Mastering Etsy SEO: The Ultimate Keyword Strategy

Mastering Etsy SEO: The Ultimate Keyword Strategy

Table of Contents:

  1. Introduction
  2. Importance of Keywords in SEO
  3. Finding Keywords Using Etsy Statistics 3.1. Using the Etsy Drop-Down Menu 3.2. Creating a List of Anchor Keywords
  4. Expanding Keyword Research with Google
  5. Exploring Keywords on Amazon
  6. Exploring Keywords on eBay
  7. Categorizing Keywords by Competition Level 7.1. Determining Competition Thresholds 7.2. Low Competition Keywords 7.3. Medium Competition Keywords 7.4. High Competition Keywords
  8. Optimizing Listing Titles with Keyword Research
  9. Utilizing Long Tail Keywords for Better Search Results
  10. Conclusion

How to Find the Best Keywords to Improve Your Etsy Shop's SEO

Keywords play a crucial role in the success of your Etsy shop. By strategically selecting and including relevant keywords in your listings, you can improve your search engine optimization (SEO) and attract more potential customers. But how do you find the right keywords if you're not sure which ones to use? This article will guide you through the process of keyword research and provide valuable insights on maximizing your shop's visibility on Etsy.


As an Etsy seller, it is essential to understand how keywords can impact the visibility and discoverability of your products. By incorporating relevant keywords into your listings, you increase the chances of appearing in search results when potential buyers are looking for products similar to yours.

Importance of Keywords in SEO

Keywords are the words or phrases that potential buyers use when searching for products on Etsy or other search engines like Google. A well-optimized listing with the right keywords can significantly improve your shop's visibility, attracting more organic traffic and potentially leading to higher sales.

Finding Keywords Using Etsy Statistics

One of the best places to start your keyword research is within your own Etsy statistics. Analyzing the data and trends specific to your shop can provide valuable insights into which keywords are already working for you. Even if you're a newer shop without much statistical information, there are still effective ways to find keywords for your listings.

Using the Etsy Drop-Down Menu

Many sellers mistakenly believe that they should only use keywords that appear in the Etsy drop-down menu. However, these suggestions are based on recent searches and may not accurately represent the popularity or effectiveness of a keyword. While they can provide ideas, it's crucial not to rely solely on them for your keyword research.

Creating a List of Anchor Keywords

To begin your keyword research, start with a few anchor keywords that are relevant to your listing. Anchor keywords are short-tail keywords, such as "stud earrings," that have a high search volume. These are basic terms that a lot of people search for, so there's no need to use additional tools to validate their popularity.

Open a word document and list your anchor keywords. Then, start exploring related keywords by adding variations and modifiers. For example, if your listing is for silver stud earrings, add "silver" as a modifier to your anchor keyword. You can also consider adding "for women" or "for men" if applicable.

Expanding Keyword Research with Google

In addition to Etsy statistics, Google can be a valuable resource for keyword research. Conduct a search using your anchor keywords and review the suggested search terms that appear. These suggestions can provide additional ideas for keywords that are popular and relevant to your listing.

Take note of any repeated keywords that appear both on Etsy and Google search results. These repeated words are often significant indicators of popular and effective keywords. Additionally, look for any unique suggestions that don't show up on Etsy but are present on Google. These hidden gems can give you a competitive advantage by targeting less saturated keywords.

Exploring Keywords on Amazon

Another platform to explore for keyword ideas is Amazon. Similar to Etsy and Google, Amazon has a search engine that suggests relevant keywords as you type. By searching for your anchor keywords on Amazon, you can gather more keyword variations specific to your product niche.

Include any relevant keywords from Amazon in your keyword list, especially those that are repeated across multiple platforms. This comprehensive approach ensures that you cover a wide range of potential search terms related to your listing.

Exploring Keywords on eBay

Besides Amazon, eBay is another marketplace that can provide valuable keyword suggestions. Perform searches on eBay using your anchor keywords to discover keywords commonly used in product listings. eBay's search engine will generate related keywords, allowing you to expand your list further.

Remember to add any relevant keywords from eBay to your list, focusing on those that align with your listing and have a reasonable search volume.

Categorizing Keywords by Competition Level

Once you have a substantial list of keywords, it's crucial to categorize them based on their competition level. This categorization helps you understand which keywords have higher or lower competition, allowing you to create a balanced keyword strategy.

Determining Competition Thresholds

Every shop and category will have different competition thresholds. Take some time to analyze your own shop's statistics and identify the top search keywords and the associated competition levels. This analysis will provide a reference point for categorizing your keywords effectively.

For example, you might consider under 10,000 competing listings as low competition, 10,000 to 50,000 as medium competition, and over 50,000 as high competition. Adjust these thresholds based on your shop's performance and the keyword research you conducted.

Low Competition Keywords

Low competition keywords are the ones that have relatively fewer competing listings. These keywords can be advantageous for newer shops or those looking to target a specific niche. By using these keywords strategically, you have a higher chance of ranking higher in search results and generating targeted traffic.

Medium Competition Keywords

Medium competition keywords have a moderate number of competing listings. They strike a balance between being specific enough to attract your target audience and having a reasonable chance of being found. Incorporating these keywords into your listing titles, tags, and descriptions can increase your visibility without facing excessive competition.

High Competition Keywords

High competition keywords are the most popular and competitive terms in your niche. While it may be more challenging to rank well for these keywords, they can still be valuable to include in your listings. Using high competition keywords signals to Etsy that your listing is relevant and may lead to better search rankings over time.

Optimizing Listing Titles with Keyword Research

Once you have categorized your keywords by competition level, it's time to optimize your listing titles. Craft titles that incorporate a mix of low, medium, and high competition keywords to maximize your visibility across different search queries. Remember to keep your titles accurate and descriptive, ensuring they appeal to both search engines and potential buyers.

Utilizing Long Tail Keywords for Better Search Results

In addition to using short-tail keywords, incorporating long tail keywords can further enhance your shop's search performance. Long tail keywords are more specific phrases that target a narrower audience. While they may have lower search volumes, they tend to attract highly targeted buyers and have less competition.

Including long tail keywords in your listing titles, tags, and descriptions helps you capture the attention of potential customers who are searching for very specific products. This strategy can lead to higher conversion rates and more qualified traffic.


Keyword research is a critical aspect of optimizing your Etsy shop for improved visibility and sales. By utilizing a combination of resources like Etsy statistics, Google, Amazon, and eBay, you can discover relevant and effective keywords for your listings. Categorizing keywords based on competition level allows you to create a well-balanced keyword strategy that maximizes your shop's potential to attract organic traffic. Remember to regularly review and update your keywords to stay ahead of changing market trends and maintain your competitiveness on Etsy.

I am a ETSY merchant, I am opening several ETSY stores. I use Etsyshop to find ETSY stores and track competitor stores. Etsyshop really helped me a lot, I also subscribe to Etsyshop's service, I hope more people can like Etsyshop! — Ecomvy

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