Uncover Etsy Trends with Sales Samurai & Everbee - Step by Step Niche Research

Uncover Etsy Trends with Sales Samurai & Everbee - Step by Step Niche Research

Table of Contents

  1. Introduction
  2. The Importance of Etsy Product Research
  3. Step 1: Using Sales Samurai for Keyword Research
    1. Chrome Extension for Keyword Research
    2. Analyzing Search Volume and Competition
  4. Step 2: Using Everbee for Market Analysis
    1. Chrome Extension for Market Analysis
    2. Analyzing Revenue and Best-Selling Products
  5. Leveraging Existing Products to Create Better Ones
  6. Conclusion


When starting a new Etsy shop or venturing into the world of e-commerce, it is crucial to conduct proper product research. Understanding the market and identifying products that customers want to buy is the key to success. In this article, we will explore the process of Etsy product research and how it can help you find the right products to sell on Etsy. We will discuss the tools and techniques you can use to validate different product ideas, giving you the best chance of success.

The Importance of Etsy Product Research

Before diving into the process of Etsy product research, it is vital to understand why it is essential. Conducting product research allows you to:

  • Identify products that are in demand: By researching the market, you can find out what products are currently popular and have a high demand on Etsy. This helps you avoid creating products that may not sell.
  • Assess competition: Product research enables you to analyze the level of competition for different products. Understanding the competition helps you identify areas where you can stand out and create unique offerings.
  • Maximize revenue potential: By identifying successful products and analyzing their revenue potential, you can optimize your own listings to increase your earning potential on Etsy.

Now, let's dive into the step-by-step process of Etsy product research using the Sales Samurai and Everbee tools.

Step 1: Using Sales Samurai for Keyword Research

The first tool we will explore is Sales Samurai, which offers a range of keyword research tools. We will focus on its chrome extension, which allows us to streamline the product research process using Etsy search.

  1. Chrome Extension for Keyword Research

Start by downloading the Sales Samurai chrome extension. This extension will provide you with valuable insights, such as search volume, click-through rate, and competition for different keywords within Etsy.

  1. Analyzing Search Volume and Competition

To begin your keyword research, enter a generic keyword in the Etsy search bar. For example, let's search for "digital planner." The chrome extension will automatically display the monthly search volume and competition for this keyword.

Ideally, you want to find keywords with high search volume and low competition. This indicates a higher demand for the product and a niche market with less competition. For example, keywords like "ADHD digital planner" may have lower search volume but significantly fewer competitors. These keywords can be an excellent opportunity to target a specific audience and stand out in a less saturated market.

Continue exploring different keywords and narrowing down your options to find the most promising product ideas.

Step 2: Using Everbee for Market Analysis

The second tool we will utilize is Everbee. This chrome extension provides valuable insights into competitors' listings, revenue, and best-selling products.

  1. Chrome Extension for Market Analysis

Install the Everbee chrome extension and navigate to Etsy. Search for a specific product category you are interested in, such as "ADHD planner." On the left-hand side, click on "Analytics" to activate the Everbee extension.

The extension will scrape through the data of the search results, allowing you to analyze the revenue potential of different listings.

  1. Analyzing Revenue and Best-Selling Products

The Everbee extension provides valuable information about listings, such as their pricing, estimated monthly sales, and estimated monthly revenue. This information helps you understand the earning potential of different products on Etsy.

Clicking into specific listings allows you to further analyze the tags, titles, and other details. This analysis helps you identify successful products and understand how you can improve upon them to create better offerings.

Remember, the goal is not to copy other sellers but to gain insights into what works and create unique and improved products that offer better value to customers.

Leveraging Existing Products to Create Better Ones

By conducting thorough product research and analyzing the market and competition, you can leverage existing successful products to create better ones. Use the insights gained from your research to identify gaps in the market, improve features, or offer a unique proposition that sets your products apart.

By focusing on continuous improvement, you can ensure that your offerings on Etsy are competitive, valuable, and have a higher chance of success.


Etsy product research is a crucial step in ensuring success in the e-commerce world. By using tools like Sales Samurai and Everbee, you can gather valuable insights about the market, competition, and revenue potential for different product ideas. Remember to leverage existing products and improve upon them to create unique and compelling offerings. With proper product research and a deep understanding of customer demand, you can increase your chances of running a successful Etsy shop.


  • Etsy product research is essential for success in e-commerce.
  • Sales Samurai and Everbee are valuable tools for keyword research, market analysis, and understanding competition on Etsy.
  • The goal is to find keywords with high demand and low competition to target niche markets.
  • Analyzing revenue and best-selling products helps identify earning potential and areas for improvement.
  • Leveraging existing products allows you to create unique and improved offerings that stand out in the market.

Frequently Asked Questions (FAQ)

Q: Can I use other keyword research tools besides Sales Samurai? A: Absolutely! While Sales Samurai is a valuable tool, there are other options like e-Rank and Marble that can provide insights into keyword research for Etsy.

Q: How do I ensure my products stand out in a saturated market? A: Conduct thorough market analysis to identify gaps and areas for improvement. Focus on creating unique value propositions and continuously improving your offerings compared to competitors.

Q: Is it advisable to target niche markets on Etsy? A: Targeting niche markets can be beneficial as it allows you to focus on a specific audience and face less competition. However, it is essential to ensure that the niche market has sufficient demand to support your business.

Q: How can I maximize revenue potential on Etsy? A: Apart from product research, optimizing your listings with compelling descriptions, high-quality images, and competitive pricing can help increase your revenue potential on Etsy. Regularly monitoring and updating your listings based on customer feedback and market trends is also crucial.

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