Maximize Etsy SEO with Long-Tail Keywords

Maximize Etsy SEO with Long-Tail KeywordsTable of Contents Introduction What are Long-Tail Keywords

Deborah Engelmajer

Updated on Dec 15,2023

Maximize Etsy SEO with Long-Tail Keywords

Table of Contents

  1. Introduction
  2. What are Long-Tail Keywords?
  3. Understanding the Keyword Curve
  4. The Importance of Long-Tail Keywords in Etsy SEO
  5. Etsy Shopper Journey: From Broad Keywords to Long-Tail Keywords
  6. Relevancy in Etsy Search Results
  7. Exact Match vs Broad Match
  8. Focus Keywords and Long-Tail Keywords
  9. Finding the Balance: Happy Medium for Focus Keywords
  10. Dealing with the 20-Character Limit in Tags
  11. Conclusion



If you're an Etsy seller looking to optimize your shop's SEO, you've probably come across the term "long-tail keywords". However, you might be unsure about what exactly they are and how to use them effectively in your SEO strategy. In this article, we will dive deep into the world of long-tail keywords and explore their significance in Etsy SEO. We'll discuss their definition, their role in the Etsy shopper journey, the concept of relevancy, and how to find the right balance between broad and specific keywords. So, let's get started!

What are Long-Tail Keywords?

Long-tail keywords are specific search phrases that have lower search volume but a higher conversion rate. While many people associate long-tail keywords with phrases made up of three or more words, it's important to understand that it's not the number of words that makes a keyword long-tail. Instead, it's the relationship between search volume and conversion rate that determines whether a keyword falls into the long-tail category.

Understanding the Keyword Curve

To visualize the concept of long-tail keywords, let's take a look at the keyword curve. The curve represents the relationship between the conversion rate and search volume for a given keyword. At the top of the curve, we have broad and unspecific keywords that receive a high volume of search but have a low conversion rate. On the other hand, at the bottom right of the curve, we find specific and often longer keyword phrases that may not be searched for frequently but have a higher likelihood of converting into sales. These specific phrases form the long tail of the keyword curve.

The Importance of Long-Tail Keywords in Etsy SEO

Etsy recommends focusing on long-tail keywords because they increase your chances of getting sales. Understanding the Etsy shopper journey is crucial for developing an effective keyword strategy. Most Etsy shoppers do not have clear ideas of what they are looking for when they start searching. They go through a journey from broad keywords to long-tail keywords as they explore different options and refine their search based on their preferences. By targeting long-tail keywords, you can align your listings with the shopper journey and increase the likelihood of attracting buyers.

Etsy Shopper Journey: From Broad Keywords to Long-Tail Keywords

Let's imagine a scenario where someone has just moved into a new apartment and wants to decorate their guest bedroom. They may start their search with a broad keyword like "wall art." Etsy will display a variety of "wall art" listings, allowing the shopper to explore different styles and preferences. As they interact with these listings, they begin to narrow down their preferences and refine their search. For example, they may add terms like "botanical" or "yellow flower" to the search to find more specific options. Eventually, they might find the perfect item and make a purchase. This shopper journey highlights the importance of targeting long-tail keywords that align with the different stages of the buyer's decision-making process.

Relevancy in Etsy Search Results

When a shopper types keywords into the Etsy search bar, Etsy compares those keywords to the titles, tags, categories, and attributes of listings. The more closely a listing's content matches the search keywords, the higher the listing will rank in the search results. Etsy uses this concept of relevancy as one of the factors in its ranking algorithm. The goal is to show shoppers the most relevant listings that align with their search intent.

Exact Match vs Broad Match

In Etsy search, a listing can either have an exact match or a broad match with the search keywords. An exact match occurs when a listing's title or tags contain the exact phrase the shopper searched for. A broad match happens when the listing includes some or all of the search keywords but not in the exact order. Both types of matches contribute to a listing's relevancy score and its position in the search results.

Focus Keywords and Long-Tail Keywords

To optimize your Etsy SEO strategy, it's important to identify your focus keywords. These are the keywords you want to prioritize and aim to be "relevant" for. While long-tail keywords are often a good choice for focus keywords, it's not a universal rule. Some long-tail keywords may have low search volume or too specific to be worth targeting. The key is to find a balance between broad and specific keywords that align with your unique niche and target market.

Finding the Balance: Happy Medium for Focus Keywords

The "happy medium" for focus keywords lies between overly broad keywords and extremely specific long-tail keywords. It's essential to analyze your keywords and understand which ones are too competitive or generic to be effective focus keywords. By focusing on keywords that are specific enough to generate sales but not too niche that they limit your reach, you can increase your chances of ranking higher in search results.

Dealing with the 20-Character Limit in Tags

As an Etsy seller, you might have encountered the 20-character limit for tags. However, you can overcome this limitation by splitting longer phrases into multiple tags. For example, if you want to use the tag "minimalist wood stud earrings," you can use two tags: "minimalist wood" and "stud earrings." This allows you to include relevant keywords and increase the chances of your listings appearing in relevant searches.


In conclusion, long-tail keywords play a vital role in optimizing your Etsy shop's SEO strategy. By understanding the concept of long-tail keywords, the Etsy shopper journey, and the importance of relevancy, you can craft a keyword strategy that attracts more views and increases your chances of making sales. Remember to find the right balance between broad and specific keywords, use focus keywords wisely, and make the most of your tag character limit. As with any SEO strategy, keep an eye on your shop's statistics and adapt your approach based on your unique market and niche.

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