Achieve Success with Etsy Digital Products

Achieve Success with Etsy Digital Products

Table of Contents

  1. Introduction
  2. Etsy Shop: Editable Templates
  3. Etsy Shop: Printable Planners
  4. New Etsy Shop
  5. Goals for 2023
  6. Reinvestment into the Business
  7. Tutorials and YouTube Subscribers
  8. Utilizing Tools: ERank and Pinterest
  9. Conclusion

Setting Plans and Goals for 2023

In this article, we will explore how to set plans and goals for the year 2023, specifically focusing on the first six to eight months. With everything moving towards the digital space, it is essential not to miss out on the opportunities it presents. Whether you already have an established business or are just starting, it is never too late to set a clear guideline for the year ahead. By outlining our plans and goals, we can ensure that we are focusing our energy in the right direction and maximizing our success. So let's dive in and map out our roadmap for a successful 2023.

Etsy Shop: Editable Templates

One of my existing Etsy shops focuses on selling editable templates that I design using Canva. However, I have noticed a decline in sales recently, so I have decided to make some changes to revive this shop. My first plan is to add 50 new listings in the first six months of 2023. This is a smaller quantity compared to previous years, but it allows me to focus on quality rather than quantity. By continuously updating and adding new products, I can keep my shop fresh and appealing to potential customers. Additionally, I will be undertaking an SEO update for all the templates in this shop. With 800 listings, this is a considerable task, but it is crucial to optimize each product's visibility and increase its chances of ranking higher in search results. Alongside this, I will be updating the frequently asked questions and creating new banners to enhance the overall shopping experience for customers. Lastly, I plan to send promotional emails to my subscriber list every two weeks, allowing me to connect with potential buyers and drive traffic to my shop.

Etsy Shop: Printable Planners

In another Etsy shop, I sell printable planners. For this shop, I have some significant changes planned for 2023. First, I will be redesigning all the listing images that still require updates. This includes the business planners, where I will also be adding new pages and making improvements to the existing banners. To provide even more value to my audience, I am considering hosting a master class on creating effective listing images. This will help others learn the techniques I have used to drive conversions and sales. Additionally, I will be converting my InDesign designs into digital planners. With the rising popularity of digital planners, it is essential to adapt and cater to market demands. By having a diverse range of products, including both printable and digital versions, I can meet the needs of a broader audience.

New Etsy Shop

In addition to my existing shops, I am also in the process of creating a new Etsy shop. This shop will focus on selling mock-ups and bundles. To start off, I will be creating larger bundles with various themes, aiming to have around 35 of them. These bundles will provide customers with valuable and comprehensive options, ultimately increasing the likelihood of sales. After creating the larger bundles, I will break them down into smaller bundles, offering more affordable options to cater to different buyer preferences. I plan to list at least 60 to 70 smaller bundles in addition to individual mock-up items that show promise in terms of conversion and sales potential. Branding will also play a significant role in this new shop, and I will be redesigning the logo, creating watermarks, banners, and establishing a cohesive brand identity.

Goals for 2023

While plans focus on specific actions and tasks, goals give us a broader vision of what we want to achieve. In 2023, my main goal for my Etsy shops is to generate at least six figures in sales, aiming for a minimum of 100,000 Euros. This translates to approximately 85,000 Euros in profit, even after accounting for Etsy fees and marketing expenses. To reach this milestone, I will need to analyze my business budget and allocate resources strategically. Reinvestment is crucial for growth, and I plan to reinvest 20% of my profit back into the business. This will include investing in equipment, software, and seeking professional assistance where necessary. Learning and development are also essential components of long-term success, so I aim to create 10 tutorials within the first six months of 2023, focusing on tools like Everb, Pinterest, Canva, and more. Finally, I hope to reach 15,000 subscribers on YouTube, as this will expand my reach and allow me to share valuable insights with a broader audience.

Utilizing Tools: ERank and Pinterest

In order to stay ahead of the competition and make informed business decisions, I will be utilizing tools such as ERank and Pinterest. ERank, a Chrome extension, provides valuable insights into the marketplace, allowing me to analyze top-selling products and understand trends. With ERank, I can identify the potential of different keywords and categories, enabling me to determine which designs and products to prioritize. Additionally, I will be utilizing Pinterest as a powerful visual search engine. By leveraging the popularity of Pinterest, I can drive traffic to my Etsy shops and reach a wider audience. Through keyword research and strategic pinning, I can optimize my listings for maximum visibility and conversions.


As we embark on the journey of 2023, setting clear plans and goals is essential to stay focused and grow our business. By reviving existing shops, creating a new shop, and leveraging tools and platforms like ERank and Pinterest, we can position ourselves for success. Reinvestment, continuous learning, and adapting to market demands are all vital components of a thriving business. So let's embrace the digital era, make the most out of the digital space, and achieve our business goals in 2023 and beyond.


  • Setting clear plans and goals for the year 2023 is crucial for business success
  • Reviving existing Etsy shops and creating a new shop to tap into market opportunities
  • SEO updates, adding new listings, and optimizing customer experience for enhanced sales
  • Investing in equipment, software, and professional assistance for business growth
  • Creating tutorials and aiming for increased YouTube subscribers to expand reach
  • Utilizing tools like ERank and Pinterest to understand market trends and drive traffic
  • Reinvestment and continuous learning pivotal for long-term success in the digital era


Q: How many new listings are you planning to add to your editable template shop in the first six months of 2023? A: The goal is to add 50 new listings in the first six months of the year.

Q: Will you be updating the frequently asked questions section in your editable template shop? A: Yes, I plan to update the frequently asked questions section to improve customer support.

Q: How many digital planners do you aim to have in your printable planners shop? A: The goal is to have at least 50 digital planners in the shop.

Q: Will you be hosting a master class on creating effective listing images for your printable planners? A: I am considering hosting a master class on that topic. If there is enough interest, I will create the class.

Q: How many bundles do you plan to create for your new Etsy shop? A: Initially, I plan to create around 35 larger bundles and then break them down into smaller bundles, totaling around 60 to 70.

Q: What is your main goal in terms of sales for 2023? A: The main goal is to generate at least six figures in sales, aiming for 100,000 Euros.

Q: How much of your profit do you plan to reinvest back into the business? A: I plan to reinvest 20% of my profit back into the business for equipment, software, and development.

Q: How many subscribers are you aiming for on YouTube? A: The goal is to reach 15,000 subscribers on YouTube.

Q: Which tools will you be using for market analysis and Pinterest optimization? A: I will be using tools such as ERank for market analysis and leveraging Pinterest for increased visibility and traffic.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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