Unlock the Power of Pattern by Etsy for Your Website Needs

Unlock the Power of Pattern by Etsy for Your Website Needs

Table of Contents

  1. Introduction
  2. What is Pattern by Etsy?
  3. Pros of Using Pattern
    1. Ease of Use
    2. Cost-Effectiveness
    3. Order Management Integration
  4. Cons of Using Pattern
    1. Lack of Customization Options
    2. Limited Integrations
    3. Lack of Updates and Evolution
  5. How to Access and Use Pattern
    1. Navigating the Pattern Dashboard
    2. Website Editor
    3. Marketing Tools
    4. Blogging with Pattern
    5. Setting Up a Domain
    6. Adjusting Settings
  6. Conclusion

Pattern by Etsy: A Streamlined Solution for Your Website Needs

Pattern by Etsy is a popular website building platform that allows users to create their own website outside of the Etsy marketplace. It offers an easy and cost-effective solution for individuals who want to manage their orders from a single location. In this article, we will explore the various aspects of Pattern, its pros and cons, and how to use it effectively. Whether you are a beginner looking to start your own website or an experienced seller considering switching platforms, this comprehensive guide will help you make an informed decision.

What is Pattern by Etsy?

Pattern by Etsy is a website builder that enables Etsy sellers to create their own standalone websites. By using Pattern, sellers can expand their online presence beyond the Etsy marketplace and have greater control over their brand and design. With Pattern, you can create a professional-looking website quickly and easily without any technical expertise. Pattern websites integrate seamlessly with your Etsy shop, allowing you to manage all your orders and inventory from one centralized dashboard.

Pros of Using Pattern

1. Ease of Use

One of the major advantages of Pattern is its remarkable ease of use. The platform is designed to be user-friendly, making it accessible even to those with limited technical skills. Setting up a website with Pattern is a breeze, allowing you to get your online store up and running in no time. The intuitive interface and step-by-step guides make it simple to customize your website and add your products and content.

2. Cost-Effectiveness

Pattern offers a cost-effective solution for creating and maintaining your own website. For a monthly fee of just $15, you can have a fully-functional website with no additional listing or transaction fees. This makes Pattern a more affordable option compared to other website builders like Shopify. If you sell items through your Pattern website, you will only be charged the monthly fee without having to worry about additional costs for processing fees or credit card payments.

3. Order Management Integration

One of the standout features of Pattern is its seamless integration with your Etsy shop. All your orders from both your Pattern website and Etsy shop will be synchronized and accessible through the Etsy Shop Manager. This means you can manage all your orders, print shipping labels, and handle customer inquiries from one convenient location. The ability to streamline your order management process saves you time and effort, allowing you to focus on growing your business.

Cons of Using Pattern

1. Lack of Customization Options

While Pattern offers simplicity and ease of use, it lacks the extensive customization options available on other website building platforms. The design elements and themes on Pattern are limited, which may not suit sellers looking for a more unique and personalized website. If you require advanced design features or want the freedom to customize every aspect of your website, Pattern may not be the best choice for you.

2. Limited Integrations

Pattern has limited integrations with third-party apps and tools compared to other website builders. This means you have fewer options for adding extra functionality to your website. For example, Pattern does not offer integration with Facebook Pixel, limiting your ability to track and optimize your advertising efforts on Facebook. If you rely heavily on specific integrations or marketing tools, you may find Pattern's limited options restrictive.

3. Lack of Updates and Evolution

One common criticism of Pattern is the lack of updates and evolution. It seems that the platform has remained relatively unchanged since its launch a few years ago. Etsy has not invested significant time or resources into developing and expanding Pattern's features. This lack of evolution may be frustrating for sellers who are looking for continuous improvement and adaptation to meet their growing business needs.

How to Access and Use Pattern

To access Pattern, navigate to your Etsy Shop Manager and click on "Want your own website?" From there, you will be directed to the Pattern dashboard where you can design and manage your website. The dashboard provides various tabs for different functionalities, including the Website Editor, Marketing Tools, Blogging, Domains, and Settings. Each tab allows you to customize and adjust different aspects of your website.

In the Website Editor, you can customize your banner image, featured items, collections, and design elements. You can also add pages such as the home, about, and contact us pages. The Marketing Tools tab enables you to set up your announcement section, add a custom email address, and integrate with Pinterest for tracking. In the Blog tab, you can write and publish blog posts to engage with your audience. The Domains tab allows you to search for and connect your own domain to your Pattern website. Finally, the Settings tab enables you to manage your billing, language, and various analytics options.


Pattern by Etsy offers a straightforward and affordable solution for individuals who want to create their own websites. While the platform has its limitations in terms of customization and integrations, it caters to those who prioritize simplicity and ease of use. If you need a basic website for your business or are just starting out, Pattern can provide you with a hassle-free way to establish your online presence. However, if you require advanced features or extensive customization options, you may want to explore other website builders that offer more flexibility and functionality.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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