The Ultimate Guide to Success in Your First 3 Months as an Etsy Seller

The Ultimate Guide to Success in Your First 3 Months as an Etsy Seller

Table of Contents

  1. Introduction
  2. Before Opening Your Etsy Store
  3. Choosing Your Niche
  4. The 100 Item Listing Plan
  5. Opening Your Store
  6. Conclusions

1. Introduction

Welcome back to my channel! In this guide, I will walk you through the essential steps to successfully start and grow your Etsy store in the first three months. These steps have proven to be effective in helping my clients build and scale their Etsy businesses. By following these strategies, your store will have a better chance of making sales within the first 90 to 100 days. So, let's dive into it and get started!

2. Before Opening Your Etsy Store

Before opening your Etsy store, it is essential to commit to daily activity for the first three months. Many new sellers view Etsy as a side hustle or a way to add extra income to their lives. However, Etsy thrives on constant activity, so it is crucial to dedicate at least one hour per day, including weekends, to your store. The more active you are, the more attention Etsy will pay to your store. Committing to daily activity sets the foundation for success in your first year as an Etsy seller.

3. Choosing Your Niche

When choosing your niche, it is important to decide whether you want to focus on seasonal or evergreen niches. I highly recommend going for evergreen niches, which consist of items that sell all year round. Additionally, consider the giftability factor of your products. If your products have giftability and also experience increased demand during Christmas, you have a winning combination. Aim for niches such as pets, professions, home decor, and jewelry, as they are solid evergreen niches in high demand on Etsy.

4. The 100 Item Listing Plan

To maximize your chances of success in the first three to four months, you need to develop a 100 item listing plan. Listing one item per day for 100 days is the goal. However, instead of designing or making all 100 items at once, start with the first 20 designs or products. Push these 20 listings into your store and observe the response. Use the data obtained to focus on what's working and design or make more of those products. Gradually increase your listings, paying attention to what resonates with customers, and by the time you reach 100 listings, your sales should start picking up.

5. Opening Your Store

When you open your Etsy store, there are a few important steps to take. First, make sure your banking details match exactly with what you provide in your Etsy account. Any discrepancies can lead to store suspension. Also, fill out the required shop sections, including your seller icon, shop icon, shop announcement, shop policies, and about page. These sections add credibility and trustworthiness to your store, which helps in attracting potential customers.

6. Conclusions

In conclusion, starting and growing an Etsy store requires patience and dedication. Don't expect immediate results, especially in the first two to four weeks. Pay close attention to what's working and make adjustments accordingly. Be prepared for the summer slowdown in June, July, and August, and capitalize on the massive opportunity during Q4, especially in October, November, and December. Remember to enjoy the journey and the process of building your Etsy business. If you follow these strategies and stay motivated, you are on the path to Etsy success!


  • Commit to daily activity in your store for the first three months
  • Focus on evergreen niches with giftable products
  • Develop a 100 item listing plan and adjust based on customer response
  • Ensure your banking details match exactly with your Etsy account
  • Fill out the required shop sections to build trust with customers
  • Don't expect immediate results, be patient and adaptable
  • Prepare for the summer slowdown and capitalize on Q4 sales
  • Enjoy the journey of building your Etsy business


Q: Why is daily activity important in an Etsy store? A: Daily activity in your Etsy store increases your visibility and engagement with Etsy's algorithm. It shows Etsy that you are actively managing your store, which leads to more attention and potential sales.

Q: What are evergreen niches? A: Evergreen niches refer to product categories that sell consistently throughout the year. These niches are not influenced by seasonal trends and have a steady demand from customers.

Q: Should I use Etsy ads when starting my store? A: It is best to avoid using Etsy ads in the first three to four months of your store's life. Focus on optimizing your listings, improving photography, and understanding your customers before investing in advertising.

Q: How can I prepare for the summer slowdown on Etsy? A: The summer months (June, July, and August) tend to be slower on Etsy as customers engage in activities other than online shopping. Be prepared for lower sales during this period and focus on building inventory and improving your store for the upcoming Q4 season.

Q: How can I make the most of Q4 on Etsy? A: Q4 (October, November, and December) is a peak season for sales on Etsy, especially during the holidays. To make the most of this season, ensure you have enough inventory, offer personalized and giftable products, and provide excellent customer service to capitalize on the increased traffic and demand.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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