The Secrets to Running a Successful Etsy T Shirt Business

The Secrets to Running a Successful Etsy T Shirt Business

Table of Contents

  1. Introduction
  2. Embroidery vs Sublimation
  3. The Importance of Embroidery in the Fashion Industry
  4. Choosing the Right Embroidery Blanks
  5. Tips for Successful Embroidery
    • a. Restocking Bobbins
    • b. Using Embroidery Candle
    • c. Working Efficiently
    • d. Ensuring Quality
  6. Embroidery for Kids
    • a. Back to School Shirts
    • b. Birthday Shirts
  7. Running an Etsy Shop for Embroidered Shirts
    • a. Marketing Strategies
    • b. Pricing and Profitability
    • c. Fulfillment and Shipping
  8. Embroidery as a Hobby
    • a. Relaxation and Creativity
    • b. Choosing Patterns
    • c. Personalization
  9. Conclusion



Welcome back to the channel! In today's video, we have a lot of exciting Etsy orders to work on. After focusing on sublimation in our last few videos, it's finally time to switch gears and dive into the world of embroidery. With 18 kids' shirts to embroider, this is a significant task, but we're up for the challenge! So, grab your embroidery hoops and let's get started!

Embroidery vs Sublimation

Before we delve into the intricacies of embroidery, let's briefly compare it to sublimation. While both techniques have their merits, embroidery offers a unique tactile quality and durability. Unlike sublimation, which involves transferring ink onto a substrate, embroidery involves stitching designs directly onto fabric, creating a three-dimensional effect. This makes embroidered garments stand out in terms of both look and feel.

The Importance of Embroidery in the Fashion Industry

Embroidery has played a significant role in the fashion industry for centuries. Its timeless appeal and ability to add intricate details to garments have made it a favorite among designers and consumers alike. From high-end fashion houses to streetwear brands, embroidery has found its place in different segments of the industry. It allows for endless creativity and adds a touch of elegance to any outfit.

Choosing the Right Embroidery Blanks

When it comes to embroidery, selecting the right blanks is crucial for achieving the best results. The fabric should be of high quality, allowing the embroidery to stand out and hold up well over time. AJ blanks, a company owned by the author, offers a range of embroidery blanks, including 100% cotton shirts for a traditional look and 100% polyester shirts for a more modern feel. These blanks are designed to provide a sturdy base for your embroidery designs.

Tips for Successful Embroidery

Now that we've covered the basics let's dive into some tips for successful embroidery. These tips will help you streamline your embroidery process and ensure the best possible outcome for your projects.

a. Restocking Bobbins

One common issue faced by embroiderers is running out of bobbins. Bobbins are the small spools that hold the thread for the embroidery machine. Having an adequate supply of bobbins on hand is essential to avoid interruptions during the embroidery process. Make sure to restock on bobbins regularly to keep your projects running smoothly.

b. Using Embroidery Candle

Using an embroidery candle can significantly improve the quality of your stitch work. The candle, when run along the threads, helps reduce friction and ensures smoother embroidery. Many embroiderers have reported positive results with this technique, and it's worth giving it a try to achieve clean and precise embroidery.

c. Working Efficiently

Given the volume of orders you may have, working efficiently is essential to meet deadlines and maintain productivity. Consider using headphones to minimize distractions and focus on your work. Find a workflow that suits you best, whether it's embroidering all shirts at once and then heat pressing them or delegating tasks to a team member. The key is to find a balance between speed and quality.

d. Ensuring Quality

While efficiency is important, it should not come at the expense of quality. Take the time to inspect each embroidery design before moving on to the next shirt. Make sure the stitching is neat, the colors are vibrant, and the design is centered. Paying attention to these details will ensure customer satisfaction and build a reputation for producing high-quality embroidered garments.

Embroidery for Kids

One of the most popular uses of embroidery is creating personalized shirts for kids. Whether it's back-to-school shirts or birthday shirts, embroidered designs add a special touch to children's clothing.

a. Back to School Shirts

As the new school year approaches, parents are constantly on the lookout for unique and personalized clothing for their kids. Embroidered back-to-school shirts give children a sense of individuality and set them apart from the crowd. Consider offering a range of designs incorporating school-related motifs, such as pencils, books, or school buses.

b. Birthday Shirts

Embroidered birthday shirts are another hit among parents looking to celebrate their child's special day in style. Customizing shirts with the birthday boy or girl's name and age not only makes them feel extra special but also serves as a keepsake for years to come. Get creative with color palettes and include fun elements like balloons, cakes, or party hats in your designs.

Running an Etsy Shop for Embroidered Shirts

If you're passionate about embroidery and looking to turn it into a business, starting an Etsy shop can be a great option. Etsy provides a platform for independent sellers to showcase and sell their handmade products. Here are a few key considerations when running an Etsy shop for embroidered shirts.

a. Marketing Strategies

Stand out from the competition by developing effective marketing strategies. Leverage social media platforms like Instagram and Facebook to showcase your designs and engage with your target audience. Collaborate with influencers or offer discounts to encourage word-of-mouth marketing. Don't forget to optimize your shop for Etsy's search algorithm by using relevant keywords in your product descriptions and tags.

b. Pricing and Profitability

Calculate your costs accurately to determine competitive and profitable pricing for your embroidered shirts. Consider factors such as the cost of materials, machine maintenance, labor, and overhead expenses. It's also crucial to factor in your time and expertise. Price your products in a way that reflects the value you provide while remaining attractive to potential customers.

c. Fulfillment and Shipping

Efficient fulfillment and shipping processes are essential to ensure customer satisfaction. Communicate clear processing times on your Etsy shop and stick to them. Invest in sturdy packaging to protect the garments during shipping. Consider offering tracking options to provide transparency and peace of mind to your customers.

Embroidery as a Hobby

Embroidery is not only a lucrative business venture but also a fulfilling hobby. If you're not interested in running a business, you can still enjoy the art of embroidery as a creative outlet and a way to relax.

a. Relaxation and Creativity

Embroidery offers a therapeutic and meditative experience. Sitting down with a hoop, needle, and thread allows you to disconnect from the hustle and bustle of daily life and immerse yourself in a calming and creative activity. Let your imagination run wild as you experiment with different stitches and color combinations.

b. Choosing Patterns

When it comes to choosing patterns, the options are endless. From traditional floral designs to modern and abstract motifs, there's something for everyone. Explore online resources, embroidery books, and magazines to find inspiration, or create your own unique designs. Let your personality shine through your embroidery projects.

c. Personalization

Personalization is at the core of embroidery. Whether you're embellishing clothing, accessories, or home decor items, adding a personal touch makes your embroidery projects one-of-a-kind. Customize items for yourself or create heartfelt gifts for loved ones. The joy of seeing someone appreciate a piece of embroidery that you've meticulously crafted is truly rewarding.


Embroidery is a versatile and timeless art form that continues to captivate both fashion enthusiasts and hobbyists. Whether you're looking to start an embroidery business, add unique pieces to your wardrobe, or simply indulge in a creative hobby, embroidery offers endless possibilities. So grab your threads, unleash your creativity, and let embroidery take you on a journey of self-expression and craftsmanship. Happy stitching!


  • Embroidery offers a unique tactile quality and durability compared to sublimation.
  • Embroidery plays a significant role in the fashion industry, adding elegance and intricacy to garments.
  • Choosing the right embroidery blanks is essential for achieving high-quality results.
  • Restocking bobbins, using embroidery candles, and working efficiently are key tips for successful embroidery.
  • Embroidered shirts for kids, such as back-to-school shirts and birthday shirts, are highly popular.
  • Running an Etsy shop for embroidered shirts requires effective marketing strategies, accurate pricing, and efficient fulfillment and shipping.
  • Embroidery can be enjoyed as a fulfilling hobby, offering relaxation, creativity, and personalization.
  • Embroidery allows for endless patterns and designs, from traditional to modern and abstract.
  • Personalizing embroidery projects adds a special touch and makes them one-of-a-kind.
  • Embroidery is a versatile and timeless art form that offers endless possibilities for self-expression and craftsmanship.


Q: Is embroidery more durable than sublimation? A: Yes, embroidery offers greater durability due to the stitched designs directly onto the fabric.

Q: How can I ensure quality embroidery? A: Take the time to inspect each design before moving on to the next shirt. Check for neat stitching, vibrant colors, and centered designs.

Q: Can embroidery be a profitable business? A: Yes, embroidery can be a lucrative business, especially when combined with effective marketing strategies and accurate pricing.

Q: Is embroidery a relaxing hobby? A: Yes, embroidery provides a therapeutic and meditative experience, allowing you to relax and unleash your creativity.

Q: Can I personalize embroidery projects? A: Absolutely! Personalization is a core aspect of embroidery, making each project unique and meaningful.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

Join Etsyshop to find the ETSY store & products

To make it happen in 3 seconds.

Sign Up
App rating
ETSY Store
Trusted Customers
No complicated
No difficulty
Free trial
Browse More Content