Improve Etsy SEO with Better Keywords: 6 Proven Techniques

Improve Etsy SEO with Better Keywords: 6 Proven TechniquesTable of Contents Introduction Understand

Jess Van Den

Updated on Dec 15,2023

Improve Etsy SEO with Better Keywords: 6 Proven Techniques

Table of Contents

  1. Introduction
  2. Understanding Keywords
  3. Brainstorming Keywords
  4. Predictive Search
  5. Ask for Feedback
  6. Keyword Research Tools: Cell Samurai
  7. Keyword Research Tools: Marmalade
  8. Keyword Research Tools: E-Rank
  9. Choosing the Right Keywords
  10. Conclusion



In today's digital landscape, having the right keywords and optimizing your SEO is crucial to the success of your Etsy shop. With Etsy SEO often being the main source of customer acquisition, it's essential to take advantage of this platform's potential. My name is Jess, and I have been selling on Etsy since 2008, with around 80% of my sales coming directly from Etsy. In this article, I will share six tips to help you brainstorm and refine your keywords for optimal Etsy SEO.

Understanding Keywords

Before diving into the tips, let's first establish what keywords are. Keywords are words or phrases that people use when searching for products or information online. It is vital to put yourself in the mind of your potential customers and think about what they would type into the search bar to find products like yours. This is the foundation of successful keyword research.

Brainstorming Keywords

The first step in keyword research is brainstorming. Take the time to sit down and brainstorm as many words as possible that describe your product. Many people find this stage challenging, but it is essential to push through and come up with a comprehensive list of descriptive words. If you're feeling stuck, consider using my keyword prompts download. Each question in the download will guide you to think of more keywords related to your product. This free resource can be a valuable tool to help you generate a wide range of keywords.

Predictive Search

Another way to discover keywords is through predictive search. Start by typing in words related to your product in the Etsy search bar. As you type, Etsy will suggest relevant searches based on popular terms used by users. This can give you additional ideas for keywords that you may not have thought of initially. You can also use predictive search on Google or any other search engine to find more suggested keywords and long-tail variations. Experiment with different word combinations to discover keywords specific to your product.

Ask for Feedback

If you're seeking more ideas for keywords, don't hesitate to ask for feedback. Reach out to friends, join Facebook groups, or consult your community for their input. Share pictures of your product and ask others what words they would use to describe or search for it. Sometimes, the collective knowledge and insight of others can provide you with fresh perspectives and keywords you may have overlooked. Remember to consider words that describe who the product is for or the occasion it is intended for, as these can be valuable keywords too.

Keyword Research Tools: Cell Samurai

To further expand your keyword pool, consider using keyword research tools specific to Etsy. One such tool is Cell Samurai. With a Chrome extension, Cell Samurai provides search volume data directly on Etsy. This tool shows you the search volume for keywords, suggested keywords, and even competition levels. You can use Cell Samurai to dive deeper into finding the right keywords for your listings. As an affiliate of Cell Samurai, I offer a discount code for my viewers. You can use the code "jessvenden" for a 20% discount on the paid version.

Keyword Research Tools: Marmalade

Another popular keyword research tool for Etsy is Marmalade. Like Cell Samurai, Marmalade offers data on search volumes and competition levels. While Marmalade does not have a free trial or free level, it is still a valuable tool for in-depth keyword research and analysis. Explore Marmalade to discover new keyword ideas and optimize your Etsy listings.

Keyword Research Tools: E-Rank

E-Rank is yet another useful keyword research tool for sellers on Etsy. It provides insights into search volumes, competition levels, and even offers an SEO ranking system for your listings. E-Rank's free level allows you to perform basic keyword research and explore its features. Combining E-Rank with other keyword research tools can provide you with a well-rounded understanding of the competitive landscape and help you select the most effective keywords.

Choosing the Right Keywords

Once you have a list of potential keywords, it's crucial to choose the right ones for your listings. Remember, using broad keywords that have high search volumes but also high competition may make it difficult for your products to stand out. Instead, focus on long-tail keywords that are more specific to your product and have lower competition. These targeted keywords have the potential to attract more qualified traffic to your Etsy shop.


Optimizing your Etsy listings with the right keywords is an integral part of your success on the platform. By understanding keywords, brainstorming, utilizing predictive search, seeking feedback, and leveraging keyword research tools like Cell Samurai, Marmalade, and E-Rank, you can refine your keywords and improve your Etsy SEO. Remember to choose keywords strategically, focusing on long-tail variations with lower competition. By implementing these tips, you can increase your visibility, attract more customers, and ultimately grow your Etsy business.


  • Brainstorming and refining keywords is crucial for a successful Etsy shop
  • Understanding what keywords are and how they impact SEO is essential
  • Predictive search can provide additional keyword ideas
  • Seek feedback from friends, communities, and online groups for fresh keyword perspectives
  • Keyword research tools like Cell Samurai, Marmalade, and E-Rank can aid in finding the right keywords
  • Choose long-tail keywords with lower competition for better visibility and qualified traffic to your Etsy shop


Q: Is it important to use long-tail keywords?

A: Yes, using long-tail keywords is essential as they are more specific and have less competition, allowing your products to stand out in search results.

Q: How can keyword research tools help with Etsy SEO?

A: Keyword research tools provide valuable data on search volumes, competition levels, and suggested keywords, helping you make informed decisions about which keywords to use in your listings.

Q: Is it necessary to use multiple keyword research tools?

A: It's not necessary to use multiple tools, but experimenting with different tools can provide a more comprehensive understanding of the competitive landscape and offer diverse keyword suggestions.

Q: Can I optimize my Etsy shop without keyword research?

A: While it is possible to optimize your Etsy shop without keyword research, conducting thorough keyword research significantly improves your chances of attracting relevant traffic and potential customers.

Q: How often should I revisit my keywords and update my Etsy listings?

A: It's advisable to periodically review and update your keywords based on changes in market trends, customer preferences, and competition. Regularly optimizing your Etsy listings ensures they stay relevant and visible to potential buyers.

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