Maximizing Etsy Visibility: Choose the Best Keywords for Your Product Listings

Maximizing Etsy Visibility: Choose the Best Keywords for Your Product Listings

Table of Contents:

  1. Introduction
  2. Importance of Keywords for Etsy Product Listings
  3. How to Choose the Right Keywords 3.1 Broad Keywords vs. Specific Keywords 3.2 Researching Top Sellers 3.3 Analyzing Competitor Keywords
  4. Using Everbee Chrome Extension 4.1 Installing the Extension 4.2 Analyzing Broad Keywords 4.3 Analyzing Specific Keywords
  5. Building Your Keyword List 5.1 Collecting Tags from Top Competitors 5.2 Making Higher Level Choices
  6. Conclusion

Choosing the Right Keywords for Your Etsy Product Listings

Keywords play a crucial role in determining the visibility and ranking of your products on Etsy. As an online entrepreneur, it is essential to choose the right keywords for your titles, tags, and descriptions to ensure that your products are seen by the right audience. In this article, I will guide you through the process of selecting keywords that are relevant to your product and have a high search volume. By following these steps, you can optimize your Etsy listings and increase your chances of making sales.


In the world of e-commerce, effective keyword research is the key to success. Your product listings on platforms like Etsy heavily rely on keywords in order to show up in relevant search results. Without the right keywords, your products may remain hidden and fail to attract potential buyers. In this article, we will explore the importance of keywords for Etsy product listings and discuss how you can choose the right ones to maximize your visibility and sales.

Importance of Keywords for Etsy Product Listings

Keywords are like the roadmap that leads potential buyers to your products on Etsy. When users search for a specific item or category, Etsy's search algorithm scans through the titles, tags, and descriptions of various listings to find the most relevant results. By strategically including relevant keywords in your listings, you increase the likelihood of getting discovered by your target audience.

Optimizing your Etsy product listings with the right keywords offers several benefits. Firstly, it improves your search rankings, allowing your products to appear higher in the search results. Secondly, it attracts more organic traffic to your listings, as users who are actively searching for your products are more likely to convert into customers. Lastly, it helps you stay competitive in a crowded marketplace by ensuring that your listings are seen by the right people at the right time.

How to Choose the Right Keywords

Choosing the right keywords requires a combination of research and analysis. It's important to strike a balance between using broad keywords and specific keywords. Let's explore the steps involved in finding the perfect keywords for your Etsy product listings.

Broad Keywords vs. Specific Keywords

When selecting keywords, you have two options: broad keywords and specific keywords. Broad keywords are general terms that have a high search volume but may not be directly related to your product. On the other hand, specific keywords are more targeted and align closely with the features, style, or niche of your product. It's important to include a mix of both types of keywords to capture a wider audience while still reaching those who are actively seeking your specific product.

Researching Top Sellers

One effective method of finding the right keywords is by researching top sellers in your niche. Look for listings that have a similar vibe, style, or audience as your product. By examining their titles, tags, and descriptions, you can identify the keywords they are using to rank high in the search results. While it's crucial not to copy their listings verbatim, analyzing their keywords can provide valuable insights into what works within your niche.

Analyzing Competitor Keywords

To get a better idea of which keywords are most relevant to your product, utilize tools like the Everbee Chrome Extension. This extension allows you to analyze the keywords used by top sellers and evaluate their performance. By exploring the analytics and tags of these listings, you can gain a deeper understanding of the keywords that are ranking well and resonating with customers. Incorporate these insights into your keyword strategy to enhance the visibility of your own listings.

Using the Everbee Chrome Extension

The Everbee Chrome Extension is a powerful tool for Etsy sellers that provides in-depth analytics and keyword research capabilities. Here's how you can make the most of this extension to select the right keywords for your product listings.

Installing the Extension

First, install the Everbee Chrome Extension on your browser. This extension is essential for gathering data on top-selling listings and identifying their key tags and keywords.

Analyzing Broad Keywords

Start by thinking of a broad keyword that describes your product. For example, if you want to sell a boho wall print, type in "wall print" as your initial keyword. The extension will display the top listings for that keyword and show you the tags they are using. While these tags may not be specific to your niche, they give you an idea of the keywords with high search volumes. Analyze the listings that closely resemble your product's style or vibe to understand which keywords to incorporate into your own listings.

Analyzing Specific Keywords

Next, narrow down your search to more specific keywords. For instance, if you want to target the boho niche, search for "boho wall print" using the Everbee Chrome Extension. Analyze the top-selling listings for this keyword and evaluate their tags and keywords. This research will give you a sense of what is currently working within the boho wall print niche, allowing you to choose relevant keywords for your own listings.

Building Your Keyword List

After gathering data from multiple top sellers, create a comprehensive keyword list. Collect the tags and keywords used by these competitors and compile them in a Google sheet or a similar tool. Review each keyword and tag to determine if it is a good fit for your product. Remove any keywords that are not relevant or do not align with your product's features. By carefully curating your keyword list, you can ensure that your listings are optimized for maximum visibility.

Making Higher Level Choices

While analyzing competitor keywords is important, it's crucial to make higher-level decisions based on the specifics of your product. If there are unique aspects or features that set your product apart, include keywords that highlight these distinctions. By incorporating keywords that are specific to your own listing, you can attract a more targeted audience who is actively looking for what you offer.


Choosing the right keywords for your Etsy product listings is a vital part of optimizing your visibility and increasing sales. By conducting thorough research, analyzing the keywords used by top sellers, and curating a keyword list that aligns with your product's features and niche, you can improve your search rankings and attract the right audience. Remember to strike a balance between broad and specific keywords and to make higher-level choices that highlight the unique aspects of your product. With strategic keyword selection, your Etsy listings are set to reach their full potential.


  • Effective keyword selection is crucial for optimizing Etsy product listings and increasing visibility.
  • Including relevant keywords improves search rankings, attracts organic traffic, and helps stay competitive.
  • Choosing a mix of broad and specific keywords ensures reaching a wider audience while targeting the right buyers.
  • Researching top sellers' keywords provides valuable insights without copying their listings verbatim.
  • Using tools like the Everbee Chrome Extension helps analyze competitor keywords and enhances keyword selection.
  • Building a comprehensive keyword list based on competitor analysis and product-specific aspects maximizes visibility and engagement.


Q: Why are keywords important for Etsy product listings? A: Keywords help your product listings appear in relevant search results, increasing visibility and attracting potential buyers.

Q: Should I use broad or specific keywords for my listings? A: It's recommended to include a mix of both. Broad keywords capture a wider audience, while specific keywords target those actively searching for your product.

Q: How can I research top sellers and analyze competitor keywords? A: Look for listings similar to your product and examine their titles, tags, and descriptions. Tools like the Everbee Chrome Extension provide analytics on top-selling listings.

Q: Can I copy the keywords used by top sellers? A: While it's essential to analyze competitor keywords, it's important not to copy their listings verbatim. Incorporate insights into your own keyword strategy instead.

Q: Is the Everbee Chrome Extension necessary for keyword research? A: The Everbee Chrome Extension provides invaluable analytics and keyword data, making it a highly useful tool for Etsy sellers.

Q: How can I create a comprehensive keyword list? A: Collect tags and keywords from top competitors, review their relevance, and compile them in a Google sheet. Remove keywords that don't align with your product.

Q: Should I prioritize keywords specific to my listing? A: Yes, include keywords that highlight unique aspects of your product to attract a targeted audience actively searching for what you offer.

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