Beginner's Guide: Start Selling on Etsy and Make Money Online

Beginner's Guide: Start Selling on Etsy and Make Money Online

Table of Contents

  1. Introduction
  2. Step 1: Why Sell on Etsy?
  3. Step 2: Researching the Best Selling Items on Etsy
  4. Step 3: Opening Your Etsy Shop
  5. Step 4: Making Customizations and Managing Your Etsy Shop
  6. Conclusion

How to Start Selling on Etsy: A Step-by-Step Guide


Are you looking to start selling on Etsy? In this comprehensive guide, we will walk you through the step-by-step process of starting an Etsy shop from scratch. Whether you're new to Etsy or looking to expand your online business, this guide will provide you with valuable insight and strategies to succeed in the Etsy marketplace. From understanding the benefits of choosing Etsy over other platforms to conducting thorough research on the best-selling items, opening your Etsy shop, and making customizations, we've got you covered. Let's dive in!

Step 1: Why Sell on Etsy?

Before diving into the process of starting an Etsy shop, it's crucial to understand why you should choose Etsy as your preferred e-commerce platform. In this step, we will explore the benefits of selling on Etsy over other platforms.

  • Popularity and Traffic: Etsy may not be as massive as Amazon or eBay, but it is steadily gaining popularity and traffic. With its focus on handmade goods, Etsy has carved a niche market for itself. This specialization gives Etsy an edge over other platforms that offer handmade goods as an additional service.

  • Trust: Trust plays a significant role in the success of any online marketplace. Etsy's long-standing presence, trusted reputation, and user-friendly interface make it a safe and reliable platform for sellers and buyers alike. With millions of active sellers and buyers, Etsy has established itself as a trusted marketplace for unique and handmade products.

  • Ordering and Shipping Convenience: One of the significant advantages of selling on Etsy is the convenience it offers in terms of ordering and shipping. Etsy takes care of the ordering and payment process, eliminating the need for additional payment processing services like Stripe or PayPal. Additionally, Etsy provides an efficient ordering system that simplifies the fulfillment process.

  • Lower Selling Fees: When compared to other e-commerce platforms, Etsy offers competitive and relatively lower selling fees. With a minimal listing fee of 0.20 USD per listing and a 5% transaction fee on each sale, selling on Etsy can be more cost-effective for sellers than other platforms with higher commission rates.

Step 2: Researching the Best Selling Items on Etsy

Now that you understand the benefits of selling on Etsy, it's time to research and identify the best selling items on the platform. By conducting thorough research, you can gain insights into popular niches and products, increasing your chances of success on Etsy.

According to Google, there are over 7 billion active sellers and 90 million active buyers on Etsy. With such a vast number of participants, competition can be fierce. That's why it's essential to research which items are currently in demand and performing well on the platform.

To aid your research, we recommend utilizing tools like Sell Samurai and E Rank. Sell Samurai provides valuable keyword insights, helping you optimize your titles and descriptions for better visibility. E Rank, on the other hand, helps you analyze product trends and identify the best-selling items in your chosen niche.

By leveraging these tools, you can gain a competitive advantage and make informed decisions about the products you choose to sell on Etsy. Remember, conducting thorough research is key to increasing your chances of success in this highly competitive marketplace.

Step 3: Opening Your Etsy Shop

Once you've conducted thorough research and identified your niche and products, it's time to open your Etsy shop. Follow these step-by-step instructions to get started:

  1. Visit the official Etsy website ( and scroll down to the footer section.
  2. Look for the "Sell on Etsy" option and click on it.
  3. On the next page, click on the "Open Your Etsy Shop" button.
  4. Enter your email address and click "Continue."
  5. Provide your personal details such as your name and password to create your Etsy account.
  6. Fill out the necessary information regarding your intention to sell on Etsy, such as whether you are a first-time seller and if you need any help with selling online.
  7. Choose the language, country, and currency for your shop.
  8. Provide a unique name for your shop that reflects your niche and products.
  9. Create your listing by adding photos, writing compelling titles, descriptions, and tags. Price your products and determine the quantity available.
  10. Set up your payment preferences and decide on your shipping options.
  11. Review and confirm your billing settings.
  12. Set up shop security by enabling two-factor authentication for added protection.
  13. Customize your shop and manage your listings, orders, and customer interactions using the Etsy Shop Manager.

Step 4: Making Customizations and Managing Your Etsy Shop

After opening your Etsy shop, the next step is to make customizations and manage your shop effectively. The Etsy Shop Manager provides various features and tools to help you grow your business. Here are essential aspects to address:

  1. Public Details: Set up your shop profile, policies, shipping information, and about section to provide a comprehensive overview of your business.

  2. Community and Help: Utilize the forums, Etsy's help center, and site policies to stay informed about updates, guidelines, and best practices.

  3. Integrations: Explore integration tools that can enhance your Etsy shop's functionality, such as Pinterest, social media platforms, and analytics tools.

  4. Finances: Configure your payment settings, tax information, and review your payment account details regularly to ensure seamless transactions.

  5. Statistics: Monitor key statistics such as shop visits, conversion rates, and customer engagement to gain insights into your shop's performance.

  6. Listings: Continuously improve your listings by optimizing titles, descriptions, and tags based on market trends and customer preferences. Add new listings regularly to attract more buyers.

  7. Fulfillment: Learn how to efficiently fulfill orders, manage inventory, and communicate with customers to provide excellent service.

  8. Marketing Strategies: Explore Etsy's advertising options, utilize social media to promote your shop, and leverage various marketing tactics to boost sales and attract more buyers.

  9. Seller Recognition: Strive to become a star seller by offering exceptional products, providing excellent customer service, and actively participating in the Etsy community.


Starting an Etsy shop can be a rewarding venture if you approach it strategically and stay committed to continuous improvement. By understanding the benefits of Etsy, conducting thorough research on the best selling items, opening your shop, and effectively managing it, you can set yourself up for success in the competitive world of online selling. Remember to monitor market trends, regularly optimize your listings, and provide exceptional customer service to thrive on Etsy. Good luck with your Etsy journey and happy selling!


  • Etsy offers popularity, traffic, and trustworthiness, making it an attractive platform for selling handmade goods.
  • Conduct thorough research to identify the best-selling items and niche for your Etsy shop.
  • Opening an Etsy shop involves creating an account, setting up listings, and configuring payment and shipping preferences.
  • Utilize the Etsy Shop Manager to customize your shop, manage listings, analyze statistics, and optimize marketing strategies.
  • Regularly update and improve your listings, offer exceptional customer service, and engage with the Etsy community for maximum success on the platform.


Q: How much does it cost to open an Etsy shop?

A: Opening an Etsy shop incurs a nominal fee of $0.20 per listing. Additionally, Etsy charges a 5% transaction fee on each sale.

Q: Can I sell digital products on Etsy?

A: Yes, you can sell both physical and digital products on Etsy. Be sure to accurately categorize and describe your products for better visibility.

Q: How long does it take to start selling on Etsy after opening a shop?

A: Once you've opened your shop, you can start listing and selling products immediately. However, attracting customers and building a successful business may take time and effort.

Q: What are some tips for increasing sales on Etsy?

A: Continuously optimize your listings, leverage social media for promotion, provide exceptional customer service, and stay updated on market trends to increase your sales on Etsy.

Q: Can I use multiple Etsy shops for different product categories?

A: Yes, you can create multiple Etsy shops to cater to different product categories or target different markets. This allows you to maintain a focused branding strategy for each shop.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

Join Etsyshop to find the ETSY store & products

To make it happen in 3 seconds.

Sign Up
App rating
ETSY Store
Trusted Customers
No complicated
No difficulty
Free trial
Browse More Content