Unleash Etsy's Potential with Keyword Research in 2023

Unleash Etsy's Potential with Keyword Research in 2023Table of Contents Introduction Etsy Keyword R

Ecom Printables

Updated on Dec 19,2023

Unleash Etsy's Potential with Keyword Research in 2023

Table of Contents

  1. Introduction
  2. Etsy Keyword Research Hacks
  3. Exploring Niches on Etsy
  4. Using Etsy Keyword Software
  5. Utilizing Ahrefs for Keyword Research
  6. Analyzing Buyer's Keywords on Google
  7. Expanding Keyword Potential
  8. Scanning Etsy with Ahrefs
  9. Competitor Analysis with Ahrefs
  10. Optimizing Product Titles for Etsy SEO
  11. Dominating Keywords on Google
  12. Conclusion

Etsy Keyword Research Hacks

Etsy has become a popular marketplace for sellers of various niches, including printable products like coloring pages and clip art. However, finding untapped niches with low competition on Etsy can be quite challenging. In this article, we will explore some keyword research hacks that can help you uncover profitable niches and optimize your listings for better visibility on Etsy and Google.

1. Introduction

Etsy has a vast range of niches, and it's essential to conduct proper keyword research to identify untapped markets with low competition. Traditional keyword research tools like Marmalead and eRank can be beneficial, but we will introduce you to a unique approach using Ahrefs, a powerful SEO tool.

2. Exploring Niches on Etsy

To begin your keyword research, start by exploring the niches on Etsy itself. Use the search bar and type in broad terms related to your products, such as "printable birthday card." This will give you insights into the most popular terms and the level of competition in each niche. However, finding untapped niches can be time-consuming using this method alone.

3. Using Etsy Keyword Software

Many sellers rely on keyword research tools dedicated to Etsy, such as Marmalead, eRank, and Etsy Rank. These tools provide valuable data and insights into keywords' popularity, competition, and potential profitability. While these tools work well, we will introduce a different approach using Ahrefs for more comprehensive and powerful keyword research.

4. Utilizing Ahrefs for Keyword Research

Ahrefs is a paid SEO tool that offers a vast amount of data for keyword research. Although it comes with a higher price tag compared to other tools, its capabilities make it worth considering. Start by using Ahrefs' Keyword Explorer feature and enter a keyword you identified from Etsy, like "mermaid party decor." This will display the search term's overall ranking and the potential traffic, allowing you to gauge the keyword's competitiveness.

5. Analyzing Buyer's Keywords on Google

To gain more insights, analyze buyer's keywords on Google using Ahrefs. Enter the keyword "mermaid party decor" and observe the search results. You'll notice that Etsy ranks within the top five, making it a promising niche. Furthermore, Ahrefs provides additional keywords related to your search term, such as "DIY mermaid party decor" or "printable mermaid party decor kit." These keywords offer further opportunities for product creation.

6. Expanding Keyword Potential

To expand your keyword potential, view all the related keywords provided by Ahrefs. This will give you a list of various keywords with their respective search volumes. Pay attention to keywords with significant search volumes and low competition, as these present excellent opportunities to maximize your ranking chances on Etsy.

7. Scanning Etsy with Ahrefs

Take your analysis further by using Ahrefs' Site Explorer feature to scan Etsy for valuable keywords. This feature allows you to uncover millions of keywords that Etsy is ranking for. By filtering for specific keywords, such as "lion coloring pages printable," you can find keywords with low competition and a reasonable search volume.

8. Competitor Analysis with Ahrefs

To gain a better understanding of your competitors' strategies, analyze the keywords they are targeting. Ahrefs' Site Explorer can provide insights into the keywords your competitors are ranking for, allowing you to identify gaps and areas where you can excel.

9. Optimizing Product Titles for Etsy SEO

With the keywords you've researched, it's crucial to optimize your product titles for Etsy SEO. Consider incorporating keywords like "roaring lion coloring pages - fun and printable sheets for your color adventure" in your product title. This ensures that you dominate the ranking for specific keywords and attract more potential customers.

10. Dominating Keywords on Google

By following this strategy, you can not only rank your products on Etsy but also your website and other platforms like TPT. By targeting specific keywords and optimizing your listings, you can grab multiple top spots on Google's search results, increasing your visibility and sales potential.

11. Conclusion

In conclusion, keyword research is a crucial step in Etsy marketing success. By utilizing powerful tools like Ahrefs and conducting comprehensive analysis, you can uncover untapped niches with low competition. This allows you to dominate the rankings on Etsy and Google, maximizing your visibility and sales potential. Implement these keyword research hacks to take your Etsy business to new heights.


  • Etsy keyword research can be challenging due to high competition.
  • Ahrefs is a powerful SEO tool that can provide comprehensive keyword insights.
  • Analyzing buyer's keywords on Google can uncover valuable niches.
  • Scanning Etsy with Ahrefs can reveal low competition keywords.
  • Optimizing product titles is crucial for Etsy SEO.
  • Dominating keywords on Google can lead to increased visibility and sales potential.


Q: Are traditional Etsy keyword research tools like Marmalead and eRank effective? A: Yes, these tools are effective in providing valuable data and insights. However, using Ahrefs can offer a unique and more comprehensive approach to keyword research.

Q: Is Ahrefs worth the higher price tag compared to other tools? A: While Ahrefs may be more expensive, its capabilities and the depth of data it provides make it worthwhile, particularly for serious SEO and keyword research enthusiasts.

Q: How can optimizing product titles help in Etsy SEO? A: Optimizing product titles with relevant keywords improves your listing's visibility on Etsy. By including specific keywords that align with buyer's search queries, you can increase your chances of ranking higher in search results.

Q: Can I dominate both Etsy and Google search results with these keyword research hacks? A: Yes, by implementing these keyword research strategies, you can potentially rank your products on both Etsy and Google. This opens up opportunities to increase visibility and sales on multiple platforms.

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