior notice, impacting finances and emotions.

Is Etsy Still Worth It in 2023?

Despite the challenges mentioned, Etsy is still worth considering as a platform for selling handmade products. However, relying solely on Etsy for generating income may not be the best strategy. It is recommended for handmade business owners to diversify their income sources, including building their own website, driving traffic through social media, email marketing, and influencer outreach. Etsy can still serve as a valuable passive source of income, providing access to a wider audience and benefiting from Etsy's search algorithms and marketing efforts.


Selling on Etsy can be a viable option to showcase and market your handmade products, thanks to its user-friendly platform, established audience, and community of like-minded individuals. However, it is essential to consider the pros and cons, plan for differentiation, and diversify income sources for long-term success in the ever-evolving world of online handmade businesses.


  1. Q: Is it possible to run a successful handmade business solely on Etsy? A: While it's possible to achieve success on Etsy alone, diversifying income sources is recommended to minimize risk and maximize revenue potential in the long run.

  2. Q: Can I sell products similar to other sellers on Etsy? A: Yes, you can sell similar products, but it's crucial to find ways to differentiate yourself, beyond solely relying on price. Unique branding, high product quality, and exceptional customer service can help you stand out.

  3. Q: How can I maintain visibility on Etsy's platform? A: Understanding and optimizing your listings for Etsy's algorithm, along with utilizing social media and other marketing strategies, can help maintain visibility and attract customers to your shop.

  4. Q: What should I do if my Etsy shop gets shut down? A: In case your shop gets shut down, it's important to review Etsy's policies and ensure compliance. Rebuilding or shifting focus to other platforms, such as your own website, can be a proactive step to continue your business.

  5. Q: How can I drive traffic to my Etsy shop from outside the platform? A: Utilizing social media marketing, email marketing, collaborations with influencers, and search engine optimization (SEO) can drive traffic to your Etsy shop from external sources.

  6. Q: Can I sell non-handmade products on Etsy? A: No, Etsy's policies strictly prohibit the sale of non-handmade products. It is essential to maintain the integrity of handmade products and cater to the niche market Etsy attracts.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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